The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Global Resistance
Agency: Soap Creative / Los Angeles
Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming
Pizza Hero
Agency: CP+B / Boulder
Client: Domino's Category: Mobile Applications/Sites / Branded Games
Windows Azure iPad Ad
Agency: Deutsch Inc. / NEw york
Client: Microsoft Category: Mobile Applications/Sites / Branded Games
Social Media Hell
Agency: R/GA / New York
Client: R/GA Category: Mobile Applications/Sites / Branded Games
Car Park Challenge
Agency: WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client: NRMA Insurance Category: Mobile Applications/Sites / Branded Games
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Branded Applications / Branded applications
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Branded Applications / Branded applications
Pepsi Max Top Mates
Agency: Clemenger BBDO Sydney / Sydney
Client: Pepsi Max Category: Branded Applications / Branded applications
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft Category: Branded Applications / Branded applications
MINI Maps
Agency: DDB, Paris / Paris
Client: MINI France Category: Branded Applications / Branded applications
The Paper Baron
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Branded Applications / Branded applications
Country Life - The Great British Picnic App
Agency: Grey London / London
Client: Dairy Crest Category: Branded Applications / Branded applications
Believe-O-Magic
Agency: JWT New York / New York
Client: Macy's Category: Branded Applications / Branded applications
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications
Corona Beach Break
Agency: Pereira & O'Dell / San Francisco
Client: Corona Category: Branded Applications / Branded applications
Google Wallet
Agency: R/GA / New York
Client: Google Wallet Category: Branded Applications / Branded applications
ARIEL BIG STAIN
Agency: Saatchi & Saatchi / Shanghai
Client: P&G Category: Branded Applications / Branded applications
Spider
Agency: The Martin Agency / Richmond
Client: Mentos Category: Branded Applications / Branded applications
Frank the Fruitcake
Agency: The Martin Agency / Richmond
Client: Walmart Category: Branded Applications / Branded applications
Realizer
Agency: Rethink / Toronto
Client: Rethink Category: Mobile Applications/Sites / Self-Promotion
Me&Friends
Agency: Scholz & Friends / Berlin
Client: Scholz & Friends Berlin Category: Mobile Applications/Sites / Self-Promotion
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble Category: Public Service / Television - Single
Oil Spill
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Magazine / Full Page or Spread - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Mini Chuppa Chuppa kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Magazine / Full Page or Spread - Single
Advanced Obstacle Detector "Deer"
Agency: Draftfcb South Africa / Sandton
Client: Lexus Category: Magazine / Full Page or Spread - Single
PEDESTRIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Magazine / Full Page or Spread - Single
Egg
Agency: M & C Saatchi / Sydney
Client: Steggles Category: Magazine / Full Page or Spread - Single
Tennis
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Boxing
Agency: Ogilvy & Mather Group, HK / Hong Kong
Client: Beijing Sports Radio Category: Magazine / Full Page or Spread - Single
Jet Fighter
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Wrestler
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Magazine / Full Page or Spread - Single
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg Category: Interactive Advertising / Environmental/Experiential - Single
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Interactive Advertising / Environmental/Experiential - Single
Microsite PLAY
Agency: Baillat Cardell & fils + Iregular / Montréal
Client: MUTEK Category: Interactive Advertising / Environmental/Experiential - Single
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Interactive Advertising / Environmental/Experiential - Single
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Yahoo!
Title:
Tap Joint
Category:
Gaming / Online gaming
Annual ID:
12086E
Award:
2012 Branded Entertainment Merit Award
Agency:
Soap Creative / Los Angeles
Client:
Sony Computer Entertainment America & Insomniac Games
Title:
Global Resistance
Category:
Gaming / Online gaming
Annual ID:
12087E
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Pizza Hero
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12139N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc. / NEw york
Client:
Microsoft
Title:
Windows Azure iPad Ad
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12140N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
Social Media Hell
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12141N
Award:
2012 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA\ Sydney / Pyrmont
Client:
NRMA Insurance
Title:
Car Park Challenge
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
12142N
Award:
2012 Branded Entertainment Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Annual ID:
12091E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Branded Applications / Branded applications
Annual ID:
12092E
Award:
2012 Branded Entertainment Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
Pepsi Max
Title:
Pepsi Max Top Mates
Category:
Branded Applications / Branded applications
Annual ID:
12093E
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Annual ID:
12094E
Award:
2012 Branded Entertainment Merit Award
Agency:
DDB, Paris / Paris
Client:
MINI France
Title:
MINI Maps
Category:
Branded Applications / Branded applications
Annual ID:
12095E
Award:
2012 Branded Entertainment Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
The Paper Baron
Category:
Branded Applications / Branded applications
Annual ID:
12096E
Award:
2012 Branded Entertainment Merit Award
Agency:
Grey London / London
Client:
Dairy Crest
Title:
Country Life - The Great British Picnic App
Category:
Branded Applications / Branded applications
Annual ID:
12097E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Believe-O-Magic
Category:
Branded Applications / Branded applications
Annual ID:
12098E
Award:
2012 Branded Entertainment Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Title:
King of the Slope
Category:
Branded Applications / Branded applications
Annual ID:
12099E
Award:
2012 Branded Entertainment Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Corona
Title:
Corona Beach Break
Category:
Branded Applications / Branded applications
Annual ID:
12100E
Award:
2012 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Google Wallet
Title:
Google Wallet
Category:
Branded Applications / Branded applications
Annual ID:
12101E
Award:
2012 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
P&G
Title:
ARIEL BIG STAIN
Category:
Branded Applications / Branded applications
Annual ID:
12102E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Spider
Category:
Branded Applications / Branded applications
Annual ID:
12103E
Award:
2012 Branded Entertainment Merit Award
Agency:
The Martin Agency / Richmond
Client:
Walmart
Title:
Frank the Fruitcake
Category:
Branded Applications / Branded applications
Annual ID:
12104E
Award:
2012 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Rethink
Title:
Realizer
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12152N
Award:
2012 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Scholz & Friends Berlin
Title:
Me&Friends
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
12153N
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
Award:
2012 Advertising Merit Award
Agency:
Campbell Ewald Advertising / Warren
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Annual ID:
12280T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Annual ID:
12281T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Annual ID:
12282T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Action Against Hunger (Spain)
Title:
The Share Experiment
Category:
Public Service / Television - Single
Annual ID:
12283T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Procter & Gamble
Title:
P&G Special Olympics - What I See
Category:
Public Service / Television - Single
Annual ID:
12284T
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Annual ID:
12224D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Annual ID:
12225D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Annual ID:
12226D
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12152A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12153A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12154A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12155A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chuppa Chuppa kipik-Sindy
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12156A
Award:
2012 Advertising Merit Award
Agency:
Draftfcb South Africa / Sandton
Client:
Lexus
Title:
Advanced Obstacle Detector "Deer"
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12157A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
PEDESTRIAN
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12158A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Steggles
Title:
Egg
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12159A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Tennis
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12160A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Group, HK / Hong Kong
Client:
Beijing Sports Radio
Title:
Boxing
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12161A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Jet Fighter
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12162A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Wrestler
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12163A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Library
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12164A
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Annual ID:
12165A
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12167N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12168N
Award:
2012 Interactive Merit Award
Agency:
Baillat Cardell & fils + Iregular / Montréal
Client:
MUTEK
Title:
Microsite PLAY
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12169N
Award:
2012 Interactive Merit Award
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12170N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12171N