The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Times Square Tracker
Agency: CP+B / Boulder
Client: Domino's Category: Interactive Advertising / Environmental/Experiential - Single
The face of the marathon.
Agency: HEIMAT / Berlin
Client: adidas Category: Interactive Advertising / Environmental/Experiential - Single
Pirate Radio Experiment
Agency: Jung von Matt AG / Berlin
Client: ISHR International Society for Human Rights Category: Interactive Advertising / Environmental/Experiential - Single
SoundAffects
Agency: mono / Minneapolis
Client: Parsons The New School for Design Category: Interactive Advertising / Environmental/Experiential - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Environmental/Experiential - Single
Million Mile Joe
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Environmental/Experiential - Single
Absolut Blank Live
Agency: The Mill Digital / London
Client: PERNOD RICARD Category: Interactive Advertising / Environmental/Experiential - Single
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Interactive Advertising / Environmental/Experiential - Single
Works of International Graphic Arts Show
Agency: AD&D / Tokyo
Client: IWAI K.K. and BIHAKU WATANABE COMPANY Category: Craft / Typography in Design - Single
Alphabet Furniture
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Craft / Typography in Design - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Craft / Typography in Design - Single
100 graphics of anatomy chart
Agency: Nippon Design Center, Inc. / Tokyo
Client: GALLERY LETA Category: Craft / Typography in Design - Single
Bladeworks Fencing Poster
Agency: Rethink / Vancouver
Client: Bladeworks Fencing Society Category: Craft / Typography in Design - Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Innovation in Advertising / Single or Campaign
FASHION LAUNDRY
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: P&G (INT'L OPERATIONS), LTD. Category: Innovation in Advertising / Single or Campaign
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Category: Innovation in Advertising / Single or Campaign
Underheard in New York
Agency: BBH / New York
Client: New York City Rescue Mission Category: Innovation in Advertising / Single or Campaign
You are Here
Agency: BETC / Paris
Client: Pages Jaunes Category: Innovation in Advertising / Single or Campaign
Whopper Lust
Agency: CP+B / Boulder
Client: Burger King Category: Innovation in Advertising / Single or Campaign
Temptations Sampling Machine
Agency: CP+B / Boulder
Client: JELL-O Category: Innovation in Advertising / Single or Campaign
Ted Williams - Fight Hunger
Agency: CP+B / Boulder
Client: Kraft Category: Innovation in Advertising / Single or Campaign
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Innovation in Advertising / Single or Campaign
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Innovation in Advertising / Single or Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Innovation in Advertising / Single or Campaign
Memories for the Future
Agency: HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client: Google Category: Innovation in Advertising / Single or Campaign
WATER THAT KILLS
Agency: JWT JAKARTA / Jakarta Pusat
Client: KRUHA Category: Innovation in Advertising / Single or Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Innovation in Advertising / Single or Campaign
Missing Add-on
Agency: kempertrautmann gmbh / Hamburg
Client: Initiative Vermisste Kinder Category: Innovation in Advertising / Single or Campaign
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Innovation in Advertising / Single or Campaign
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Innovation in Advertising / Single or Campaign
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Innovation in Advertising / Single or Campaign
OPERATION RIVERS OF LIGHT
Agency: LOWE/SSP3 / BOGOTA
Client: MINISTRY OF DEFENSE Category: Innovation in Advertising / Single or Campaign
The Return of Dictator Ben Ali
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: Engagement Citoyen Category: Innovation in Advertising / Single or Campaign
Respect Copyrights!
Agency: Scholz & Friends / Berlin
Client: Constantin Film Verleih GmbH Category: Innovation in Advertising / Single or Campaign
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Innovation in Advertising / Single or Campaign
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Innovation in Advertising / Single or Campaign
Human Twitter
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Innovation in Advertising / Single or Campaign
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Innovation in Advertising / Single or Campaign
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Branded Content / Cinema
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS Category: Online Films & Video / Short Form - Single
Cage Cop
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Hitchhiker
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Single
Jamal Edwards
Agency: BBH LONDON / London
Client: Google Chrome Category: Online Films & Video / Short Form - Single
Bug Circus Generator
Agency: Denizen Company / Culver City
Client: Qualcomm Category: Online Films & Video / Short Form - Single
Charlie Bit My Finger - The Horror
Agency: doug & serge inc. / Toronto
Client: Canadian Film Centre Category: Online Films & Video / Short Form - Single
XYLOPHONE
Agency: Drill / Shibuya
Client: NTT DOCOMO Category: Online Films & Video / Short Form - Single
The Man Who Played Literally Hungry
Agency: Furlined / Santa Monica
Client: Snickers Category: Online Films & Video / Short Form - Single
Search Stories: A New/Old Prosthetic
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Short Form - Single
The Museum of Me
Agency: Projector inc. / Shibuya
Client: Intel Category: Online Films & Video / Short Form - Single
HERO spot
Agency: Sid Lee / Montreal
Client: adidas AG Category: Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
Times Square Tracker
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12172N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
adidas
Title:
The face of the marathon.
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12173N
Award:
2012 Interactive Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
ISHR International Society for Human Rights
Title:
Pirate Radio Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12175N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Parsons The New School for Design
Title:
SoundAffects
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12176N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12177N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Million Mile Joe
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12178N
Award:
2012 Interactive Merit Award
Agency:
The Mill Digital / London
Client:
PERNOD RICARD
Title:
Absolut Blank Live
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12179N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
The Explosions Game
Category:
Interactive Advertising / Environmental/Experiential - Single
Annual ID:
12180N
Award:
2012 Design Merit Award
Agency:
AD&D / Tokyo
Client:
IWAI K.K. and BIHAKU WATANABE COMPANY
Title:
Works of International Graphic Arts Show
Category:
Craft / Typography in Design - Single
Annual ID:
12218D
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Alphabet Furniture
Category:
Craft / Typography in Design - Single
Annual ID:
12219D
Award:
2012 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Craft / Typography in Design - Single
Annual ID:
12220D
Award:
2012 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
GALLERY LETA
Title:
100 graphics of anatomy chart
Category:
Craft / Typography in Design - Single
Annual ID:
12221D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Bladeworks Fencing Society
Title:
Bladeworks Fencing Poster
Category:
Craft / Typography in Design - Single
Annual ID:
12222D
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12459G
Award:
2012 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
P&G (INT'L OPERATIONS), LTD.
Title:
FASHION LAUNDRY
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12460G
Award:
2012 Advertising Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12461G
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
New York City Rescue Mission
Title:
Underheard in New York
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12462G
Award:
2012 Advertising Merit Award
Agency:
BETC / Paris
Client:
Pages Jaunes
Title:
You are Here
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12463G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12464G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Temptations Sampling Machine
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12465G
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Ted Williams - Fight Hunger
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12466G
Award:
2012 Advertising Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12467G
Award:
2012 Advertising Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12468G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12469G
Award:
2012 Advertising Merit Award
Agency:
HAKUHODO Kettle + Hakuhodo Inc. / Tokyo
Client:
Google
Title:
Memories for the Future
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12470G
Award:
2012 Advertising Merit Award
Agency:
JWT JAKARTA / Jakarta Pusat
Client:
KRUHA
Title:
WATER THAT KILLS
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12471G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12472G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Initiative Vermisste Kinder
Title:
Missing Add-on
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12473G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12474G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12475G
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12476G
Award:
2012 Advertising Merit Award
Agency:
LOWE/SSP3 / BOGOTA
Client:
MINISTRY OF DEFENSE
Title:
OPERATION RIVERS OF LIGHT
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12477G
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
Engagement Citoyen
Title:
The Return of Dictator Ben Ali
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12478G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Constantin Film Verleih GmbH
Title:
Respect Copyrights!
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12479G
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12480G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12481G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Human Twitter
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12482G
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12483G
Award:
2012 Advertising Merit Award
Agency:
SS+K / New York
Client:
Mr. Pizza
Title:
The True Origins of Pizza
Category:
Branded Content / Cinema
Annual ID:
12440T
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Annual ID:
12207N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Cage Cop
Category:
Online Films & Video / Short Form - Single
Annual ID:
12208N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Hitchhiker
Category:
Online Films & Video / Short Form - Single
Annual ID:
12209N
Award:
2012 Interactive Merit Award
Agency:
BBH LONDON / London
Client:
Google Chrome
Title:
Jamal Edwards
Category:
Online Films & Video / Short Form - Single
Annual ID:
12210N
Award:
2012 Interactive Merit Award
Agency:
Denizen Company / Culver City
Client:
Qualcomm
Title:
Bug Circus Generator
Category:
Online Films & Video / Short Form - Single
Annual ID:
12211N
Award:
2012 Interactive Merit Award
Agency:
doug & serge inc. / Toronto
Client:
Canadian Film Centre
Title:
Charlie Bit My Finger - The Horror
Category:
Online Films & Video / Short Form - Single
Annual ID:
12212N
Award:
2012 Interactive Merit Award
Agency:
Drill / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Online Films & Video / Short Form - Single
Annual ID:
12213N
Award:
2012 Interactive Merit Award
Agency:
Furlined / Santa Monica
Client:
Snickers
Title:
The Man Who Played Literally Hungry
Category:
Online Films & Video / Short Form - Single
Annual ID:
12214N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Search Stories: A New/Old Prosthetic
Category:
Online Films & Video / Short Form - Single
Annual ID:
12215N
Award:
2012 Interactive Merit Award
Agency:
Projector inc. / Shibuya
Client:
Intel
Title:
The Museum of Me
Category:
Online Films & Video / Short Form - Single
Annual ID:
12216N
Award:
2012 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas AG
Title:
HERO spot
Category:
Online Films & Video / Short Form - Single
Annual ID:
12217N