The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox
Agency: DDB Singapore / Singapore
Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign
Agency: kempertrautmann gmbh / Hamburg
Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester
Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong
Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette
Agency: Try/Apt / OSLO
Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
King Kong
Agency: Leo Burnett Colombiana / Bogota
Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore)
Agency: NIPPON DESIGN CENTER / Tokyo
Client: yueni Category: Collateral Design / Posters - Single
Grenade
Agency: Ogilvy & Mather / London
Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
Reflective Billboard
Agency: Cossette / Vancouver
Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single
Stuff Theatre
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Best Brand Channel
Real Friend on Facebook
Agency: Leo Burnett, Toronto / Toronto
Client: Procter & Gamble - Mr. Clean Category: Best Brand Channel
Frito-Lay All Natural Farmville
Agency: OMD / New York
Client: Frito-Lay Category: Best Brand Channel
Blue Skittles - Like The Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Skittles - Welcome to the Rainbow
Agency: TBWA\London / London
Client: Wrigley Category: Best Brand Channel
Can You Serve Reality TV Show
Agency: BBH ASIA PACIFIC / Singapore
Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series
Macy's Million Dollar Makeover
Agency: JWT New York / New York
Client: Macy's Category: Television / Reality/Unscripted Series
Lacta Surprises
Agency: OgilvyOne Worldwide, Athens / Gerakas
Client: Kraft Foods Category: Television / Reality/Unscripted Series
OUT+PACE
Agency: The George Washington Univ. Medical Faculty Associates / Washington
Client: GW Cardiology Category: Cinema / Documentaries
Arigato! We Will Always Remember You
Agency: Dentsu New York/TK Digital / Brooklyn
Client: JCCI NY Category: Cinema / Documentaries
Art & Corny
Agency: Trunchpole & Trunchpole / London
Client: Trunchpole & Trunchpole Category: Cinema / Documentaries
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond
Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE
Agency: HEIMAT / Berlin
Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH
Agency: Publicis Italy / Milan
Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey"
Agency: R/GA / New York
Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Long Form - Single
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12182N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12183N
Award:
2012 Interactive Merit Award
Agency:
DDB Singapore / Singapore
Client:
StarHub Pte Ltd
Title:
Music MoodBox
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12184N
Award:
2012 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
Kokanee Mountain Cans
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12185N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12186N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Volkswagen AG
Title:
Quicar, the Volks Campaign
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12187N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12188N
Award:
2012 Interactive Merit Award
Agency:
magneticNorth (mN) / Manchester
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12189N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12190N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12191N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12192N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Hong Kong / Hong Kong
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12193N
Award:
2012 Interactive Merit Award
Agency:
Try/Apt / OSLO
Client:
Volkswagen
Title:
BlueMotion Roulette
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12194N
Award:
2012 Design Merit Award
Agency:
Leo Burnett Colombiana / Bogota
Client:
Bumba, Aldor
Title:
King Kong
Category:
Collateral Design / Posters - Single
Annual ID:
12121D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral Design / Posters - Single
Annual ID:
12122D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral Design / Posters - Single
Annual ID:
12123D
Award:
2012 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
yueni
Title:
yueni (therefore)
Category:
Collateral Design / Posters - Single
Annual ID:
12124D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
12125D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Duck
Category:
Collateral Design / Posters - Single
Annual ID:
12126D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Pig
Category:
Collateral Design / Posters - Single
Annual ID:
12127D
Award:
2012 Design Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's Restaurants of Canada Ltd.
Title:
Reflective Billboard
Category:
Outdoor Design / Billboards - Single
Annual ID:
12162D
Award:
2012 Design Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Outdoor Design / Billboards - Single
Annual ID:
12163D
Award:
2012 Branded Entertainment Merit Award
Agency:
CP+B / Gothenburg
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Annual ID:
12176E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Live at Macy's
Category:
Best Brand Channel
Annual ID:
12177E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
Stuff Theatre
Category:
Best Brand Channel
Annual ID:
12178E
Award:
2012 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Procter & Gamble - Mr. Clean
Title:
Real Friend on Facebook
Category:
Best Brand Channel
Annual ID:
12179E
Award:
2012 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Frito-Lay
Title:
Frito-Lay All Natural Farmville
Category:
Best Brand Channel
Annual ID:
12180E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Blue Skittles - Like The Rainbow
Category:
Best Brand Channel
Annual ID:
12181E
Award:
2012 Branded Entertainment Merit Award
Agency:
TBWA\London / London
Client:
Wrigley
Title:
Skittles - Welcome to the Rainbow
Category:
Best Brand Channel
Annual ID:
12182E
Award:
2012 Branded Entertainment Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
Singapore Tourism Board
Title:
Can You Serve Reality TV Show
Category:
Television / Reality/Unscripted Series
Annual ID:
12067E
Award:
2012 Branded Entertainment Merit Award
Agency:
JWT New York / New York
Client:
Macy's
Title:
Macy's Million Dollar Makeover
Category:
Television / Reality/Unscripted Series
Annual ID:
12068E
Award:
2012 Branded Entertainment Merit Award
Agency:
OgilvyOne Worldwide, Athens / Gerakas
Client:
Kraft Foods
Title:
Lacta Surprises
Category:
Television / Reality/Unscripted Series
Annual ID:
12069E
Award:
2012 Branded Entertainment Merit Award
Agency:
Futuristic Films / Denver
Client:
Steelcase
Title:
"One Day"
Category:
Cinema / Documentaries
Annual ID:
12072E
Award:
2012 Branded Entertainment Merit Award
Agency:
The George Washington Univ. Medical Faculty Associates / Washington
Client:
GW Cardiology
Title:
OUT+PACE
Category:
Cinema / Documentaries
Annual ID:
12073E
Award:
2012 Branded Entertainment Merit Award
Agency:
Dentsu New York/TK Digital / Brooklyn
Client:
JCCI NY
Title:
Arigato! We Will Always Remember You
Category:
Cinema / Documentaries
Annual ID:
12074E
Award:
2012 Branded Entertainment Merit Award
Agency:
Trunchpole & Trunchpole / London
Client:
Trunchpole & Trunchpole
Title:
Art & Corny
Category:
Cinema / Documentaries
Annual ID:
12075E
Award:
2012 Branded Entertainment Merit Award
Agency:
Y & R Perú / Lima
Client:
Prom Perú
Title:
From Perú For Peru
Category:
Cinema / Documentaries
Annual ID:
12076E
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
12225N
Award:
2012 Interactive Merit Award
Agency:
BMF Melbourne / Richmond
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Annual ID:
12226N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Online Films & Video / Long Form - Single
Annual ID:
12227N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH
Title:
THE INFINITE HOUSE
Category:
Online Films & Video / Long Form - Single
Annual ID:
12228N
Award:
2012 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Burn Energy Drink
Title:
NEVER EXTINGUISH
Category:
Online Films & Video / Long Form - Single
Annual ID:
12229N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Success Redefined "HK Honey"
Category:
Online Films & Video / Long Form - Single
Annual ID:
12230N
Award:
2012 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Ice Cube Celebrates the Eames
Category:
Online Films & Video / Long Form - Single
Annual ID:
12231N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Cobra
Category:
Online Films & Video / Long Form - Single
Annual ID:
12232N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Entrance Interactive Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
12233N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N