The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Making Tracks
Agency: DDB Sydney / Ultimo
Client: Tourism Australia Category: Online Films & Video / Long Form - Series/Episodes
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Websites / Public Service/Non-Profit
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive Category: Websites / Public Service/Non-Profit
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour Category: Websites / Public Service/Non-Profit
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Websites / Public Service/Non-Profit
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund Category: Websites / Public Service/Non-Profit
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Websites / Public Service/Non-Profit
Games We Played
Agency: Plate Interactive / Singapore
Client: National Library Board Singapore Category: Websites / Public Service/Non-Profit
Digital Death
Agency: TBWA\Chiat\Day / New York
Client: Keep A Child Alive Category: Websites / Public Service/Non-Profit
Auto Correct
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Hands free parking
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Newspaper / Full Page or Spread - Campaign
Gorigon
Agency: BBDO Mexico / México
Client: Scribe Sketchbooks Category: Newspaper / Full Page or Spread - Campaign
True Stories Print Campaign
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Fusion ProGlide Category: Newspaper / Full Page or Spread - Campaign
Blemish
Agency: Bester Burke Slingers / Cape Town
Client: Yardley Oatmeal Spot Buster Category: Newspaper / Full Page or Spread - Campaign
Spending too much time with the wife?
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Carlon Mid : Fosters Category: Newspaper / Full Page or Spread - Campaign
Smart Puppies
Agency: Colenso BBDO / Auckland
Client: Mars Category: Newspaper / Full Page or Spread - Campaign
FISH/CHICKEN/PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Campaign
Summer Sale
Agency: DDB UK / LONDON
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Campaign
Pets
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Newspaper / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Newspaper / Full Page or Spread - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Newspaper / Full Page or Spread - Campaign
Life passes by
Agency: Zapping/M&C Saatchi / Madrid
Client: Mapfre Category: Newspaper / Full Page or Spread - Campaign
MFCEO - No Middle Choice
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Consumer Television / :20 and Under - Single
Be A Man - "Hair"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Be A Man - "Musical"
Agency: Leo Burnett / Toronto
Client: ConAgra - Manwich Category: Consumer Television / :20 and Under - Single
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Monday Night Football: Plumber
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :20 and Under - Single
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Recording
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / :30/:25 - Single
GO GO GO
Agency: Ogilvy Brasil / são paulo
Client: FLYING HORSE ENERGY DRINK Category: Consumer Television / :30/:25 - Single
Kitchen
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / :30/:25 - Single
Monday Night Football: Animal Control
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Brand: Decent Proposal
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Airborne
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / :30/:25 - Single
Think Before Printing
Agency: Division of Labor - San Francisco / Sausalito
Client: Division of Labor Category: Self-Promotion / Single or Campaign
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE Category: Self-Promotion / Single or Campaign
Gandhijifont-Now in Hardcover
Agency: Leo Burnett India / Mumbai
Client: Leo Burnett Category: Self-Promotion / Single or Campaign
Award:
2012 Interactive Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Tourism Australia
Title:
Making Tracks
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12234N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Annual ID:
12110N
Award:
2012 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Annual ID:
12111N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Annual ID:
12112N
Award:
2012 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Annual ID:
12113N
Award:
2012 Interactive Merit Award
Agency:
Hyperakt / Brooklyn
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Annual ID:
12114N
Award:
2012 Interactive Merit Award
Agency:
LBi / London
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Annual ID:
12115N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Annual ID:
12116N
Award:
2012 Interactive Merit Award
Agency:
Plate Interactive / Singapore
Client:
National Library Board Singapore
Title:
Games We Played
Category:
Websites / Public Service/Non-Profit
Annual ID:
12117N
Award:
2012 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Keep A Child Alive
Title:
Digital Death
Category:
Websites / Public Service/Non-Profit
Annual ID:
12118N
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Auto Correct
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12128A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands free parking
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12129A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Scribe Sketchbooks
Title:
Gorigon
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12130A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette Fusion ProGlide
Title:
True Stories Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12131A
Award:
2012 Advertising Merit Award
Agency:
Bester Burke Slingers / Cape Town
Client:
Yardley Oatmeal Spot Buster
Title:
Blemish
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12132A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Carlon Mid : Fosters
Title:
Spending too much time with the wife?
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12133A
Award:
2012 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
Smart Puppies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12134A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
FISH/CHICKEN/PORK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12135A
Award:
2012 Advertising Merit Award
Agency:
DDB UK / LONDON
Client:
Harvey Nichols
Title:
Summer Sale
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12136A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Pets
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12137A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12138A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12139A
Award:
2012 Advertising Merit Award
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12140A
Award:
2012 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mapfre
Title:
Life passes by
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
12141A
Award:
2012 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO - No Middle Choice
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12376T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Hair"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12377T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
ConAgra - Manwich
Title:
Be A Man - "Musical"
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12378T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12379T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Plumber
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12380T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Recording
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12362T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Cab Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12363T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
FLYING HORSE ENERGY DRINK
Title:
GO GO GO
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12364T
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Kitchen
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12365T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Monday Night Football: Animal Control
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12366T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
Brand: Decent Proposal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12367T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
Airborne
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12368T
Award:
2012 Advertising Merit Award
Agency:
Division of Labor - San Francisco / Sausalito
Client:
Division of Labor
Title:
Think Before Printing
Category:
Self-Promotion / Single or Campaign
Annual ID:
12250A
Award:
2012 Advertising Merit Award
Agency:
I&S BBDO / Tokyo
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Self-Promotion / Single or Campaign
Annual ID:
12251A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Leo Burnett
Title:
Gandhijifont-Now in Hardcover
Category:
Self-Promotion / Single or Campaign
Annual ID:
12252A