The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE
Agency: JWT Vietnam / Ho Chi Minh City
Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
updated every second
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr AG & Co. KG Category: Collateral / Posters - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Collateral / Posters - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Collateral / Posters - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Campaign
Evolve Skate
Agency: Ogilvy Group Melbourne / Melbourne
Client: Scott Holding Category: Collateral / Posters - Campaign
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Websites / Consumer Goods
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok Category: Websites / Consumer Goods
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Websites / Consumer Goods
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Experiential Advertising / Installations
Money Machine
Agency: AlmapBBDO / São Paulo
Client: Peixe Urbano Category: Experiential Advertising / Installations
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Experiential Advertising / Installations
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Experiential Advertising / Installations
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Experiential Advertising / Installations
GPS
Agency: Grey Group / Mexico City
Client: AMNESTY INTERNATIONAL Category: Experiential Advertising / Installations
Upside down
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Allsecur Category: Experiential Advertising / Installations
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA Category: Experiential Advertising / Installations
The Laundry-Gallery
Agency: Scholz & Friends / Berlin
Client: Siemens Electrogeräte GmbH Category: Experiential Advertising / Installations
Give-a-Toy Store
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Experiential Advertising / Installations
The Explosions Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Experiential Advertising / Installations
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Music Videos
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Online Films & Video / Music Videos
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Online Films & Video / Music Videos
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Online Films & Video / Music Videos
The Ship Song Project
Agency: The Monkeys / Sydney
Client: Sydney Opera House Category: Online Films & Video / Music Videos
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Online Films & Video / Music Videos
Mosquito
Agency: BBDO Russia Group / Moscow
Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible
Agency: Ogilvy Cape Town / Cape Town
Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Pain Squad Mobile App
Agency: Cundari / Toronto
Client: The Hospital for Sick Children Category: Brand Transformation / Single
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc. Category: Websites / Durable Goods
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover Category: Websites / Durable Goods
The Rotisserie Channel
Agency: BBDO Toronto / Toronto
Client: Cara Operations Inc. Category: Integrated Branding / Integrated Branding Campaign - Online
Touching The Stars
Agency: BBH / New York
Client: BBC Category: Integrated Branding / Integrated Branding Campaign - Online
Long Live Play
Agency: Deutsch Inc / Los Angeles
Client: Sony Computer Entertainment America Category: Integrated Branding / Integrated Branding Campaign - Online
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - Online
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Integrated Branding / Integrated Branding Campaign - Online
SPARQ
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - Online
Pedigree Dog-A-Like App
Agency: TEQUILA / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Integrated Branding Campaign - Online
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Singapore Pte Ltd
Title:
Find Your Way
Category:
Collateral / Posters - Campaign
Annual ID:
12227A
Award:
2012 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral / Posters - Campaign
Annual ID:
12228A
Award:
2012 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
UNITED PHARMA (VIETNAM), INC.
Title:
KILLER SNEEZE
Category:
Collateral / Posters - Campaign
Annual ID:
12229A
Award:
2012 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Gruner + Jahr AG & Co. KG
Title:
updated every second
Category:
Collateral / Posters - Campaign
Annual ID:
12230A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
12231A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Collateral / Posters - Campaign
Annual ID:
12232A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Collateral / Posters - Campaign
Annual ID:
12233A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Group Melbourne / Melbourne
Client:
Scott Holding
Title:
Evolve Skate
Category:
Collateral / Posters - Campaign
Annual ID:
12234A
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Annual ID:
12097N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Annual ID:
12098N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Annual ID:
12099N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Annual ID:
12100N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Annual ID:
12101N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Annual ID:
12102N
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Annual ID:
12493G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Peixe Urbano
Title:
Money Machine
Category:
Experiential Advertising / Installations
Annual ID:
12494G
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Experiential Advertising / Installations
Annual ID:
12495G
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Tropicana
Title:
Billboard powered by oranges
Category:
Experiential Advertising / Installations
Annual ID:
12496G
Award:
2012 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
H&R Block
Title:
Second Look Detroit
Category:
Experiential Advertising / Installations
Annual ID:
12497G
Award:
2012 Advertising Merit Award
Agency:
Grey Group / Mexico City
Client:
AMNESTY INTERNATIONAL
Title:
GPS
Category:
Experiential Advertising / Installations
Annual ID:
12498G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Amsterdam / Amsterdam
Client:
Allsecur
Title:
Upside down
Category:
Experiential Advertising / Installations
Annual ID:
12499G
Award:
2012 Advertising Merit Award
Agency:
Perfect Fools / Stockholm
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Annual ID:
12500G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Siemens Electrogeräte GmbH
Title:
The Laundry-Gallery
Category:
Experiential Advertising / Installations
Annual ID:
12501G
Award:
2012 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
Give-a-Toy Store
Category:
Experiential Advertising / Installations
Annual ID:
12502G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
JORDAN
Title:
The Explosions Game
Category:
Experiential Advertising / Installations
Annual ID:
12503G
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Luxurious
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12235A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12236A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12237A
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Pub Paintings: Quill
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
12238A
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Annual ID:
12243N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Online Films & Video / Music Videos
Annual ID:
12244N
Award:
2012 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Online Films & Video / Music Videos
Annual ID:
12245N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Online Films & Video / Music Videos
Annual ID:
12246N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
Sydney Opera House
Title:
The Ship Song Project
Category:
Online Films & Video / Music Videos
Annual ID:
12247N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Online Films & Video / Music Videos
Annual ID:
12248N
Award:
2012 Advertising Merit Award
Agency:
BBDO Russia Group / Moscow
Client:
StroyMaster
Title:
Mosquito
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12387T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Prison Broadcasting Network
Title:
Rehabilitation is Possible
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12388T
Award:
2012 Advertising Merit Award
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Brand Transformation / Single
Annual ID:
12525G
Award:
2012 Advertising Merit Award
Agency:
Cundari / Toronto
Client:
The Hospital for Sick Children
Title:
Pain Squad Mobile App
Category:
Brand Transformation / Single
Annual ID:
12526G
Award:
2012 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Annual ID:
12107N
Award:
2012 Interactive Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Annual ID:
12108N
Award:
2012 Interactive Merit Award
Agency:
The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Annual ID:
12109N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Cara Operations Inc.
Title:
The Rotisserie Channel
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12271N
Award:
2012 Interactive Merit Award
Agency:
BBH / New York
Client:
BBC
Title:
Touching The Stars
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12272N
Award:
2012 Interactive Merit Award
Agency:
Deutsch Inc / Los Angeles
Client:
Sony Computer Entertainment America
Title:
Long Live Play
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12273N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Lullabies
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12274N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12275N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12276N
Award:
2012 Interactive Merit Award
Agency:
TEQUILA / Pyrmont
Client:
MARS PETCARE
Title:
Pedigree Dog-A-Like App
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12277N
Award:
2012 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12278N