The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Hot Wheels 'Keychain'
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Public Service / Promotional Items - Single or Campaign
En Sus Zapatos / In Their Shoes
Agency: Sancho BBDO / Bogota
Client: ACNUR Category: Public Service / Promotional Items - Single or Campaign
Anti-Dengue Mosquito Trap
Agency: Y&R Philippines / Makati City
Client: Maynilad Water Company Category: Public Service / Promotional Items - Single or Campaign
Beetroot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Carrot
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
Pineapple
Agency: BBDO Proximity Thailand / Bangkok
Client: GROUPE S E B (THAILAND) Category: Collateral / Posters - Single
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
The Sunday Times Rich List-Rolling Stones
Agency: CHI & Partners / London
Client: News International Category: Collateral / Posters - Single
Paris
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: MotoItalia Philippines Category: Collateral / Posters - Single
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral / Posters - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Collateral / Posters - Single
Franklyn Gandhi
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Can Opener
Agency: Ogilvy & Mather / Cape Town
Client: Heinz Category: Collateral / Posters - Single
Quick Fox And Lazy Dog
Agency: TBWA / Kuala Lumpur
Client: alt.TYPE (Font Company) Category: Collateral / Posters - Single
Steel ball and magnet
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Collateral / Posters - Single
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code
Agency: Jung von Matt / Limmat / Zurich
Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better
Agency: Sagmeister & Walsh / New York
Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton Category: Branded Apps / Single
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia Category: Interactive Advertising / Augmented Reality
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Out Of Home / Billboards - Campaign
Made of More Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo Category: Out Of Home / Billboards - Campaign
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Mattel
Title:
Hot Wheels 'Keychain'
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13315A
Award:
2013 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
ACNUR
Title:
En Sus Zapatos / In Their Shoes
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13316A
Award:
2013 Advertising Merit Award
Agency:
Y&R Philippines / Makati City
Client:
Maynilad Water Company
Title:
Anti-Dengue Mosquito Trap
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13317A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Beetroot
Category:
Collateral / Posters - Single
Annual ID:
13206A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Carrot
Category:
Collateral / Posters - Single
Annual ID:
13207A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Thailand / Bangkok
Client:
GROUPE S E B (THAILAND)
Title:
Pineapple
Category:
Collateral / Posters - Single
Annual ID:
13208A
Award:
2013 Advertising Merit Award
Agency:
Brunner / Atlanta
Client:
Nuway
Title:
Souvenirs-Plates
Category:
Collateral / Posters - Single
Annual ID:
13209A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Sport
Category:
Collateral / Posters - Single
Annual ID:
13210A
Award:
2013 Advertising Merit Award
Agency:
CHI & Partners / London
Client:
News International
Title:
The Sunday Times Rich List-Rolling Stones
Category:
Collateral / Posters - Single
Annual ID:
13211A
Award:
2013 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
MotoItalia Philippines
Title:
Paris
Category:
Collateral / Posters - Single
Annual ID:
13212A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral / Posters - Single
Annual ID:
13213A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Annual ID:
13214A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Franklyn Gandhi
Category:
Collateral / Posters - Single
Annual ID:
13215A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral / Posters - Single
Annual ID:
13216A
Award:
2013 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Free to Fly
Category:
Collateral / Posters - Single
Annual ID:
13217A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Heinz
Title:
Can Opener
Category:
Collateral / Posters - Single
Annual ID:
13218A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
IKEA
Title:
FIXED PRICES
Category:
Collateral / Posters - Single
Annual ID:
13219A
Award:
2013 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
alt.TYPE (Font Company)
Title:
Quick Fox And Lazy Dog
Category:
Collateral / Posters - Single
Annual ID:
13220A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Steel ball and magnet
Category:
Collateral / Posters - Single
Annual ID:
13221A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Harvey Nichols
Title:
Pelicans
Category:
Collateral / Posters - Single
Annual ID:
13222A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Smart Canada
Title:
Smart Little Bumper Stickers
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13252A
Award:
2013 Advertising Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13253A
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB Breweries
Title:
The Wine That Sold Beer
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13254A
Award:
2013 Advertising Merit Award
Agency:
Contagion / Auckland
Client:
Kiwicare
Title:
Weed Weapon
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13255A
Award:
2013 Advertising Merit Award
Agency:
doug & serge / Toronto
Client:
Schwimmer Pool Service
Title:
Most functional business card ever
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13256A
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Free car with every dog.
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13257A
Award:
2013 Advertising Merit Award
Agency:
Gyro / New York
Client:
Forbes
Title:
Change the World
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13258A
Award:
2013 Advertising Merit Award
Agency:
JWT / Kuala Lumpur
Client:
Ford Motor Company
Title:
Wheel of Fortune
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13259A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
Raizen
Title:
Used Oil
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13260A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Duesseldorf
Client:
Makita Power Tools
Title:
Skyscrapers 2013
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13261A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett London / London
Client:
P&G
Title:
Helping London Look It's Best
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13262A
Award:
2013 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13263A
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munich
Client:
Marttiini Oy
Title:
The Marttiini Fish-Mailing
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13264A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Edward Pond
Title:
Edward Pond's Creative Chef 2012
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13265A
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
SBS
Title:
Brilliant in any Language
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13266A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Edible Book
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13267A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13268A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral / Promotional Items - Single or Campaign
Annual ID:
13269A
Award:
2013 Advertising Merit Award
Agency:
Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client:
Baumann Ber Rivnay
Title:
Integrated Advertising
Category:
Self-Promotion / Single or Campaign
Annual ID:
13270A
Award:
2013 Advertising Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Neuer Zuercher Zeitung
Title:
Binary Code
Category:
Self-Promotion / Single or Campaign
Annual ID:
13271A
Award:
2013 Advertising Merit Award
Agency:
McCann Health / Sydney
Client:
McCann Health
Title:
Healthy Business Cards
Category:
Self-Promotion / Single or Campaign
Annual ID:
13272A
Award:
2013 Advertising Merit Award
Agency:
Mother / London
Client:
Mother
Title:
You are here
Category:
Self-Promotion / Single or Campaign
Annual ID:
13273A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Ogilvy & Mather
Title:
Ogilvy Persian & Urdu
Category:
Self-Promotion / Single or Campaign
Annual ID:
13274A
Award:
2013 Advertising Merit Award
Agency:
Sagmeister & Walsh / New York
Client:
Sagmeister & Walsh
Title:
Now is better
Category:
Self-Promotion / Single or Campaign
Annual ID:
13275A
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
TAXI 2
Title:
Goodbye MINI
Category:
Self-Promotion / Single or Campaign
Annual ID:
13276A
Award:
2013 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Self-Promotion / Single or Campaign
Annual ID:
13277A
Award:
2013 Branded Entertainment Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Norton
Title:
Top Search Result
Category:
Branded Apps / Single
Annual ID:
13069E
Award:
2013 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Annual ID:
13164N
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13011A
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo
Title:
Made of More Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13157A