The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Love Thyself
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Summer Sale Excitement Campaign
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Out Of Home / Billboards - Campaign
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York
Client: Converse Category: Out Of Home / Billboards - Campaign
You + 1
Agency: BBDO Proximity Berlin GmbH / Duesseldorf
Client: Daimler Category: Out Of Home / Billboards - Campaign
Forgiveness
Agency: DDB NY / New York
Client: McDonald's Category: Out Of Home / Billboards - Campaign
Fashion Pains
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet Category: Out Of Home / Billboards - Campaign
Ray-Ban 75 Years of Legends
Agency: Marcel / Paris
Client: Ray-Ban Category: Out Of Home / Billboards - Campaign
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Campaign
Carry Heavy Attachments
Agency: Ogilvy & Mather / Gurgaon
Client: Yahoo India Category: Out Of Home / Billboards - Campaign
Bed & Breakfast
Agency: Publicis / Frankfurt
Client: B&B Hotels Category: Out Of Home / Billboards - Campaign
Big Arms
Agency: Publicis Brasil / São Paulo
Client: P&G Category: Out Of Home / Billboards - Campaign
Loading bar
Agency: Publicis Communications Schweiz / Zurich
Client: Books.ch Category: Out Of Home / Billboards - Campaign
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis Category: Out Of Home / Billboards - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Out Of Home / Billboards - Campaign
Simple Power of Cheerios
Agency: Saatchi & Saatchi / New York
Client: General Mills Category: Out Of Home / Billboards - Campaign
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
17 Make-up Songs "Tonight We're Going Out Out"
Agency: Mother / London
Client: Boots Category: Online Films & Video / Music Videos
Music from Nature
Agency: Baldwin& / Raleigh
Client: Burt's Bees Category: Online Films & Video / Music Videos
The Bravest Man in the Universe
Agency: B-Reel / New York
Client: Google Category: Online Films & Video / Music Videos
Jasmine V Interactive Music Video
Agency: Bradley and Montgomery / Indianapolis
Client: Microsoft Internet Explorer Category: Online Films & Video / Music Videos
Vinyl
Agency: Euro RSCG / London
Client: Reckitt Benkiser Category: Online Films & Video / Music Videos
Let's speak baby
Agency: Publicis Conseil / Paris
Client: Guigoz Category: Mobile Applications/Sites / Consumer Goods
The 2013 IKEA Catalog Application
Agency: McCann Erickson / New York
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Mobile Applications/Sites / Consumer Goods
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Ray-Ban Ambermatic
Agency: R/GA Stockholm / New York
Client: Ray-Ban Category: Mobile Applications/Sites / Consumer Goods
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T Category: Online Films & Video / Event or Live Webcast - Single
Thanks A Million
Agency: Grey / New York
Client: Febreze Category: Online Films & Video / Event or Live Webcast - Single
Pulse
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Event or Live Webcast - Single
Frontrow
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Opera House Category: Online Films & Video / Event or Live Webcast - Single
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch Category: Online Films & Video / Event or Live Webcast - Single
Get Away With It
Agency: Mullen / Boston
Client: JetBlue Category: Online Films & Video / Event or Live Webcast - Single
Color Live Video Broadcast Application
Agency: McCann / New York
Client: Verizon Category: Online Films & Video / Event or Live Webcast - Single
Injection
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Trade / Full Page or Spread - Single
Beat Box Academy Website
Agency: Spring / Vancouver
Client: Beat Box Academy Category: User Experience Design / Interaction Design
Happiness Refill
Agency: Ogilvy Brasil / São Paulo
Client: The Coca-Cola Company Category: User Experience Design / Interaction Design
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: User Experience Design / Interaction Design
Nature Valley Trail View
Agency: McCann / New York
Client: General Mills Category: User Experience Design / Interaction Design
The Watermark Project
Agency: R/GA London / New York
Client: Getty Images Category: User Experience Design / Interaction Design
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: User Experience Design / Interaction Design
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: User Experience Design / Interaction Design
LAMDASH DNA
Agency: Creators Group MAC / Tokyo
Client: Panasonic Category: User Experience Design / Interaction Design
Renault Megane CC Floride
Agency: Digitas France / Levallois Perret
Client: Renault Category: User Experience Design / Interaction Design
KNIT Like Collection
Agency: TOPPAN PRINTING CO.,LTD / Tokyo
Client: Ryohin Keikaku Category: User Experience Design / Interaction Design
Chip It!
Agency: McKinney / Durham
Client: Sherwin-Williams Category: User Experience Design / Interaction Design
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13158A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement Campaign
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13159A
Award:
2013 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13160A
Award:
2013 Advertising Merit Award
Agency:
BBDO Proximity Berlin GmbH / Duesseldorf
Client:
Daimler
Title:
You + 1
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13161A
Award:
2013 Advertising Merit Award
Agency:
DDB NY / New York
Client:
McDonald's
Title:
Forgiveness
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13163A
Award:
2013 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet
Title:
Fashion Pains
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13164A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Evolution
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13165A
Award:
2013 Advertising Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13166A
Award:
2013 Advertising Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Ray-Ban 75 Years of Legends
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13167A
Award:
2013 Advertising Merit Award
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13168A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Gurgaon
Client:
Yahoo India
Title:
Carry Heavy Attachments
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13169A
Award:
2013 Advertising Merit Award
Agency:
Publicis / Frankfurt
Client:
B&B Hotels
Title:
Bed & Breakfast
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13170A
Award:
2013 Advertising Merit Award
Agency:
Publicis Brasil / São Paulo
Client:
P&G
Title:
Big Arms
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13171A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Books.ch
Title:
Loading bar
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13172A
Award:
2013 Advertising Merit Award
Agency:
Publicis Communications Schweiz / Zurich
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13173A
Award:
2013 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Airplanes
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13174A
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
General Mills
Title:
Simple Power of Cheerios
Category:
Out Of Home / Billboards - Campaign
Annual ID:
13175A
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Grupo Hefame
Title:
Hefame Pack Annual 2
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13127D
Award:
2013 Design Merit Award
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
Choices
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13128D
Award:
2013 Interactive Merit Award
Agency:
Cundari / Toronto
Client:
BMW Canada
Title:
Bullet
Category:
Online Films & Video / Music Videos
Annual ID:
13249N
Award:
2013 Interactive Merit Award
Agency:
Mother / London
Client:
Boots
Title:
17 Make-up Songs "Tonight We're Going Out Out"
Category:
Online Films & Video / Music Videos
Annual ID:
13250N
Award:
2013 Interactive Merit Award
Agency:
Baldwin& / Raleigh
Client:
Burt's Bees
Title:
Music from Nature
Category:
Online Films & Video / Music Videos
Annual ID:
13251N
Award:
2013 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google
Title:
The Bravest Man in the Universe
Category:
Online Films & Video / Music Videos
Annual ID:
13252N
Award:
2013 Interactive Merit Award
Agency:
Bradley and Montgomery / Indianapolis
Client:
Microsoft Internet Explorer
Title:
Jasmine V Interactive Music Video
Category:
Online Films & Video / Music Videos
Annual ID:
13254N
Award:
2013 Interactive Merit Award
Agency:
Euro RSCG / London
Client:
Reckitt Benkiser
Title:
Vinyl
Category:
Online Films & Video / Music Videos
Annual ID:
13255N
Award:
2013 Interactive Merit Award
Agency:
Publicis Conseil / Paris
Client:
Guigoz
Title:
Let's speak baby
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13146N
Award:
2013 Interactive Merit Award
Agency:
McCann Erickson / New York
Client:
IKEA
Title:
The 2013 IKEA Catalog Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13147N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13148N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13149N
Award:
2013 Interactive Merit Award
Agency:
R/GA Stockholm / New York
Client:
Ray-Ban
Title:
Ray-Ban Ambermatic
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
13150N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13220N
Award:
2013 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Thanks A Million
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13221N
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Pulse
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13222N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Opera House
Title:
Frontrow
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13223N
Award:
2013 Interactive Merit Award
Agency:
BBDO Russia / Moscow
Client:
Intouch
Title:
Car vs Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13224N
Award:
2013 Interactive Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Get Away With It
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13225N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
Verizon
Title:
Color Live Video Broadcast Application
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
13226N
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Trade / Full Page or Spread - Single
Annual ID:
13144A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Injection
Category:
Trade / Full Page or Spread - Single
Annual ID:
13145A
Award:
2013 Interactive Merit Award
Agency:
Spring / Vancouver
Client:
Beat Box Academy
Title:
Beat Box Academy Website
Category:
User Experience Design / Interaction Design
Annual ID:
13339N
Award:
2013 Interactive Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Happiness Refill
Category:
User Experience Design / Interaction Design
Annual ID:
13340N
Award:
2013 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
User Experience Design / Interaction Design
Annual ID:
13341N
Award:
2013 Interactive Merit Award
Agency:
McCann / New York
Client:
General Mills
Title:
Nature Valley Trail View
Category:
User Experience Design / Interaction Design
Annual ID:
13342N
Award:
2013 Interactive Merit Award
Agency:
R/GA London / New York
Client:
Getty Images
Title:
The Watermark Project
Category:
User Experience Design / Interaction Design
Annual ID:
13343N
Award:
2013 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
User Experience Design / Interaction Design
Annual ID:
13344N
Award:
2013 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
User Experience Design / Interaction Design
Annual ID:
13345N
Award:
2013 Interactive Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
Panasonic
Title:
LAMDASH DNA
Category:
User Experience Design / Interaction Design
Annual ID:
13346N
Award:
2013 Interactive Merit Award
Agency:
Digitas France / Levallois Perret
Client:
Renault
Title:
Renault Megane CC Floride
Category:
User Experience Design / Interaction Design
Annual ID:
13347N
Award:
2013 Interactive Merit Award
Agency:
TOPPAN PRINTING CO.,LTD / Tokyo
Client:
Ryohin Keikaku
Title:
KNIT Like Collection
Category:
User Experience Design / Interaction Design
Annual ID:
13348N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
User Experience Design / Interaction Design
Annual ID:
13349N