The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Telekenise The Rainbow
Agency: Clemenger BBDO / Sydney
Client: Skittles Category: User Experience Design / Interaction Design
Looper - Official Movie Site
Agency: Sony Pictures Interactive / Culver City
Client: Sony Pictures Entertainment Worldwide Digital Marketing Category: User Experience Design / Interaction Design
First Car Story
Agency: Carmichael Lynch / Minneapolis
Client: Subaru Category: User Experience Design / Interaction Design
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx Category: User Experience Design / Interaction Design
Prius c Configurator
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: User Experience Design / Interaction Design
Marionettebot
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: United Arrows Category: User Experience Design / Interaction Design
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
National Parks by National Geographic
Agency: Rally Interactive / Park City
Client: National Geographic Category: User Experience Design / Visual Design
Paws4Ever website
Agency: McKinney / Durham
Client: Paws4Ever Category: User Experience Design / Visual Design
The Sound of Creation
Agency: DDB & Tribal Amsterdam / Amstelveen
Client: Philips Category: User Experience Design / Visual Design
1440 Project
Agency: BBDO / Atlanta
Client: Recreational Equipment Category: User Experience Design / Visual Design
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Agency: Razorfish / New York
Client: UNIQLO Category: User Experience Design / Visual Design
Will and George Come to Life
Agency: Arc Worldwide / Chicago
Client: Chicago Shakespeare Theater Category: Experiential
The Street House
Agency: Leo Burnett, Toronto / Toronto
Client: Raising The Roof Category: Experiential
WWDC Hypertable
Agency: Apple / Cupertino
Client: Apple Category: Data Visualization / Online - Interactive and Real-time
Level .06
Agency: Forsman & Bodenfors / Gothenburg
Client: Systembolaget /The Swedish Alcohol Retail Monopoly Category: Data Visualization / Online - Interactive and Real-time
Smarter City Interactive Board
Agency: Ogilvy / New York
Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Data Visualization / Online - Interactive and Real-time
Knitterstream
Agency: Sid Lee Collective / Montreal
Client: C2-MTL Category: Data Visualization / Online - Interactive and Real-time
Awesomecross
Agency: The Martin Agency / Richmond
Client: BFGoodrich Category: Data Visualization / Online - Interactive and Real-time
The cumulative effect of knowledge
Agency: Interbrand / New York
Client: Interbrand Category: Self-Promotion / Single or Series
FOIL BOOK PRODUCE BY E. 2012
Agency: E. Co. / Tokyo
Client: E. Co. Category: Self-Promotion / Single or Series
Konichiwa Komori
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Self-Promotion / Single or Series
77+ Anniversary Invitation
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Self-Promotion / Single or Series
Cook Without the Book
Agency: Leo Burnett / Toronto
Client: Leo Burnett Category: Self-Promotion / Single or Series
Rethink Wine
Agency: Rethink / Vancouver
Client: Rethink Category: Self-Promotion / Single or Series
We Sent Their Brief's Back
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: TBW\Hunt\Lascaris Johannesburg Category: Self-Promotion / Single or Series
SVA Undergraduate Catalog 2013/14
Agency: Visual Arts Press / New York
Client: School of Visual Arts Category: Self-Promotion / Single or Series
Cosmetics range for pharmacies
Agency: Eduardo del Fraile / Murcia
Client: Interapothek Category: Package Design / Product Line
Full Sail Brewer's Share Packaging
Agency: Sandstrom Partners / Portland
Client: Full Sail Brewing Category: Package Design / Product Line
This Exquisite Forest
Agency: Google Creative Lab / Tate Modern / New York
Client: Google & Tate Modern Category: Websites / Social Networks/Community
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio Category: Websites / Social Networks/Community
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai
Client: Nike Category: Websites / Social Networks/Community
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Campaign
Lost in details
Agency: Ruf Lanz, Zurich / Zurich
Client: Autism Forum Switzerland Category: Public Service / Radio - Campaign
Radio Legends
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Campaign
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V. Category: Public Service / Radio - Campaign
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army Category: Public Service / Radio - Campaign
How we turned broadcast radio into social media to get loved ones #homesafely
Agency: Naked Communications / Cremorne
Client: Transport Accident Commission Category: Public Service / Radio - Campaign
Call of Duty: Black Ops II "The War of The Future" Documentary
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Branded Content / Online
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Branded Content / Online
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Branded Content / Online
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Skittles
Title:
Telekenise The Rainbow
Category:
User Experience Design / Interaction Design
Annual ID:
13350N
Award:
2013 Interactive Merit Award
Agency:
Sony Pictures Interactive / Culver City
Client:
Sony Pictures Entertainment Worldwide Digital Marketing
Title:
Looper - Official Movie Site
Category:
User Experience Design / Interaction Design
Annual ID:
13351N
Award:
2013 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru
Title:
First Car Story
Category:
User Experience Design / Interaction Design
Annual ID:
13352N
Award:
2013 Interactive Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
TEDx
Title:
Mimeisthai
Category:
User Experience Design / Interaction Design
Annual ID:
13353N
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius c Configurator
Category:
User Experience Design / Interaction Design
Annual ID:
13354N
Award:
2013 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
United Arrows
Title:
Marionettebot
Category:
User Experience Design / Interaction Design
Annual ID:
13355N
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Annual ID:
13217D
Award:
2013 Interactive Merit Award
Agency:
BBDO / New York
Client:
Denon
Title:
VisYOUalizer
Category:
User Experience Design / Visual Design
Annual ID:
13332N
Award:
2013 Interactive Merit Award
Agency:
Rally Interactive / Park City
Client:
National Geographic
Title:
National Parks by National Geographic
Category:
User Experience Design / Visual Design
Annual ID:
13333N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Paws4Ever
Title:
Paws4Ever website
Category:
User Experience Design / Visual Design
Annual ID:
13334N
Award:
2013 Interactive Merit Award
Agency:
DDB & Tribal Amsterdam / Amstelveen
Client:
Philips
Title:
The Sound of Creation
Category:
User Experience Design / Visual Design
Annual ID:
13335N
Award:
2013 Interactive Merit Award
Agency:
BBDO / Atlanta
Client:
Recreational Equipment
Title:
1440 Project
Category:
User Experience Design / Visual Design
Annual ID:
13336N
Award:
2013 Interactive Merit Award
Agency:
Razorfish / New York
Client:
UNIQLO
Title:
UNIQLO U.S. E-COMMERCE SITE LAUNCH
Category:
User Experience Design / Visual Design
Annual ID:
13337N
Award:
2013 Branded Entertainment Merit Award
Agency:
Arc Worldwide / Chicago
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Annual ID:
13076E
Award:
2013 Branded Entertainment Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Annual ID:
13077E
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
WWDC Hypertable
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13204D
Award:
2013 Design Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Systembolaget /The Swedish Alcohol Retail Monopoly
Title:
Level .06
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13205D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Smarter City Interactive Board
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13206D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13207D
Award:
2013 Design Merit Award
Agency:
Sid Lee Collective / Montreal
Client:
C2-MTL
Title:
Knitterstream
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13208D
Award:
2013 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
BFGoodrich
Title:
Awesomecross
Category:
Data Visualization / Online - Interactive and Real-time
Annual ID:
13209D
Award:
2013 Design Merit Award
Agency:
Interbrand / New York
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Annual ID:
13097D
Award:
2013 Design Merit Award
Agency:
E. Co. / Tokyo
Client:
E. Co.
Title:
FOIL BOOK PRODUCE BY E. 2012
Category:
Self-Promotion / Single or Series
Annual ID:
13160D
Award:
2013 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Konichiwa Komori
Category:
Self-Promotion / Single or Series
Annual ID:
13161D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
77+ Anniversary Invitation
Category:
Self-Promotion / Single or Series
Annual ID:
13162D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett
Title:
Cook Without the Book
Category:
Self-Promotion / Single or Series
Annual ID:
13163D
Award:
2013 Design Merit Award
Agency:
NB / London
Client:
NB
Title:
Why Us?
Category:
Self-Promotion / Single or Series
Annual ID:
13164D
Award:
2013 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Rethink
Title:
Rethink Wine
Category:
Self-Promotion / Single or Series
Annual ID:
13165D
Award:
2013 Design Merit Award
Agency:
TBWA\Hunt\Lascaris / Johannesburg
Client:
TBW\Hunt\Lascaris Johannesburg
Title:
We Sent Their Brief's Back
Category:
Self-Promotion / Single or Series
Annual ID:
13166D
Award:
2013 Design Merit Award
Agency:
Visual Arts Press / New York
Client:
School of Visual Arts
Title:
SVA Undergraduate Catalog 2013/14
Category:
Self-Promotion / Single or Series
Annual ID:
13167D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Interapothek
Title:
Cosmetics range for pharmacies
Category:
Package Design / Product Line
Annual ID:
13192D
Award:
2013 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Full Sail Brewing
Title:
Full Sail Brewer's Share Packaging
Category:
Package Design / Product Line
Annual ID:
13193D
Award:
2013 Interactive Merit Award
Agency:
Google Creative Lab / Tate Modern / New York
Client:
Google & Tate Modern
Title:
This Exquisite Forest
Category:
Websites / Social Networks/Community
Annual ID:
13141N
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Social Networks/Community
Annual ID:
13142N
Award:
2013 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Social Networks/Community
Annual ID:
13143N
Award:
2013 Interactive Merit Award
Agency:
AKQA / Shanghai
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Annual ID:
13144N
Award:
2013 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Campaign
Annual ID:
13553R
Award:
2013 Advertising Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Autism Forum Switzerland
Title:
Lost in details
Category:
Public Service / Radio - Campaign
Annual ID:
13554R
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Radio Legends
Category:
Public Service / Radio - Campaign
Annual ID:
13555R
Award:
2013 Advertising Merit Award
Agency:
serviceplan / Munch
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Annual ID:
13556R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Annual ID:
13557R
Award:
2013 Advertising Merit Award
Agency:
Naked Communications / Cremorne
Client:
Transport Accident Commission
Title:
How we turned broadcast radio into social media to get loved ones #homesafely
Category:
Public Service / Radio - Campaign
Annual ID:
13558R
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Strength
Category:
Branded Content / Online
Annual ID:
13433T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "The War of The Future" Documentary
Category:
Branded Content / Online
Annual ID:
13434T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Blades
Category:
Branded Content / Online
Annual ID:
13435T
Award:
2013 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
"The Next Big Thing? El Plato Supreme Super Bowl Teaser
Category:
Branded Content / Online
Annual ID:
13436T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Daybreak
Category:
Branded Content / Online
Annual ID:
13437T
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Branded Content / Online
Annual ID:
13438T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Branded Content / Online
Annual ID:
13439T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Aurora Flores
Category:
Branded Content / Online
Annual ID:
13440T