The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hot Wheels For Real Part II
Agency: Mistress / Venice
Client: Mattel Category: Branded Content / Online
Mike & Ike breakup
Agency: Nail Communications / Providence
Client: Nail Communications Category: Branded Content / Online
Tundra Endeavour "Ultimate Journey"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Branded Content / Online
Uncle Drew
Agency: The Marketing Arm/Davie Brown Entertainment / Dallas
Client: Pepsi MAX (PepsiCo) Category: Branded Content / Online
BUILT by eBay
Agency: Venables Bell & Partners / San Francisco
Client: eBay Category: Branded Content / Online
Serenade Live Event
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Branded Content / Online
Find Your Understanding
Agency: 180LA / Santa Monica
Client: Expedia Category: Branded Content / Online
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB Category: Creative Use of Music Supporting A Brand
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Creative Use of Music Supporting A Brand
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Followfish Category: Creative Use of Music Supporting A Brand
Brisksaber
Agency: Mekanism / San Francisco
Client: PepsiCo Category: Mobile Applications/Sites / Branded Games
Troy Davis - I am alive
Agency: Serviceplan / Munich
Client: Alive - Coalition to Abolish the Death Penalty Category: Interactive Advertising / Public Service/Non-Profit
Earphone Bully
Agency: SapientNitro / South Brisbane
Client: Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out Category: Interactive Advertising / Public Service/Non-Profit
Donate with Style
Agency: McCann Digital Israel / Tel-Aviv
Client: Shorashim Group Category: Interactive Advertising / Public Service/Non-Profit
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma
Agency: JWT / New York
Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Scroll
Agency: Y&R Wunderman / Shanghai
Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
PARTY PRETZ BOX
Agency: Dentsu / Tokyo
Client: Ezaki Glico Company Category: Collateral Design / Posters - Single
Life is Endless
Agency: I&S BBDO / Tokyo
Client: Nishinihon Tenrei Category: Collateral Design / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Posters - Single
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Collateral Design / Posters - Single
Downloadbar
Agency: Ogilvy Germany / Frankfurt
Client: MTV Category: Collateral Design / Posters - Single
Hackathon 2
Agency: Ogilvy / New York
Client: Ogilvy New York Category: Collateral Design / Posters - Single
Road Signs-Calender
Agency: Out of the Box / New Delhi
Client: Delhi Traffic Police Category: Collateral Design / Posters - Single
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Broadcast and Moving Image / Short Films and Videos
androp "World.Words.Lights."
Agency: Party / Tokyo
Client: Warner Music Japan Category: Broadcast and Moving Image / Short Films and Videos
Dog
Agency: The Conquistadors Collective / New York
Client: Art Directors Club Category: Broadcast and Moving Image / Short Films and Videos
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio Category: Online Films & Video / Self-Promotion - Single
Frank's Kayak
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Integrated Branding / Consumer Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Integrated Branding / Consumer Campaign
Romanians are smart
Agency: Bv Mccann Erickson / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
Sorry about the twigs, folks
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB - Monteith's Category: Integrated Branding / Consumer Campaign
Pardon Me
Agency: CP+B / Boulder
Client: Grey Poupon Category: Integrated Branding / Consumer Campaign
The Winter Adjusted Bear
Agency: DDB / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Consumer Campaign
No Bollocks
Agency: Droga5 / New York
Client: Newcastle Brown Ale Category: Integrated Branding / Consumer Campaign
Project Imagination
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Integrated Branding / Consumer Campaign
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Consumer Campaign
The Worlds Smallest IKEA Store
Agency: Memac Ogilvy/OgilvyAction / Dubai
Client: IKEA Category: User Experience Design / Information Architecture
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Karen Gustin
Category:
Branded Content / Online
Annual ID:
13441T
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
PUMA
Title:
White Paper
Category:
Branded Content / Online
Annual ID:
13442T
Award:
2013 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel
Title:
Hot Wheels For Real Part II
Category:
Branded Content / Online
Annual ID:
13443T
Award:
2013 Advertising Merit Award
Agency:
Nail Communications / Providence
Client:
Nail Communications
Title:
Mike & Ike breakup
Category:
Branded Content / Online
Annual ID:
13444T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour "Ultimate Journey"
Category:
Branded Content / Online
Annual ID:
13445T
Award:
2013 Advertising Merit Award
Agency:
The Marketing Arm/Davie Brown Entertainment / Dallas
Client:
Pepsi MAX (PepsiCo)
Title:
Uncle Drew
Category:
Branded Content / Online
Annual ID:
13446T
Award:
2013 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
eBay
Title:
BUILT by eBay
Category:
Branded Content / Online
Annual ID:
13447T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
Serenade Live Event
Category:
Branded Content / Online
Annual ID:
13448T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Team Spirit
Category:
Branded Content / Online
Annual ID:
13449T
Award:
2013 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Find Your Understanding
Category:
Branded Content / Online
Annual ID:
13507T
Award:
2013 Branded Entertainment Merit Award
Agency:
CLM BBDO / Paris
Client:
ALB
Title:
Golden Chains
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13073E
Award:
2013 Branded Entertainment Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13074E
Award:
2013 Branded Entertainment Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Followfish
Title:
tunatunes
Category:
Creative Use of Music Supporting A Brand
Annual ID:
13075E
Award:
2013 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
13145N
Award:
2013 Interactive Merit Award
Agency:
Serviceplan / Munich
Client:
Alive - Coalition to Abolish the Death Penalty
Title:
Troy Davis - I am alive
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13216N
Award:
2013 Interactive Merit Award
Agency:
SapientNitro / South Brisbane
Client:
Anti-Bullying organisations including BullyingNoWay, Project Rockit and Reach Out
Title:
Earphone Bully
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13217N
Award:
2013 Interactive Merit Award
Agency:
McCann Digital Israel / Tel-Aviv
Client:
Shorashim Group
Title:
Donate with Style
Category:
Interactive Advertising / Public Service/Non-Profit
Annual ID:
13218N
Award:
2013 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13118D
Award:
2013 Design Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13119D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13120D
Award:
2013 Design Merit Award
Agency:
JWT / New York
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13121D
Award:
2013 Design Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13122D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13123D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13124D
Award:
2013 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13125D
Award:
2013 Design Merit Award
Agency:
Y&R Wunderman / Shanghai
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13126D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Ezaki Glico Company
Title:
PARTY PRETZ BOX
Category:
Collateral Design / Posters - Single
Annual ID:
13080D
Award:
2013 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Nishinihon Tenrei
Title:
Life is Endless
Category:
Collateral Design / Posters - Single
Annual ID:
13081D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral Design / Posters - Single
Annual ID:
13082D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Collateral Design / Posters - Single
Annual ID:
13083D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
MTV
Title:
Downloadbar
Category:
Collateral Design / Posters - Single
Annual ID:
13085D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
Ogilvy New York
Title:
Hackathon 2
Category:
Collateral Design / Posters - Single
Annual ID:
13086D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Delhi Traffic Police
Title:
Road Signs-Calender
Category:
Collateral Design / Posters - Single
Annual ID:
13087D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13227D
Award:
2013 Design Merit Award
Agency:
Party / Tokyo
Client:
Warner Music Japan
Title:
androp "World.Words.Lights."
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13228D
Award:
2013 Design Merit Award
Agency:
The Conquistadors Collective / New York
Client:
Art Directors Club
Title:
Dog
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
13229D
Award:
2013 Interactive Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
13248N
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
Frank's Kayak
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13485G
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
Susan Glenn
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13486G
Award:
2013 Advertising Merit Award
Agency:
Bv Mccann Erickson / Bucharest
Client:
Kandia Dulce
Title:
Romanians are smart
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13487G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13488G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
DB - Monteith's
Title:
Sorry about the twigs, folks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13489G
Award:
2013 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Grey Poupon
Title:
Pardon Me
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13490G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Volkswagen Sweden
Title:
The Winter Adjusted Bear
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13491G
Award:
2013 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle Brown Ale
Title:
No Bollocks
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13492G
Award:
2013 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imagination
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13493G
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13494G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Laika Studios
Title:
ParaNorman
Category:
Integrated Branding / Consumer Campaign
Annual ID:
13495G
Award:
2013 Interactive Merit Award
Agency:
Memac Ogilvy/OgilvyAction / Dubai
Client:
IKEA
Title:
The Worlds Smallest IKEA Store
Category:
User Experience Design / Information Architecture
Annual ID:
13338N
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R