The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Interactive Advertising / Banners - Fixed Space - Single
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Pintermission
Agency: RPA / Santa Moinca
Client: American Honda Category: Interactive Advertising / Other Interactive Media - Campaign
SPARKLE YOUR IMAGINATION
Agency: Dentsu / Tokyo
Client: Kirin Brewery Category: Interactive Advertising / Other Interactive Media - Campaign
LI(DETACH)
Agency: Hanqingtang Design / Nanjing
Client: LUCOS DESIGNFORUM Category: Publication Design / Book Layout Design
Chicago: On a scale from 1-10
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
Heat
Agency: Leo Burnett / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
ADC Annual Book 2012
Agency: MR_DESIGN / Tokyo
Client: Tokyo Art Directors Club Category: Publication Design / Book Layout Design
What a Beautiful Day!
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Publication Design / Book Layout Design
Iron Horse
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Cinema Advertising / Short Form - :90 and under - Single
Pathfinder Kinect Experience
Agency: Critical Mass / Calgary
Client: Nissan Category: Brand Transformation / Single
Fight for literacy
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Interactive Advertising / Banners - Dynamic - Campaign
You're Not You When You're Hungry
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Newspaper / Full Page or Spread - Campaign
Styrofoam
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Newspaper / Full Page or Spread - Campaign
The Pencil Campaign
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Newspaper / Full Page or Spread - Campaign
Life's turns in a Sentence
Agency: Leo Burnett / Zurich
Client: Swiss Life Category: Newspaper / Full Page or Spread - Campaign
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Newspaper / Full Page or Spread - Campaign
No Mess Campaign
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Newspaper / Full Page or Spread - Campaign
Brains
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz Category: Newspaper / Full Page or Spread - Campaign
Puzzles
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Full Page or Spread - Campaign
Just because it works, doesn't mean it's fixed
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen Genuine Parts Category: Newspaper / Full Page or Spread - Campaign
All You Can
Agency: Ogilvy & Mather / London
Client: Expedia Category: Newspaper / Full Page or Spread - Campaign
Night Eyes
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Full Page or Spread - Campaign
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Municipal Design / Single or Series
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Rescue Radio - Tagalog Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
The Beat Behind the Song
Agency: BBDO / New York
Client: Save the Children Category: Public Service / Radio - Single
The Perfect Match
Agency: Albion / London
Client: Anthony Nolan Category: Public Service / Radio - Single
Stupid Little Bitch
Agency: Ogilvy & Mather Dublin / Dublin
Client: ISPCC (The Irish Society for the Prevention of Cruelty to Children) Category: Public Service / Radio - Single
Earphone Bully
Agency: SapientNitro / Miami Beach
Client: Project Rockit Category: Public Service / Radio - Single
Car
Agency: AlmapBBDO / São Paulo
Client: Bradesco Seguros Category: Mobile Applications/Sites / Durable Goods
Castor Gigashelf
Agency: TAXI Canada / Toronto
Client: Castor Design Category: Mobile Applications/Sites / Durable Goods
Nissan GT Academy
Agency: Critical Mass / Calgary
Client: Nissan Category: Mobile Applications/Sites / Durable Goods
Call of Duty: Black Ops II - The War of the Future
Agency: 72andSunny / Los Angeles
Client: Activision Publishing Category: Online Films & Video / Short Form - Single
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Columbia Category: Online Films & Video / Short Form - Single
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
13169N
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
Award:
2013 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda
Title:
Pintermission
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13214N
Award:
2013 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Kirin Brewery
Title:
SPARKLE YOUR IMAGINATION
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
13215N
Award:
2013 Design Merit Award
Agency:
Hanqingtang Design / Nanjing
Client:
LUCOS DESIGNFORUM
Title:
LI(DETACH)
Category:
Publication Design / Book Layout Design
Annual ID:
13212D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Chicago: On a scale from 1-10
Category:
Publication Design / Book Layout Design
Annual ID:
13213D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett
Title:
Heat
Category:
Publication Design / Book Layout Design
Annual ID:
13214D
Award:
2013 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Tokyo Art Directors Club
Title:
ADC Annual Book 2012
Category:
Publication Design / Book Layout Design
Annual ID:
13215D
Award:
2013 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
What a Beautiful Day!
Category:
Publication Design / Book Layout Design
Annual ID:
13216D
Award:
2013 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Iron Horse
Category:
Cinema Advertising / Short Form - :90 and under - Single
Annual ID:
13416T
Award:
2013 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
PepsiCo
Title:
Brisksaber
Category:
Gaming / Branded Mobile Games
Annual ID:
13068E
Award:
2013 Interactive Merit Award
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Brand Transformation / Single
Annual ID:
13329N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Pathfinder Kinect Experience
Category:
Brand Transformation / Single
Annual ID:
13330N
Award:
2013 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13331N
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13284A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13285A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13286A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13287A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Lima
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13288A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13289A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13290A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13291A
Award:
2013 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
13172N
Award:
2013 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
You're Not You When You're Hungry
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13095A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Styrofoam
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13096A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13097A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Zurich
Client:
Swiss Life
Title:
Life's turns in a Sentence
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13098A
Award:
2013 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Selfies
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13099A
Award:
2013 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
No Mess Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13100A
Award:
2013 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Brains
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13101A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Puzzles
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13102A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Just because it works, doesn't mean it's fixed
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13103A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
All You Can
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13104A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Night Eyes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
13105A
Award:
2013 Design Merit Award
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Municipal Design / Single or Series
Annual ID:
13203D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Tagalog Rescue
Category:
Public Service / Radio - Single
Annual ID:
13547R
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
The Beat Behind the Song
Category:
Public Service / Radio - Single
Annual ID:
13548R
Award:
2013 Advertising Merit Award
Agency:
Albion / London
Client:
Anthony Nolan
Title:
The Perfect Match
Category:
Public Service / Radio - Single
Annual ID:
13549R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Dublin / Dublin
Client:
ISPCC (The Irish Society for the Prevention of Cruelty to Children)
Title:
Stupid Little Bitch
Category:
Public Service / Radio - Single
Annual ID:
13550R
Award:
2013 Advertising Merit Award
Agency:
SapientNitro / Miami Beach
Client:
Project Rockit
Title:
Earphone Bully
Category:
Public Service / Radio - Single
Annual ID:
13551R
Award:
2013 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Field Museum
Title:
Two Sides
Category:
Public Service / Radio - Single
Annual ID:
13552R
Award:
2013 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bradesco Seguros
Title:
Car
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13151N
Award:
2013 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Castor Design
Title:
Castor Gigashelf
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13152N
Award:
2013 Interactive Merit Award
Agency:
Critical Mass / Calgary
Client:
Nissan
Title:
Nissan GT Academy
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
13153N
Award:
2013 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II - The War of the Future
Category:
Online Films & Video / Short Form - Single
Annual ID:
13227N
Award:
2013 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Columbia
Title:
Columbia Omni-Dry with Omni-Wick EVAP Challenge: Sweaty Buns Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
13228N