The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Power Inside - Episode 3
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The Power Inside - Episode 4
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Online Films & Video / Long Form - Single
The "Born Friends" Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Long Form - Single
Mandible
Agency: RPA / Santa Moinca
Client: Newport Beach Film Festival Category: Online Films & Video / Long Form - Single
Test Drive
Agency: TBWA\Chiat\Day / Los Angeles
Client: Pepsi Category: Online Films & Video / Long Form - Single
MISION ESPACIAL
Agency: Y&R Colombia / Bogota
Client: HAMBURGUESAS EL CORRAL Category: Online Films & Video / Long Form - Single
AudiUSA.com
Agency: AKQA / San Francisco
Client: Audi of America Category: User Experience Design - Web / Design Craft
Nautilus
Agency: Code and Theory / New York
Client: Nautilus Category: User Experience Design - Web / Design Craft
Fighter Pilot - Behind The Visor
Agency: George Patterson Y&R / Melbourne
Client: Royal Australian Air Force Category: User Experience Design - Web / Design Craft
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Web / Design Craft
Pi's Epic Journey
Agency: Soap Creative / Los Angeles
Client: 20th Century Fox Home Entertainment Category: User Experience Design - Web / Design Craft
Free the Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Mobile Applications/Sites / Public Service/Non-Profit
Donate-A-Tone
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Public Service/Non-Profit
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System Category: Mobile Applications/Sites / Public Service/Non-Profit
Missing Children
Agency: JWT / Beijing
Client: BAOBEIHUIJIA.COM Category: Mobile Applications/Sites / Public Service/Non-Profit
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Public Service/Non-Profit
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Mobile Applications/Sites / Public Service/Non-Profit
SAVING YOUR FUTURE
Agency: Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Mobile Applications/Sites / Public Service/Non-Profit
Stockholm House Equalizer
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment Stores Category: Websites / Durable Goods
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Websites / Durable Goods
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: Use of Technology / Augmented Experience
ColorSnap Glass™
Agency: Resource / Columbus
Client: Sherwin-Williams Category: Use of Technology / Augmented Experience
Star Canvas
Agency: B-Reel / Stockholm
Client: B-Reel Category: Mobile Applications/Sites / Self-Promotion
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Event or Live Webcast - Single
Melbourne Remote Control Tourist
Agency: Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Event or Live Webcast - Single
The Living Piano
Agency: Lowe Roche / Toronto
Client: Groupe Media TFO Category: Online Films & Video / Event or Live Webcast - Single
#virtualpride
Agency: M&C Saatchi / New York
Client: Heritage of Pride Category: Online Films & Video / Event or Live Webcast - Single
Tweet-to-Runway Live Event
Agency: mono / Minneapolis
Client: Target Grocery Category: Online Films & Video / Event or Live Webcast - Single
Dumb Ways to Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Mobile Applications/Sites / Branded Games
The Local's Guide
Agency: Akestam Holst / Stockholm
Client: Stockholm Arlanda Aiport Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Color + City
Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client: Google Brasil/ Google + Category: User Experience Design - Web / Utility
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: User Experience Design - Web / Utility
Nature Valley Trail View 2.0
Agency: McCann-Erickson / New York
Client: General Mills Category: Websites / Food & Drinks
Adobe Ideas
Agency: Adobe Ideas Team / San Jose
Client: Adobe Category: Mobile Applications/Sites / Services/Utilities
PERFECT PACE
Agency: BORGHI/LOWE / Sao Paulo
Client: ASICS Category: Mobile Applications/Sites / Services/Utilities
The GPS Tune-Up Bike
Agency: Colle+McVoy / Minneapolis
Client: Pedal Minnesota Category: Mobile Applications/Sites / Services/Utilities
The Pritzker Group iPad Wall & Handheld App
Agency: Hartford Design / Chicago
Client: The Pritzker Group Category: Mobile Applications/Sites / Services/Utilities
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Mobile Applications/Sites / Services/Utilities
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Mobile Applications/Sites / Services/Utilities
Citi Bike App
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Mobile Applications/Sites / Services/Utilities
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub Category: Mobile Applications/Sites / Social Networks/Community
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Social Networks/Community
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Mobile Applications/Sites / Social Networks/Community
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Mobile Applications/Sites / Social Networks/Community
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Environmental/Experiential - Single
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Tables You Need To Hear
Agency: Ogilvy & Mather / London
Client: Philips Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 3
Category:
Online Films & Video / Long Form - Single
Annual ID:
141030N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + Toshiba
Title:
The Power Inside - Episode 4
Category:
Online Films & Video / Long Form - Single
Annual ID:
141031N
Award:
2014 Interactive Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The "Born Friends" Family Portrait
Category:
Online Films & Video / Long Form - Single
Annual ID:
141032N
Award:
2014 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Newport Beach Film Festival
Title:
Mandible
Category:
Online Films & Video / Long Form - Single
Annual ID:
141097N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Pepsi
Title:
Test Drive
Category:
Online Films & Video / Long Form - Single
Annual ID:
141166N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
HAMBURGUESAS EL CORRAL
Title:
MISION ESPACIAL
Category:
Online Films & Video / Long Form - Single
Annual ID:
141285N
Award:
2014 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Audi of America
Title:
AudiUSA.com
Category:
User Experience Design - Web / Design Craft
Annual ID:
140053N
Award:
2014 Interactive Merit Award
Agency:
Code and Theory / New York
Client:
Nautilus
Title:
Nautilus
Category:
User Experience Design - Web / Design Craft
Annual ID:
140224N
Award:
2014 Interactive Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Royal Australian Air Force
Title:
Fighter Pilot - Behind The Visor
Category:
User Experience Design - Web / Design Craft
Annual ID:
140453N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
User Experience Design - Web / Design Craft
Annual ID:
140578N
Award:
2014 Interactive Merit Award
Agency:
Soap Creative / Los Angeles
Client:
20th Century Fox Home Entertainment
Title:
Pi's Epic Journey
Category:
User Experience Design - Web / Design Craft
Annual ID:
141148N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free the Forced!
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140199N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
Donate-A-Tone
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140289N
Award:
2014 Interactive Merit Award
Agency:
Grey Group / Singapore
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140482N
Award:
2014 Interactive Merit Award
Agency:
JWT / Beijing
Client:
BAOBEIHUIJIA.COM
Title:
Missing Children
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140608N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
Australian Bureau of Statistics
Title:
Run That Town
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140667N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140796N
Award:
2014 Interactive Merit Award
Agency:
Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
SAVING YOUR FUTURE
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
141310N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pause Home Entertainment Stores
Title:
Stockholm House Equalizer
Category:
Websites / Durable Goods
Annual ID:
140047N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Websites / Durable Goods
Annual ID:
140574N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
Use of Technology / Augmented Experience
Annual ID:
140520N
Award:
2014 Interactive Merit Award
Agency:
Resource / Columbus
Client:
Sherwin-Williams
Title:
ColorSnap Glass™
Category:
Use of Technology / Augmented Experience
Annual ID:
141085N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / Stockholm
Client:
B-Reel
Title:
Star Canvas
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140094N
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140032N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140212N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Groupe Media TFO
Title:
The Living Piano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140762N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi / New York
Client:
Heritage of Pride
Title:
#virtualpride
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140765N
Award:
2014 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Target Grocery
Title:
Tweet-to-Runway Live Event
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
140826N
Award:
2014 Interactive Merit Award
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways to Die
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140789N
Award:
2014 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Arlanda Aiport
Title:
The Local's Guide
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Annual ID:
140048N
Award:
2014 Interactive Merit Award
Agency:
CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client:
Google Brasil/ Google +
Title:
Color + City
Category:
User Experience Design - Web / Utility
Annual ID:
140265N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
User Experience Design - Web / Utility
Annual ID:
140383N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Nature Valley Trail View 2.0
Category:
Websites / Food & Drinks
Annual ID:
140792N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / Paris
Client:
Perrier
Title:
Secret Place
Category:
Websites / Food & Drinks
Annual ID:
140991N
Award:
2014 Interactive Merit Award
Agency:
R/GA / New York
Client:
McCormick
Title:
McCormick FlavorPrint
Category:
Websites / Food & Drinks
Annual ID:
141070N
Award:
2014 Interactive Merit Award
Agency:
Y&R / Sao Paulo
Client:
Grupo Petropolis - TNT
Title:
Punchface
Category:
Websites / Food & Drinks
Annual ID:
141303N
Award:
2014 Interactive Merit Award
Agency:
Adobe Ideas Team / San Jose
Client:
Adobe
Title:
Adobe Ideas
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140045N
Award:
2014 Interactive Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
ASICS
Title:
PERFECT PACE
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140185N
Award:
2014 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Pedal Minnesota
Title:
The GPS Tune-Up Bike
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140233N
Award:
2014 Interactive Merit Award
Agency:
Hartford Design / Chicago
Client:
The Pritzker Group
Title:
The Pritzker Group iPad Wall & Handheld App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140529N
Award:
2014 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140751N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140971N
Award:
2014 Interactive Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike App
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
141054N
Award:
2014 Interactive Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
MySmartEye
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140290N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140500N
Award:
2014 Interactive Merit Award
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
140854N
Award:
2014 Interactive Merit Award
Agency:
RBK Communication / Stockholm
Client:
Civil Rights Defenders
Title:
NATALIA PROJECT
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
141075N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140018N
Award:
2014 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140541N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Tables You Need To Hear
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Annual ID:
140888N