The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Craft / Typography - Single or Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Craft / Typography - Single or Series
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya
Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Craft / Typography - Single or Series
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas
Agency: LG2 / Montreal + lg2fabrique / Montreal
Client: lg2 Category: Websites / Branded Games
Chrome Experiment: Ramakien
Agency: Ogilvy & Mather / Singapore
Client: Google Category: Websites / Branded Games
Halation
Agency: AD&D / Tokyo
Client: Toppan Printing Category: Collateral Design / Posters - Series
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Series
Kigo Kitchen Poster Series
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Posters - Series
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association Category: Collateral Design / Posters - Series
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI Category: Collateral Design / Posters - Series
Neenah in San Francisco
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Duracell Positive & Negative
Agency: Grey India / Mumbai
Client: Duracell Category: Collateral Design / Posters - Series
White Shadow
Agency: Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
SGHR New Design Preview
Agency: iyamadesign inc. / Tokyo
Client: Sugahara Glassworks Inc. Category: Collateral Design / Posters - Series
2013-2014 Campaign for the Segal Center
Agency: lg2boutique / Montreal
Client: Segal Center Category: Collateral Design / Posters - Series
Jiyu Kitchen
Agency: Nippon Design Center / Tokyo
Client: Matsuoka Seisakusho Category: Collateral Design / Posters - Series
Unice
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Collateral Design / Posters - Series
Wee Society Poster Series
Agency: Office / San Francisco
Client: Wee Society Category: Collateral Design / Posters - Series
Getting Ahead
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Collateral Design / Posters - Series
H'or cafe Poster
Agency: SHISEIDO / Tokyo
Client: H'or cafe Category: Collateral Design / Posters - Series
Wild Postings
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Posters - Series
LOADING
Agency: Y&R Colombia / Bogota
Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: User Experience Design - Mobile / Design Craft
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Mobile / Design Craft
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
NuPulse "The Wait is Finally Over."
Agency: Bailey Lauerman / Omaha
Client: Cargill Category: Trade / Full Page or Spread - Single
Pilot Camo Pen
Agency: BRIGHT RED\TBWA / Tallahassee
Client: Pilot Pen Category: Trade / Full Page or Spread - Single
Costa Rx Eye Chart
Agency: McGarrah Jessee / Austin
Client: Costa Sunglasses Category: Trade / Full Page or Spread - Single
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks
Agency: BBDO / Toronto
Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Agency: McCann Worldgroup / Singapore
Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Direct Marketing / Flat Mailing
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Brand Transformation / Single
A Better Island Vacation
Agency: Ogilvy / New York
Client: British Airways and VisitBritain Category: Brand Transformation / Single
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Craft / Typography - Single or Series
Annual ID:
140871D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography - Single or Series
Annual ID:
140959D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Sendenkaigi Co.
Title:
Tsuzuki's Golden Eraser for bad copywriters
Category:
Craft / Typography - Single or Series
Annual ID:
141021D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Craft / Typography - Single or Series
Annual ID:
141155D
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Annual ID:
140157N
Award:
2014 Interactive Merit Award
Agency:
Cossette / Montreal
Client:
Royal Canadian Mint
Title:
Heart of the Arctic
Category:
Websites / Branded Games
Annual ID:
140244N
Award:
2014 Interactive Merit Award
Agency:
LG2 / Montreal + lg2fabrique / Montreal
Client:
lg2
Title:
The 12 cans of Christmas
Category:
Websites / Branded Games
Annual ID:
140739N
Award:
2014 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Google
Title:
Cube Slam
Category:
Websites / Branded Games
Annual ID:
140874N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Google
Title:
Chrome Experiment: Ramakien
Category:
Websites / Branded Games
Annual ID:
140910N
Award:
2014 Interactive Merit Award
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
Websites / Branded Games
Annual ID:
141020N
Award:
2014 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Toppan Printing
Title:
Halation
Category:
Collateral Design / Posters - Series
Annual ID:
140039D
Award:
2014 Design Merit Award
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Series
Annual ID:
140161D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140262D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Annual ID:
140336D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Annual ID:
140337D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in San Francisco
Category:
Collateral Design / Posters - Series
Annual ID:
140339D
Award:
2014 Design Merit Award
Agency:
Grey India / Mumbai
Client:
Duracell
Title:
Duracell Positive & Negative
Category:
Collateral Design / Posters - Series
Annual ID:
140493D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client:
dmg::events Japan
Title:
White Shadow
Category:
Collateral Design / Posters - Series
Annual ID:
140521D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Sugahara Glassworks Inc.
Title:
SGHR New Design Preview
Category:
Collateral Design / Posters - Series
Annual ID:
140587D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Segal Center
Title:
2013-2014 Campaign for the Segal Center
Category:
Collateral Design / Posters - Series
Annual ID:
140742D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Matsuoka Seisakusho
Title:
Jiyu Kitchen
Category:
Collateral Design / Posters - Series
Annual ID:
140866D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
Unice
Category:
Collateral Design / Posters - Series
Annual ID:
140867D
Award:
2014 Design Merit Award
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee Society Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140876D
Award:
2014 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Annual ID:
140922D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Collateral Design / Posters - Series
Annual ID:
140958D
Award:
2014 Design Merit Award
Agency:
SHISEIDO / Tokyo
Client:
H'or cafe
Title:
H'or cafe Poster
Category:
Collateral Design / Posters - Series
Annual ID:
141134D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Annual ID:
141205D
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
GOODYEAR
Title:
LOADING
Category:
Banners & Interactive Advertising / Page Take-Over Banners
Annual ID:
141284N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140519N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140579N
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
140205A
Award:
2014 Advertising Merit Award
Agency:
Walton Isaacson / Culver City
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
141244A
Award:
2014 Advertising Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Cargill
Title:
NuPulse "The Wait is Finally Over."
Category:
Trade / Full Page or Spread - Single
Annual ID:
140095A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Annual ID:
140114A
Award:
2014 Advertising Merit Award
Agency:
BRIGHT RED\TBWA / Tallahassee
Client:
Pilot Pen
Title:
Pilot Camo Pen
Category:
Trade / Full Page or Spread - Single
Annual ID:
140192A
Award:
2014 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Costa Sunglasses
Title:
Costa Rx Eye Chart
Category:
Trade / Full Page or Spread - Single
Annual ID:
140800A
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140129A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140133A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140191A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Origami
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140786A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup / Singapore
Client:
L'Oreal
Title:
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140799A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140880A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Annual ID:
140400A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Annual ID:
141291A
Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A
Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Annual ID:
140127N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways and VisitBritain
Title:
A Better Island Vacation
Category:
Brand Transformation / Single
Annual ID:
140972N
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140146A