The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Ichihara Lakeside Museum [Water Mark]
Agency: Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client: Ichihara City Category: Spatial Design / Outdoor Spaces
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Package Design / Product Line
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Collateral Design
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service / Collateral Design
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Public Service / Collateral Design
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Public Service / Collateral Design
Horse stamps
Agency: Paprika / Montreal
Client: Postes Canada Category: Public Service / Collateral Design
Koi Fish Feed Invite
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Ayala Land Inc. Category: Public Service / Collateral Design
Meeting of the Minds
Agency: Whybin \ TBWA \ Digital Arts Network / Auckland
Client: Minds for Minds Category: Public Service / Collateral Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Cover Design
Movable Type
Agency: hanqingtang design / Nanjing
Client: Jiang Su Education Press Category: Publication Design / Book Cover Design
Ceviche - Peruvian Kitchen
Agency: Here Design / London
Client: Weidenfeld & Nicolson Category: Publication Design / Book Cover Design
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
There's more out there
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
4 Year Old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Video / Non-Broadcast
BIAAG - DAUGHTER
Agency: Lowe China / Shanghai
Client: Plan International Category: Public Service / Political - Video / Non-Broadcast
116000
Agency: Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client: The Irish Society for the Prevention of Cruelty to Children Category: Public Service / Political - Video / Non-Broadcast
THE BRIGHTEST ONLINE AD
Agency: Publicis Germany / Munich / Frankfurt
Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140208A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140334A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140378A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140539A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140664A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140823A
Award:
2014 Advertising Merit Award
Agency:
VITRO / San Diego
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141236A
Award:
2014 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Takeo
Title:
NT sfu:l
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140013D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Textile Museum of Canada
Title:
Marimekko, With Love
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140234D
Award:
2014 Design Merit Award
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140387D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140508D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140509D
Award:
2014 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk Fine Papers
Title:
Mohawk Culture of Craft
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140560D
Award:
2014 Design Merit Award
Agency:
Its a Go Communications / Johannesburg
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140585D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TheTinTinCanCompany
Title:
TinTin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140729D
Award:
2014 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
141189A
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum [Water Mark]
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140872D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paints (Boysen) Philippines
Title:
Tree Lungs
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141182D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141207D
Award:
2014 Design Merit Award
Agency:
JWT / Jakarta
Client:
Leuch'tech
Title:
LIGHTEN UP
Category:
Package Design / Product Line
Annual ID:
140616D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Package Design / Product Line
Annual ID:
140637D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Blue Goose
Title:
Package Design
Category:
Package Design / Product Line
Annual ID:
141141D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Annual ID:
140315D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library
Category:
Public Service / Collateral Design
Annual ID:
140403D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Collateral Design
Annual ID:
140526D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Collateral Design
Annual ID:
140572D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service / Collateral Design
Annual ID:
140636D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Public Service / Collateral Design
Annual ID:
140869D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Collateral Design
Annual ID:
140920D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Postes Canada
Title:
Horse stamps
Category:
Public Service / Collateral Design
Annual ID:
141014D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Ayala Land Inc.
Title:
Koi Fish Feed Invite
Category:
Public Service / Collateral Design
Annual ID:
141181D
Award:
2014 Design Merit Award
Agency:
Whybin \ TBWA \ Digital Arts Network / Auckland
Client:
Minds for Minds
Title:
Meeting of the Minds
Category:
Public Service / Collateral Design
Annual ID:
141248D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Cover Design
Annual ID:
140406D
Award:
2014 Design Merit Award
Agency:
hanqingtang design / Nanjing
Client:
Jiang Su Education Press
Title:
Movable Type
Category:
Publication Design / Book Cover Design
Annual ID:
140522D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Weidenfeld & Nicolson
Title:
Ceviche - Peruvian Kitchen
Category:
Publication Design / Book Cover Design
Annual ID:
140545D
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Annual ID:
140115A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Annual ID:
140753A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Annual ID:
140890A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Collateral / Posters - Campaign
Annual ID:
141288A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year Old Bucket List
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140279A
Award:
2014 Advertising Merit Award
Agency:
Lowe China / Shanghai
Client:
Plan International
Title:
BIAAG - DAUGHTER
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140758A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client:
The Irish Society for the Prevention of Cruelty to Children
Title:
116000
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140877A
Award:
2014 Interactive Merit Award
Agency:
Publicis Germany / Munich / Frankfurt
Client:
Lupine Lighting System/ BIKE digital
Title:
THE BRIGHTEST ONLINE AD
Category:
Banners & Interactive Advertising / Interactive Banners
Annual ID:
141048N
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Life Cuts
Category:
Non-Broadcast / Online
Annual ID:
140071A