The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Newspaper / Full Page or Spread - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: N
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
Letters: R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Single
Car
Agency: Ogilvy and Mather / Chicago
Client: Kimberly Clark Category: Newspaper / Full Page or Spread - Single
Renault rear-view mirror Offroad
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse Category: Newspaper / Full Page or Spread - Single
Fear Made Fun - Snake
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Single
THE LIGHTEST AD EVER
Agency: Talent / Sao Paulo
Client: Alpargatas Category: Newspaper / Full Page or Spread - Single
The Most Powerful Arm
Agency: Finch / Sydney
Client: Save Our Sons Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: Intellectual Property & Products / Software, Services, Programs & Platforms
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Websites / Footwear, Clothing and Accessories
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Brooklyn Film Festival
Agency: TBWA\Chiat\Day / New York
Client: Brooklyn Film Festival Category: Integrated Branding / Integrated Branding Campaign - 360
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts Category: Websites / Corporate Website
SHARE OPENING
Agency: FRIENDS AGENCY MOSCOW / Moscow
Client: Pompeya Category: Websites / Corporate Website
TOKYO CITY SYMPHONY
Agency: SIX / Tokyo + Bascule / Tokyo
Client: Mori Building Co. Category: Websites / Corporate Website
Brand Experience Site
Agency: Wieden+Kennedy / Portland
Client: Sony Category: Websites / Corporate Website
Bar Soap Campaign
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
Axe Apollo Space Academy
Agency: BBH / London
Client: Unilever Category: Integrated Branding / Consumer Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
80's Integrated Case Study
Agency: GSD&M / Austin
Client: RadioShack Category: Integrated Branding / Consumer Campaign
Honor This
Agency: Leo Burnett / Chicago
Client: Sprint Category: Integrated Branding / Consumer Campaign
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Integrated Branding / Consumer Campaign
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Consumer Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Integrated Branding / Consumer Campaign
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140241A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Moon
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140419A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Soccer
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140639A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140714A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: N
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140715A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: R
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140716A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140782A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Kimberly Clark
Title:
Car
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140921A
Award:
2014 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse
Title:
Renault rear-view mirror Offroad
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141044A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Snake
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141089A
Award:
2014 Advertising Merit Award
Agency:
Talent / Sao Paulo
Client:
Alpargatas
Title:
THE LIGHTEST AD EVER
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
141157A
Award:
2014 Intellectual Property Merit Award
Agency:
Finch / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
140425P
Award:
2014 Intellectual Property Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
Squarespace Logo
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141151P
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140064A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140065A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140276A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140284A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140420A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140479A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140717A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140783A
Award:
2014 Advertising Merit Award
Agency:
McCann Spain / Madrid
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140797A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141039A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Brussels
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141043A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141090A
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141144N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140021N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140084N
Award:
2014 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
Mondelez Internatioal
Title:
Milka last square
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140194N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140381N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Got Sleep?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140457N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140476N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140699N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141146N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Brooklyn Film Festival
Title:
Brooklyn Film Festival
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141163N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google Advertising Arts
Title:
Art, Copy & Code Website (Phase 2)
Category:
Websites / Corporate Website
Annual ID:
140015N
Award:
2014 Interactive Merit Award
Agency:
FRIENDS AGENCY MOSCOW / Moscow
Client:
Pompeya
Title:
SHARE OPENING
Category:
Websites / Corporate Website
Annual ID:
140447N
Award:
2014 Interactive Merit Award
Agency:
SIX / Tokyo + Bascule / Tokyo
Client:
Mori Building Co.
Title:
TOKYO CITY SYMPHONY
Category:
Websites / Corporate Website
Annual ID:
141142N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Sony
Title:
Brand Experience Site
Category:
Websites / Corporate Website
Annual ID:
141274N
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bar Soap Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
141273A
Award:
2014 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Annual ID:
140395E
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Axe Apollo Space Academy
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140147A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140209A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
80's Integrated Case Study
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140504A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Sprint
Title:
Honor This
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140649A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Integrated Branding / Consumer Campaign
Annual ID:
140665A
Award:
2014 Advertising Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Consumer Campaign
Annual ID:
141143A
Award:
2014 Advertising Merit Award
Agency:
TBWA / London
Client:
Adidas
Title:
D Rose Jumpstore
Category:
Integrated Branding / Consumer Campaign
Annual ID:
141191A