The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Booklets and Brochures
Moormann Single Pieces
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann GmbH Category: Collateral Design / Booklets and Brochures
Maison Gerard- Zigor
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Booklets and Brochures
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Collateral Design / Booklets and Brochures
Oreo Wonderfilled Book
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Booklets and Brochures
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Design for the Greater Good / Designer Initiated
:{to:) CleftToSmile
Agency: Ogilvy & Mather India / Mumbai
Client: Operation Smile India Category: Design for the Greater Good / Designer Initiated
Free Arts NYC Brand Identity
Agency: Red Peak / New York
Client: Free Arts NYC Category: Design for the Greater Good / Designer Initiated
My Heart Fly
Agency: day day up design consultants / Zhongshan
Client: China Architecture & Building Press Category: Publication Design / Book Layout Design
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Publication Design / Book Layout Design
My biggest mistake
Agency: Grabarz & Partner / Hamburg
Client: Wieners + Wieners Category: Publication Design / Book Layout Design
Letters Of Note
Agency: Here Design / London
Client: Unbound Books Category: Publication Design / Book Layout Design
Beautiful Economics. The Economics of Creativity.
Agency: John Foster/Howard Collinge / New York City
Client: Beautiful Economics Category: Publication Design / Book Layout Design
The Modern Frontiier
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
501 Interpretations
Agency: Levi Strauss & Co. / San Francisco
Client: Levi Strauss & Co. Category: Publication Design / Book Layout Design
TILE
Agency: Tomoko Yamashita / Tokyo
Client: Kinyosha Creative Works Inc. Category: Publication Design / Book Layout Design
The Lover
Agency: BEING / Boulogne billancourt
Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners
Agency: CHI&Partners NY / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing
Agency: Traktor Werbeagentur / Vienna
Client: Samsung Category: Consumer Television / Under $80K Budget - Single
THE JOB
Agency: Abbott Mead Vickers BBDO / London
Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
The Parting Glass
Agency: OppermanWeiss / New York
Client: Tullamore Dew Category: Video Craft / Scriptwriting
Profiles
Agency: Arnold Worldwide / Boston
Client: truth Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Public Service Integrated Branding / Public Service Integrated Campaign
Aid Couture
Agency: Leo Burnett Manila / Makati
Client: Procter & Gamble Category: Public Service Integrated Branding / Public Service Integrated Campaign
Bud Light - Whatever Happens Stunt
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light Category: Experiential / Events
The Smart Phone Line
Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
Luna Corona
Agency: Cramer Krasselt / Chicago
Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store
Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago
Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Experiential Advertising / Installations
NOW NOTHING WILL STOP THE MUSIC
Agency: BEING / Boulogne billancourt
Client: Deezer Category: Broadcast and Moving Image / Broadcast Design - Single or Series
RDIO 'New Music Weekly'
Agency: Blacklist / New York
Client: RDIO Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MY MTV
Agency: Consulado / Sao Paulo + Consulado / Sao Paulo
Client: MTV Category: Broadcast and Moving Image / Broadcast Design - Single or Series
The Art of Noise
Agency: M&C Saatchi / Sydney
Client: Noise International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Super ultra daydreams
Agency: Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
IBM Watson at Work
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Unite All Originals So Me + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Broadcast Design - Single or Series
NEGOTO "synchromanica"
Agency: Sony Music Communications Inc. / Tokyo
Client: Ki/oon Music Inc. Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV LIVE HD CHANNEL IDENTS
Agency: Viacom International Media Networks / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Be Curious
Agency: WONGDOODY / Seattle + World Famous / Seattle
Client: Seattle International Film Festival Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps Category: Craft / Photography
A SHORT HISTORY OF THE HIGHRISE
Agency: National Film Board of Canada / Montreal + New York Times / New York
Client: Tammy Peddle Category: Craft / Photography
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140510D
Award:
2014 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann GmbH
Title:
Moormann Single Pieces
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140589D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard- Zigor
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140836D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141023D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Oreo Wonderfilled Book
Category:
Collateral Design / Booklets and Brochures
Annual ID:
141206D
Award:
2014 Design Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140749D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Mumbai
Client:
Operation Smile India
Title:
:{to:) CleftToSmile
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
140906D
Award:
2014 Design Merit Award
Agency:
Red Peak / New York
Client:
Free Arts NYC
Title:
Free Arts NYC Brand Identity
Category:
Design for the Greater Good / Designer Initiated
Annual ID:
141082D
Award:
2014 Design Merit Award
Agency:
day day up design consultants / Zhongshan
Client:
China Architecture & Building Press
Title:
My Heart Fly
Category:
Publication Design / Book Layout Design
Annual ID:
140267D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Publication Design / Book Layout Design
Annual ID:
140407D
Award:
2014 Design Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Wieners + Wieners
Title:
My biggest mistake
Category:
Publication Design / Book Layout Design
Annual ID:
140468D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Unbound Books
Title:
Letters Of Note
Category:
Publication Design / Book Layout Design
Annual ID:
140546D
Award:
2014 Design Merit Award
Agency:
John Foster/Howard Collinge / New York City
Client:
Beautiful Economics
Title:
Beautiful Economics. The Economics of Creativity.
Category:
Publication Design / Book Layout Design
Annual ID:
140594D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
The Modern Frontiier
Category:
Publication Design / Book Layout Design
Annual ID:
140733D
Award:
2014 Design Merit Award
Agency:
Levi Strauss & Co. / San Francisco
Client:
Levi Strauss & Co.
Title:
501 Interpretations
Category:
Publication Design / Book Layout Design
Annual ID:
140734D
Award:
2014 Design Merit Award
Agency:
Tomoko Yamashita / Tokyo
Client:
Kinyosha Creative Works Inc.
Title:
TILE
Category:
Publication Design / Book Layout Design
Annual ID:
141220D
Award:
2014 Advertising Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Come4
Title:
The Lover
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140162A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Clam Kings
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140203A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners NY / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG-Meet the Tanners
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
140204A
Award:
2014 Advertising Merit Award
Agency:
Traktor Werbeagentur / Vienna
Client:
Samsung
Title:
Vibration Free Washing
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
141221A
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The London Metropolitan Police
Title:
THE JOB
Category:
Video Craft / Scriptwriting
Annual ID:
140026A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Expert Opinion
Category:
Video Craft / Scriptwriting
Annual ID:
140222A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Expedia
Title:
Bulgaria
Category:
Video Craft / Scriptwriting
Annual ID:
140887A
Award:
2014 Advertising Merit Award
Agency:
OppermanWeiss / New York
Client:
Tullamore Dew
Title:
The Parting Glass
Category:
Video Craft / Scriptwriting
Annual ID:
141008A
Award:
2014 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
Profiles
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140081A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140531A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Manila / Makati
Client:
Procter & Gamble
Title:
Aid Couture
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140698A
Award:
2014 Branded Entertainment Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential / Events
Annual ID:
140148E
Award:
2014 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Whatever Happens Stunt
Category:
Experiential / Events
Annual ID:
140394E
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland
Client:
Samsung New Zealand
Title:
The Smart Phone Line
Category:
Outdoor / Digital / Electronic
Annual ID:
140232A
Award:
2014 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Annual ID:
140249A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Beldent
Title:
Almost Identical
Category:
Experiential Advertising / Installations
Annual ID:
140319A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Experiential Advertising / Installations
Annual ID:
140566A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Chicago + Arc Worldwide / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Experiential Advertising / Installations
Annual ID:
140648A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Experiential Advertising / Installations
Annual ID:
140672A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Experiential Advertising / Installations
Annual ID:
140915A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Experiential Advertising / Installations
Annual ID:
140985A
Award:
2014 Design Merit Award
Agency:
BEING / Boulogne billancourt
Client:
Deezer
Title:
NOW NOTHING WILL STOP THE MUSIC
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140163D
Award:
2014 Design Merit Award
Agency:
Blacklist / New York
Client:
RDIO
Title:
RDIO 'New Music Weekly'
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140172D
Award:
2014 Design Merit Award
Agency:
Consulado / Sao Paulo + Consulado / Sao Paulo
Client:
MTV
Title:
MY MTV
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140236D
Award:
2014 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140764D
Award:
2014 Design Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + TYO PRODUCTIONS1 / Tokyo
Client:
Honda
Title:
Super ultra daydreams
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140828D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Watson at Work
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
140960D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals So Me + A-Trak
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141136D
Award:
2014 Design Merit Award
Agency:
Sony Music Communications Inc. / Tokyo
Client:
Ki/oon Music Inc.
Title:
NEGOTO "synchromanica"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141149D
Award:
2014 Design Merit Award
Agency:
Viacom International Media Networks / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV LIVE HD CHANNEL IDENTS
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141232D
Award:
2014 Design Merit Award
Agency:
WONGDOODY / Seattle + World Famous / Seattle
Client:
Seattle International Film Festival
Title:
Be Curious
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
141279D
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Google Street View Treks
Category:
Craft / Photography
Annual ID:
140093N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + New York Times / New York
Client:
Tammy Peddle
Title:
A SHORT HISTORY OF THE HIGHRISE
Category:
Craft / Photography
Annual ID:
140857N
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A