The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Non-Broadcast / Online
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
The Technician
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Non-Broadcast / Online
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Non-Broadcast / Online
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google Category: Websites / Public Service/Non-Profit
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That
Agency: Leo Burnett / Toronto
Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Spindling Spider
Agency: DDB FZ / Dubai
Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine Category: Radio Craft / Music and/or Sound Design
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Typewriter
Agency: TBWA Espana / Madrid
Client: MONDO SONORO Category: Radio Craft / Music and/or Sound Design
BE PART OF SOMETHING FAMOUS
Agency: Abbott Mead Vickers BBDO / London
Client: The Edrington Group / Famous Grouse Category: Spatial Design / Indoor Spaces
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Agency: Atelier Bruckner / Stuttgart
Client: BAYER Category: Spatial Design / Indoor Spaces
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Agency: Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Kigo Kitchen Environment
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Spatial Design / Indoor Spaces
Monarch Digital Installation
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan of Las Vegas Category: Spatial Design / Indoor Spaces
mt expo
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Indoor Spaces
Nanchang Insun International Cinema
Agency: One Plus Partnership / Hong Kong
Client: Hubei Insun Cinema Film Co. Category: Spatial Design / Indoor Spaces
Nike Tech Pack
Agency: SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client: Nike Category: Spatial Design / Indoor Spaces
Newspaper
Agency: AlmapBBDO / Sao Paulo
Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Elephants
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Non-Broadcast / Online
Annual ID:
140255A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140376A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140377A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Annual ID:
140414A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Technician
Category:
Non-Broadcast / Online
Annual ID:
140440A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Non-Broadcast / Online
Annual ID:
140984A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141028A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141029A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel
Title:
Look Inside: Jack Andraka
Category:
Non-Broadcast / Online
Annual ID:
141231A
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
12 Days of Giving
Category:
Websites / Public Service/Non-Profit
Annual ID:
140016N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Websites / Public Service/Non-Profit
Annual ID:
140082N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby Silverstein & Partners
Title:
Bribe the Senate
Category:
Websites / Public Service/Non-Profit
Annual ID:
140456N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Enfant-Retour Quebec (Missing Children's Network)
Title:
Missing Kids Stamps
Category:
Websites / Public Service/Non-Profit
Annual ID:
140760N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
The Heart and Stroke Foundation of Canada
Title:
MakeHealthLast.ca
Category:
Websites / Public Service/Non-Profit
Annual ID:
140761N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Websites / Public Service/Non-Profit
Annual ID:
140793N
Award:
2014 Interactive Merit Award
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Websites / Public Service/Non-Profit
Annual ID:
141081N
Award:
2014 Interactive Merit Award
Agency:
Sancho BBDO / Bogota
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Annual ID:
141123N
Award:
2014 Interactive Merit Award
Agency:
Super Top Secret / Salt Lake City
Client:
University of Oregon
Title:
University of Oregon Recruitment Site
Category:
Websites / Public Service/Non-Profit
Annual ID:
141156N
Award:
2014 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Tool / Santa Monica
Client:
John F. Kennedy Presidential Library
Title:
An Idea Lives On
Category:
Websites / Public Service/Non-Profit
Annual ID:
141210N
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140069A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140070A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Baby&Me
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140169A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140412A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140423A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140466A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
There's a Page for That
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140727A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Eco Friendly Billboards
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141114A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141122A
Award:
2014 Advertising Merit Award
Agency:
DDB FZ / Dubai
Client:
Al Ghandi Electronics - Whirlpool T50 Washing Machine
Title:
Spindling Spider
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140304A
Award:
2014 Advertising Merit Award
Agency:
FCB South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140357A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140816A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140817A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140818A
Award:
2014 Advertising Merit Award
Agency:
TBWA Espana / Madrid
Client:
MONDO SONORO
Title:
Typewriter
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
141167A
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Edrington Group / Famous Grouse
Title:
BE PART OF SOMETHING FAMOUS
Category:
Spatial Design / Indoor Spaces
Annual ID:
140030D
Award:
2014 Design Merit Award
Agency:
Atelier Bruckner / Stuttgart
Client:
BAYER
Title:
Vertical Wilderness. Haus der Berge, Berchtesgaden National Park
Category:
Spatial Design / Indoor Spaces
Annual ID:
140086D
Award:
2014 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main + Kauffmann Theilig & Partner Freie Architekten BDA / Ostfildern + TLD Planungsgruppe / Wendlingen
Client:
Daimler AG
Title:
Fascination Mercedes â?? Mercedes-Benz at the IAA 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140087D
Award:
2014 Design Merit Award
Agency:
Cossette / Montreal
Client:
Infopresse
Title:
OFF 2013
Category:
Spatial Design / Indoor Spaces
Annual ID:
140243D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Environment
Category:
Spatial Design / Indoor Spaces
Annual ID:
140264D
Award:
2014 Design Merit Award
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan of Las Vegas
Title:
Monarch Digital Installation
Category:
Spatial Design / Indoor Spaces
Annual ID:
140349D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt expo
Category:
Spatial Design / Indoor Spaces
Annual ID:
140588D
Award:
2014 Design Merit Award
Agency:
One Plus Partnership / Hong Kong
Client:
Hubei Insun Cinema Film Co.
Title:
Nanchang Insun International Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
141006D
Award:
2014 Design Merit Award
Agency:
SET / Portland + WeShoulDoItAll (WSDIA) / New York
Client:
Nike
Title:
Nike Tech Pack
Category:
Spatial Design / Indoor Spaces
Annual ID:
141131D
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140057A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140058A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140059A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140060A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140061A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140062A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140113A