The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
CIR Brand Identity - Title Sequence
Agency: Goodby Silverstein & Partners / San Francisco
Client: Center for Investigative Reporting Category: Broadcast and Moving Image / Title Sequences
The Internship End Credits
Agency: Google Creative Lab / New York
Client: Twentieth Century Fox Category: Broadcast and Moving Image / Title Sequences
The Tomorrow Project
Agency: CHI & Partners / London
Client: The Prince's Trust Category: Experiential / Installations
SADDLE BLOSSOMS
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: COGOO Clean City Organization Category: Experiential / Installations
YCAM 10th Anniversary
Agency: 10 inc. / Tokyo
Client: Yamaguchi Center for Art and Media Category: Public Service / Brand Identity - Campaign
AMPAS BRANDING
Agency: 180LA / Santa Monica
Client: The Academy of Motion Picture Arts and Sciences Category: Public Service / Brand Identity - Campaign
Art With Heart
Agency: Concrete Design Communications / Toronto
Client: Casey House Category: Public Service / Brand Identity - Campaign
Pinacoteca's art library (Visual ID)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Brand Identity - Campaign
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Campaign
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Craft / Copywriting
minicar light stream.
Agency: ADK / Tokyo
Client: Fuji Heavy Industries Category: Broadcast and Moving Image / Short Films and Videos
It Was A Journey
Agency: Design Army / Washington, DC
Client: Karla Colletto Category: Broadcast and Moving Image / Short Films and Videos
Adobe Creative Series 'The Vein / Magma'
Agency: Dvein / Barcelona, Spain + Blacklist / New York
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
I Am the New Creative
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Broadcast and Moving Image / Short Films and Videos
The First Taste
Agency: Saatchi & Saatchi / Sydney
Client: TEDx Sydney Category: Broadcast and Moving Image / Short Films and Videos
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Rescue
Agency: adam&eveDDB / London
Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre
Agency: BMB / London
Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer Television / Over 60 second - Single
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter Category: Consumer Television / Over 60 second - Single
Mistake
Agency: Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client: Far East Tone Category: Consumer Television / Over 60 second - Single
Giving
Agency: Ogilvy & Mather Thailand / Bangkok
Client: TrueMove H Category: Consumer Television / Over 60 second - Single
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Agency: R/GA / Los Angeles
Client: Beats by Dr. Dre Category: Consumer Television / Over 60 second - Single
Body and Soul
Agency: The Richards Group / Dallas
Client: Chrysler SRT Category: Consumer Television / Over 60 second - Single
Possibilities
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 second - Single
Ex
Agency: Young & Rubicam Argentina / Buenos Aires
Client: Alto Palermo Shopping Center Category: Consumer Television / Over 60 second - Single
M.I.E.S.
Agency: Bascule / Tokyo
Client: Bascule Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Online Films & Video / Branded Microvideo
Longer Merry Christmas
Agency: JWT / San Juan
Client: Heineken Category: Music / Creative Use of Music Supporting A Brand
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Craft / Animation/Motion Graphics
Annual ID:
140575N
Award:
2014 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
Fathom Films
Title:
Defector
Category:
Craft / Animation/Motion Graphics
Annual ID:
140590N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Annual ID:
140766N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Craft / Animation/Motion Graphics
Annual ID:
140967N
Award:
2014 Interactive Merit Award
Agency:
UNIT9 / London + Google Chrome / Los Angeles
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Annual ID:
141229N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Annual ID:
140213N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Annual ID:
140696N
Award:
2014 Interactive Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Annual ID:
140827N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Spain / OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
The Monster
Category:
Online Films & Video / Interactive Video
Annual ID:
140997N
Award:
2014 Interactive Merit Award
Agency:
POWSTER / London
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Annual ID:
141036N
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Center for Investigative Reporting
Title:
CIR Brand Identity - Title Sequence
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140455D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Twentieth Century Fox
Title:
The Internship End Credits
Category:
Broadcast and Moving Image / Title Sequences
Annual ID:
140460D
Award:
2014 Branded Entertainment Merit Award
Agency:
CHI & Partners / London
Client:
The Prince's Trust
Title:
The Tomorrow Project
Category:
Experiential / Installations
Annual ID:
140202E
Award:
2014 Branded Entertainment Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential / Installations
Annual ID:
140540E
Award:
2014 Branded Entertainment Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Experiential / Installations
Annual ID:
140850E
Award:
2014 Branded Entertainment Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
COGOO Clean City Organization
Title:
SADDLE BLOSSOMS
Category:
Experiential / Installations
Annual ID:
141168E
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Yamaguchi Center for Art and Media
Title:
YCAM 10th Anniversary
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140004D
Award:
2014 Design Merit Award
Agency:
180LA / Santa Monica
Client:
The Academy of Motion Picture Arts and Sciences
Title:
AMPAS BRANDING
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140007D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Casey House
Title:
Art With Heart
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140235D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library (Visual ID)
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140404D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140650D
Award:
2014 Interactive Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Craft / Copywriting
Annual ID:
140102N
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Craft / Copywriting
Annual ID:
140282N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Craft / Copywriting
Annual ID:
140697N
Award:
2014 Interactive Merit Award
Agency:
Marmalade / Melbourne
Client:
beyondblue
Title:
I Am Anxiety
Category:
Craft / Copywriting
Annual ID:
140773N
Award:
2014 Design Merit Award
Agency:
ADK / Tokyo
Client:
Fuji Heavy Industries
Title:
minicar light stream.
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140044D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Karla Colletto
Title:
It Was A Journey
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140341D
Award:
2014 Design Merit Award
Agency:
Dvein / Barcelona, Spain + Blacklist / New York
Client:
Adobe
Title:
Adobe Creative Series 'The Vein / Magma'
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140388D
Award:
2014 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
I Am the New Creative
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140454D
Award:
2014 Design Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
TEDx Sydney
Title:
The First Taste
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
141115D
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Annual ID:
140299A
Award:
2014 Advertising Merit Award
Agency:
FCB / Cape Town
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
140359A
Award:
2014 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Marmite
Title:
Rescue
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140043A
Award:
2014 Advertising Merit Award
Agency:
BMB / London
Client:
TUI Travel UK & Ireland
Title:
Simon The Ogre
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140178A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Andes Beer
Title:
The Miraculous Hen
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140318A
Award:
2014 Advertising Merit Award
Agency:
Fahrenheit DDB / Lima
Client:
Promart Homecenter
Title:
Perfect daughter
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140408A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising Taiwan / Taipei + BOKU / Taipei
Client:
Far East Tone
Title:
Mistake
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140892A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
TrueMove H
Title:
Giving
Category:
Consumer Television / Over 60 second - Single
Annual ID:
140914A
Award:
2014 Advertising Merit Award
Agency:
R/GA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Beats by Dr. Dre - Hear What You Want with Colin Kaepernick
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141064A
Award:
2014 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
Chrysler SRT
Title:
Body and Soul
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141214A
Award:
2014 Advertising Merit Award
Agency:
MJZ / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike
Title:
Possibilities
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141256A
Award:
2014 Advertising Merit Award
Agency:
Young & Rubicam Argentina / Buenos Aires
Client:
Alto Palermo Shopping Center
Title:
Ex
Category:
Consumer Television / Over 60 second - Single
Annual ID:
141281A
Award:
2014 Intellectual Property Merit Award
Agency:
Bascule / Tokyo
Client:
Bascule
Title:
M.I.E.S.
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
140103P
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Online Films & Video / Branded Microvideo
Annual ID:
140124N
Award:
2014 Branded Entertainment Merit Award
Agency:
JWT / San Juan
Client:
Heineken
Title:
Longer Merry Christmas
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140619E