The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Music / Creative Use of Music Supporting A Brand
Voices Against Violence
Agency: McCann-Erickson / New York
Client: The Brady Campaign Category: Intellectual Property & Products / Digital Product
Purina Pro Plan P5 Dog Training App
Agency: Zeus Jones / Minneapolis
Client: Purina Pro Plan Category: Intellectual Property & Products / Digital Product
SAPEURS
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Cinema Advertising / Long Form - Over :90 - Single
Nike Parallel Journeys
Agency: JWT India / Bangalore
Client: Nike Category: Cinema Advertising / Long Form - Over :90 - Single
Midorino Dental Clinic
Agency: 10 inc. / Tokyo
Client: Midorino Dental Clinic Category: Brand Identity / Brand Identity - Campaign
New Zealand Opera
Agency: Alt Group / Auckland
Client: New Zealand Opera Category: Brand Identity / Brand Identity - Campaign
Hoi Bo
Agency: Blok Design / Toronto
Client: Hoi Bo Category: Brand Identity / Brand Identity - Campaign
Vuhl
Agency: Blok Design / Toronto
Client: Vuhl Category: Brand Identity / Brand Identity - Campaign
The Shirt Factory redesign
Agency: Bold / Stockholm
Client: The Shirt Factory Category: Brand Identity / Brand Identity - Campaign
24th Macao Arts Festival
Agency: ChiiiDesign / Macau
Client: Instituto Cultural do Governo da R.A.E de Macau Category: Brand Identity / Brand Identity - Campaign
Great Northern Hotel
Agency: Here Design / London
Client: Great Northern Hotel Category: Brand Identity / Brand Identity - Campaign
The New Way To Do
Agency: Interbrand / New York
Client: YP Category: Brand Identity / Brand Identity - Campaign
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Brand Identity / Brand Identity - Campaign
TRO Corporate Design
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: TRO Category: Brand Identity / Brand Identity - Campaign
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Brand Identity / Brand Identity - Campaign
A new identity for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Brand Identity - Campaign
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Agency: Linshaobin design / Shantou
Client: XINLIN TEAHOUSE Category: Brand Identity / Brand Identity - Campaign
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Brand Identity / Brand Identity - Campaign
Playful Chinese - Materials for Chinese Class
Agency: PEN. / Tokyo
Client: Chie's Chinese School Category: Brand Identity / Brand Identity - Campaign
Re brand Identity
Agency: Re / Sydney
Client: Re Identity Category: Brand Identity / Brand Identity - Campaign
Chartier createur d'harmonies
Agency: Sid Lee / Montreal
Client: Francois Chartier Category: Brand Identity / Brand Identity - Campaign
Avinor
Agency: Snohetta Design / Oslo / New York
Client: Avinor Category: Brand Identity / Brand Identity - Campaign
Provisions
Agency: The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client: Epic Distribution Category: Brand Identity / Brand Identity - Campaign
Hidden Dangers
Agency: guertlerbachmann / Hamburg
Client: KIA Motors Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Get closer
Agency: Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client: Panasonic Marketing Europe GmbH Category: Magazine / Full Page or Spread - Campaign
Stains Happen
Agency: Lapiz / Chicago
Client: P&G Category: Magazine / Full Page or Spread - Campaign
Nothing Comes Easy
Agency: Leo Burnett / Beirut
Client: Virgin Radio Category: Magazine / Full Page or Spread - Campaign
Trailers
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Upside Down
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Mini World
Agency: Ogilvy Germany
Client: Coca-Cola Category: Magazine / Full Page or Spread - Campaign
The Newspaper Effect
Agency: Ogilvy Germany
Client: ZMG (Newspaper Marketing Association) Category: Magazine / Full Page or Spread - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Right The Wrong
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Magazine / Full Page or Spread - Campaign
Impressionnism
Agency: Y&R Paris / Boulogne-Billancourt
Client: Keloptic Category: Magazine / Full Page or Spread - Campaign
Little Holes
Agency: Y&R Paris / Boulogne-Billancourt
Client: Smallable Category: Magazine / Full Page or Spread - Campaign
Durexperiment Fundawear
Agency: Havas Worldwide Australia / Sydney
Client: Reckitt Benckiser Australia Category: Intellectual Property & Products / Integrated Digital & Physical Products
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Intellectual Property & Products / Integrated Digital & Physical Products
NATALIA PROJECT
Agency: RBK Communication / Stockholm
Client: Civil Rights Defenders Category: Intellectual Property & Products / Integrated Digital & Physical Products
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Online Films & Video / Self-Promotion - Single
ExFEARiential
Agency: john st. / Toronto
Client: john st. Category: Online Films & Video / Self-Promotion - Single
The Wall
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Online Films & Video / Self-Promotion - Single
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Banners & Interactive Advertising / Other Interactive Media - Single
The Coca-Cola Remix Bottle
Agency: Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
Wearable Movie
Agency: Ogilvy / New York
Client: Coca-Cola Category: Banners & Interactive Advertising / Other Interactive Media - Single
US Open Live Shazam Experience
Agency: Ogilvy / New York
Client: IBM Category: Banners & Interactive Advertising / Other Interactive Media - Single
Thought Before Action
Agency: OgilvyOne Worldwide / Toronto
Client: Unilever Category: Banners & Interactive Advertising / Other Interactive Media - Single
SELF HEALING PAINT
Agency: TBWA\G1 / BOULOGNE BILLANCOURT
Client: Nissan Category: Banners & Interactive Advertising / Other Interactive Media - Single
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Award:
2014 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Music / Creative Use of Music Supporting A Brand
Annual ID:
140911E
Award:
2014 Intellectual Property Merit Award
Agency:
McCann-Erickson / New York
Client:
The Brady Campaign
Title:
Voices Against Violence
Category:
Intellectual Property & Products / Digital Product
Annual ID:
140791P
Award:
2014 Intellectual Property Merit Award
Agency:
Zeus Jones / Minneapolis
Client:
Purina Pro Plan
Title:
Purina Pro Plan P5 Dog Training App
Category:
Intellectual Property & Products / Digital Product
Annual ID:
141311P
Award:
2014 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SAPEURS
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
140025A
Award:
2014 Advertising Merit Award
Agency:
JWT India / Bangalore
Client:
Nike
Title:
Nike Parallel Journeys
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
140615A
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Midorino Dental Clinic
Title:
Midorino Dental Clinic
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140003D
Award:
2014 Design Merit Award
Agency:
Alt Group / Auckland
Client:
New Zealand Opera
Title:
New Zealand Opera
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140073D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Hoi Bo
Title:
Hoi Bo
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140173D
Award:
2014 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Vuhl
Title:
Vuhl
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140174D
Award:
2014 Design Merit Award
Agency:
Bold / Stockholm
Client:
The Shirt Factory
Title:
The Shirt Factory redesign
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140180D
Award:
2014 Design Merit Award
Agency:
ChiiiDesign / Macau
Client:
Instituto Cultural do Governo da R.A.E de Macau
Title:
24th Macao Arts Festival
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140206D
Award:
2014 Design Merit Award
Agency:
Here Design / London
Client:
Great Northern Hotel
Title:
Great Northern Hotel
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140544D
Award:
2014 Design Merit Award
Agency:
Interbrand / New York
Client:
YP
Title:
The New Way To Do
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140580D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140628D
Award:
2014 Design Merit Award
Agency:
KW43 BRANDDESIGN / Duesseldorf
Client:
TRO
Title:
TRO Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140638D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140730D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
A new identity for the Montréal Olympic Park
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140743D
Award:
2014 Design Merit Award
Agency:
Linshaobin design / Shantou
Client:
XINLIN TEAHOUSE
Title:
XINLIN TEAHOUSE-1793 Chaoshan old port Gongfu tea culture
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140744D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140768D
Award:
2014 Design Merit Award
Agency:
PEN. / Tokyo
Client:
Chie's Chinese School
Title:
Playful Chinese - Materials for Chinese Class
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141024D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re Identity
Title:
Re brand Identity
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141077D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Visualaz
Title:
Visualaz
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141078D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Francois Chartier
Title:
Chartier createur d'harmonies
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141135D
Award:
2014 Design Merit Award
Agency:
Snohetta Design / Oslo / New York
Client:
Avinor
Title:
Avinor
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141147D
Award:
2014 Design Merit Award
Agency:
The Strangely Good / Singapore + The Gentlemen's Press / Singapore
Client:
Epic Distribution
Title:
Provisions
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
141215D
Award:
2014 Advertising Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
KIA Motors Europe GmbH
Title:
Hidden Dangers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140506A
Award:
2014 Advertising Merit Award
Agency:
Jan Steinhilber / Hamburg + Jung von Matt / Hamburg
Client:
Panasonic Marketing Europe GmbH
Title:
Get closer
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140591A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Stains Happen
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140640A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Beirut
Client:
Virgin Radio
Title:
Nothing Comes Easy
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140673A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Trailers
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140684A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Upside Down
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140685A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
Coca-Cola
Title:
Mini World
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140941A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Germany
Client:
ZMG (Newspaper Marketing Association)
Title:
The Newspaper Effect
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140942A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141120A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Right The Wrong
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141173A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Keloptic
Title:
Impressionnism
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141300A
Award:
2014 Advertising Merit Award
Agency:
Y&R Paris / Boulogne-Billancourt
Client:
Smallable
Title:
Little Holes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
141301A
Award:
2014 Intellectual Property Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Reckitt Benckiser Australia
Title:
Durexperiment Fundawear
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140532P
Award:
2014 Intellectual Property Merit Award
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
140750P
Award:
2014 Intellectual Property Merit Award
Agency:
RBK Communication / Stockholm
Client:
Civil Rights Defenders
Title:
NATALIA PROJECT
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
141074P
Award:
2014 Interactive Merit Award
Agency:
Bot & Dolly / San Francisco
Client:
Bot & Dolly
Title:
Box
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140188N
Award:
2014 Interactive Merit Award
Agency:
john st. / Toronto
Client:
john st.
Title:
ExFEARiential
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
140596N
Award:
2014 Interactive Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
The Wall
Category:
Online Films & Video / Self-Promotion - Single
Annual ID:
141312N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140017N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore + Geometry Global / Japan + Geometry Global / Singapore
Client:
Coca-Cola
Title:
The Coca-Cola Remix Bottle
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140912N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Coca-Cola
Title:
Wearable Movie
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140963N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
US Open Live Shazam Experience
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
140964N
Award:
2014 Interactive Merit Award
Agency:
OgilvyOne Worldwide / Toronto
Client:
Unilever
Title:
Thought Before Action
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141004N
Award:
2014 Interactive Merit Award
Agency:
TBWA\G1 / BOULOGNE BILLANCOURT
Client:
Nissan
Title:
SELF HEALING PAINT
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141184N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N