The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design for the Greater Good / Government/Non-profit Initiated
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre Category: Design for the Greater Good / Government/Non-profit Initiated
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Design for the Greater Good / Government/Non-profit Initiated
Giv A GIF
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Suyen Corporation Category: Design for the Greater Good / Government/Non-profit Initiated
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service - Outdoor / Outdoor - Campaign
THE ARCHITECTURE MUSEUM
Agency: Havas Worldwide Paris / Puteaux
Client: The Architecture Museum Category: Public Service - Outdoor / Outdoor - Campaign
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless Category: Public Service - Outdoor / Outdoor - Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Public Service - Outdoor / Outdoor - Campaign
Animal Tabs
Agency: Leo Burnett Schweiz / Zurich
Client: Slow Food Category: Public Service - Outdoor / Outdoor - Campaign
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service - Outdoor / Outdoor - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Public Service - Outdoor / Outdoor - Campaign
Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Campaign
KLM Space
Agency: DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client: KLM Royal Dutch Airlines Category: Websites / Travel, Entertainment & Leisure
J-Dar
Agency: DDB Canada / Toronto + Tribal Worldwide / Toronto
Client: Toronto Jewish Film Festival Category: Websites / Travel, Entertainment & Leisure
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Smiley
Agency: BBDO Proximity / Duesseldorf
Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Outdoor / Billboards and Transit - Single
Moon
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Single
Letters: F
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Outdoor / Billboards and Transit - Single
Arrows
Agency: LOWE / Singapore
Client: Unilever Category: Outdoor / Billboards and Transit - Single
Gauntlet
Agency: LOWE / Singapore
Client: Unilever Category: Outdoor / Billboards and Transit - Single
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Self-Promotion / Single or Series
7 Days Poster Series
Agency: Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City
Client: Gruppo Cordenons Category: Self-Promotion / Single or Series
Uu 3D CUSTOM FIGURINES
Agency: Kinetic / Singapore
Client: Kinetic + Scotts Square + Mikanbako Category: Self-Promotion / Single or Series
Divide & Rule
Agency: Out of the Box / New Delhi
Client: Out of the Box / Marvel Group Category: Self-Promotion / Single or Series
Small cards for great characters
Agency: Paprika / Montreal
Client: Wayward Arts Category: Self-Promotion / Single or Series
Mt. Fuji Notebook, TV tower Notebook
Agency: Peace Graphics / Nagoya
Client: Peace Piece Category: Self-Promotion / Single or Series
Typeflakes*
Agency: The Partners / London
Client: The Partners Category: Self-Promotion / Single or Series
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Single
Mc Do Halloween
Agency: Cossette / Montreal
Client: McDonald's Category: Collateral / P.O.P. and In-store - Single
Facebook Mayhem
Agency: Leo Burnett / Chicago
Client: Allstate Category: Social Media / Best Social Media Page by a Brand
Doc Pemberton Twitter
Agency: Wieden+Kennedy / Portland
Client: Coca-Cola Category: Social Media / Best Social Media Page by a Brand
Wheat Thins Flavor Protection Program
Agency: AKQA / New York
Client: Wheat Thins Category: Social Media / Branded Social Campaign
Unselfie
Agency: BBDO Guerrero / Makati City
Client: BBDO Guerrero Category: Social Media / Branded Social Campaign
Footify FM
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Social Media / Branded Social Campaign
Sweater Generator
Agency: Droga5 / New York
Client: Coke Zero Category: Social Media / Branded Social Campaign
Taco Bell Eat your Words
Agency: Grip Limited / Toronto
Client: Yum! Brands International Category: Social Media / Branded Social Campaign
Cancertweets
Agency: Leo Burnett Colombia / Bogota
Client: League Against Cancer - Bogota Category: Social Media / Branded Social Campaign
Summer is Serious
Agency: Wieden+Kennedy / Portland + Chelsea / New York City
Client: Nike Category: Social Media / Branded Social Campaign
First Day Look
Agency: Young & Rubicam / New York + VML / New York
Client: JC Penney Category: Social Media / Branded Social Campaign
Science of Music - Pop
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Data Visualization / Infographics
Science of Music - Blues
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Data Visualization / Infographics
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Data Visualization / Infographics
Hipster Logo
Agency: Tim Delger / San Francisco
Client: Tim Delger Category: Data Visualization / Infographics
Map My Retirement
Agency: Droga5 / New York
Client: Prudential Category: Data and Human Experience / Data-focused Design
The Home Depot Appliance Experience
Agency: SapientNitro / Miami Beach
Client: The Home Depot Category: Data and Human Experience / Data-focused Design
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140653D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140722D
Award:
2014 Design Merit Award
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141094D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Suyen Corporation
Title:
Giv A GIF
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141183D
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140310A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide Paris / Puteaux
Client:
The Architecture Museum
Title:
THE ARCHITECTURE MUSEUM
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140536A
Award:
2014 Advertising Merit Award
Agency:
INGO / Stockholm
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140565A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140688A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Schweiz / Zurich
Client:
Slow Food
Title:
Animal Tabs
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140703A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
140812A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141040A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
141063A
Award:
2014 Interactive Merit Award
Agency:
DDB & Tribal Worldwide / Amsterdam + Rapp Netherlands / Amsterdam + MediaMonks / Hilversum
Client:
KLM Royal Dutch Airlines
Title:
KLM Space
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140295N
Award:
2014 Interactive Merit Award
Agency:
DDB Canada / Toronto + Tribal Worldwide / Toronto
Client:
Toronto Jewish Film Festival
Title:
J-Dar
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140301N
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140067A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140068A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
Sennheiser Electronic GmbH & Co.KG
Title:
Smiley
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140139A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140307A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Moon
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140421A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140422A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140720A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Arrows
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140754A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Gauntlet
Category:
Outdoor / Billboards and Transit - Single
Annual ID:
140755A
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Self-Promotion / Single or Series
Annual ID:
140561D
Award:
2014 Design Merit Award
Agency:
Kevin Cantrell Design / Murray +++ Hint Creative / Salt Lake City
Client:
Gruppo Cordenons
Title:
7 Days Poster Series
Category:
Self-Promotion / Single or Series
Annual ID:
140626D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
Kinetic + Scotts Square + Mikanbako
Title:
Uu 3D CUSTOM FIGURINES
Category:
Self-Promotion / Single or Series
Annual ID:
140630D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Out of the Box / Marvel Group
Title:
Divide & Rule
Category:
Self-Promotion / Single or Series
Annual ID:
141011D
Award:
2014 Design Merit Award
Agency:
Paprika / Montreal
Client:
Wayward Arts
Title:
Small cards for great characters
Category:
Self-Promotion / Single or Series
Annual ID:
141015D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Peace Piece
Title:
Mt. Fuji Notebook, TV tower Notebook
Category:
Self-Promotion / Single or Series
Annual ID:
141022D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
Re
Title:
Re Sketchbooks
Category:
Self-Promotion / Single or Series
Annual ID:
141079D
Award:
2014 Design Merit Award
Agency:
The Partners / London
Client:
The Partners
Title:
Typeflakes*
Category:
Self-Promotion / Single or Series
Annual ID:
141213D
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140190A
Award:
2014 Advertising Merit Award
Agency:
Cossette / Montreal
Client:
McDonald's
Title:
Mc Do Halloween
Category:
Collateral / P.O.P. and In-store - Single
Annual ID:
140242A
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Allstate
Title:
Facebook Mayhem
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140654N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Coca-Cola
Title:
Doc Pemberton Twitter
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
141276N
Award:
2014 Interactive Merit Award
Agency:
AKQA / New York
Client:
Wheat Thins
Title:
Wheat Thins Flavor Protection Program
Category:
Social Media / Branded Social Campaign
Annual ID:
140051N
Award:
2014 Interactive Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
BBDO Guerrero
Title:
Unselfie
Category:
Social Media / Branded Social Campaign
Annual ID:
140135N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Footify FM
Category:
Social Media / Branded Social Campaign
Annual ID:
140214N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Coke Zero
Title:
Sweater Generator
Category:
Social Media / Branded Social Campaign
Annual ID:
140382N
Award:
2014 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Yum! Brands International
Title:
Taco Bell Eat your Words
Category:
Social Media / Branded Social Campaign
Annual ID:
140494N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
League Against Cancer - Bogota
Title:
Cancertweets
Category:
Social Media / Branded Social Campaign
Annual ID:
140674N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Chelsea / New York City
Client:
Nike
Title:
Summer is Serious
Category:
Social Media / Branded Social Campaign
Annual ID:
141277N
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York + VML / New York
Client:
JC Penney
Title:
First Day Look
Category:
Social Media / Branded Social Campaign
Annual ID:
141298N
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Pop
Category:
Data Visualization / Infographics
Annual ID:
140313D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Blues
Category:
Data Visualization / Infographics
Annual ID:
140314D
Award:
2014 Design Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Data Visualization / Infographics
Annual ID:
141128D
Award:
2014 Design Merit Award
Agency:
Tim Delger / San Francisco
Client:
Tim Delger
Title:
Hipster Logo
Category:
Data Visualization / Infographics
Annual ID:
141218D
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Map My Retirement
Category:
Data and Human Experience / Data-focused Design
Annual ID:
140384N
Award:
2014 Interactive Merit Award
Agency:
SapientNitro / Miami Beach
Client:
The Home Depot
Title:
The Home Depot Appliance Experience
Category:
Data and Human Experience / Data-focused Design
Annual ID:
141125N