The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Liking Isn't Helping
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
PAPER CUTS LIFE
Agency: Saatchi & Saatchi / Shanghai
Client: GREENPEACE Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Rescue Pets
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
A Design Film Festival
Agency: Beautiful / Singapore
Client: A Design Film Festival Category: Collateral Design / Posters - Single
751 int'l design festival master series poster
Agency: mintbrand / Beijing
Client: 751 int'l design festival Category: Collateral Design / Posters - Single
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Collateral Design / Posters - Single
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Collateral Design / Posters - Single
Sprite LeBron Poster
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: The Coca-Cola Company North America Category: Collateral Design / Posters - Single
A 4 YEAR OLDS BUCKET LIST
Agency: DDB / New York
Client: WATERisLIFE Category: Online Films & Video / Public Service/Non-Profit
Mannequins
Agency: Jung von Matt / Limmat / Zurich
Client: Pro Infirmis Category: Online Films & Video / Public Service/Non-Profit
Real Heroes
Agency: JWT Canada / Toronto
Client: Hospital for Sick Children Category: Online Films & Video / Public Service/Non-Profit
Luge
Agency: Rethink / Toronto
Client: Canadian Institute of Diversity and Inclusion Category: Online Films & Video / Public Service/Non-Profit
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Public Service Experiential Advertising / Experiential
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Public Service Experiential Advertising / Experiential
The Social Swipe
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR Category: Public Service Experiential Advertising / Experiential
Same Sex Marriage
Agency: Ogilvy Paris / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Public Service Experiential Advertising / Experiential
OR
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Campaign
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Campaign
Dollar Cravings Menu
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Radio / Consumer - Campaign
Toyota Genuine Parts Radio
Agency: Draftcb South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio / Consumer - Campaign
The Geekiest Promo
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Campaign
Who knows what you're getting.
Agency: Network BBDO / Johannesburg
Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts Category: Radio / Consumer - Campaign
Sound Pieces
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Lego Category: Radio / Consumer - Campaign
Eyes On The Inside
Agency: Ogilvy & Mather / London
Client: Philips Category: Radio / Consumer - Campaign
TUI Dark
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Dark Beer Category: Radio / Consumer - Campaign
Night Light
Agency: BBDO Guerrero / Makati City
Client: Pepsi + MyShelter Foundation Category: Direct Marketing / Ambient Media
Baggage Claim Game
Agency: Mullen / Boston
Client: Zappos Category: Direct Marketing / Ambient Media
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Intellectual Property & Products / Physical Product
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Online / Long-Form
Ta no mapa!
Agency: JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client: AfroReggae Category: Websites / Social Networks/Community
Abarth 500 #ZeroFollowers
Agency: Leo Burnett / Frankfurt
Client: Fiat Category: Websites / Social Networks/Community
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Love Me
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
Being Together by John Clang
Agency: Do Not Design / Singapore
Client: John Clang Category: Craft / Printing and Paper Craft - Single or Series
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Craft / Printing and Paper Craft - Single or Series
Good Paper Project
Agency: Leo Burnett India / Mumbai
Client: Bio farm Category: Craft / Printing and Paper Craft - Single or Series
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Craft / Printing and Paper Craft - Single or Series
XI
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
ONOMATOPEE
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Craft / Printing and Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Craft / Printing and Paper Craft - Single or Series
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Craft / Printing and Paper Craft - Single or Series
"SELECT" Paper Promo
Agency: TNOP DESIGN / Bangkok
Client: Antalis (Thailand) Ltd. Category: Craft / Printing and Paper Craft - Single or Series
Ryuichi Sakamoto's concerts
Agency: village / Tokyo
Client: YCAM (Yamaguchi Center for Arts and Media) Category: Craft / Printing and Paper Craft - Single or Series
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client: Tourism Victoria Category: Digital Direct Marketing / Websites, Microsites & Banners
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Websites, Microsites & Banners
Sound Typeface
Agency: DM9Sul / Porto Alegre/ RS
Client: Club NME Brasil Category: Digital Direct Marketing / Websites, Microsites & Banners
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Digital Direct Marketing / Websites, Microsites & Banners
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141059A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Shanghai
Client:
GREENPEACE
Title:
PAPER CUTS LIFE
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141111A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Rescue Pets
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
141178A
Award:
2014 Design Merit Award
Agency:
Beautiful / Singapore
Client:
A Design Film Festival
Title:
A Design Film Festival
Category:
Collateral Design / Posters - Single
Annual ID:
140159D
Award:
2014 Design Merit Award
Agency:
mintbrand / Beijing
Client:
751 int'l design festival
Title:
751 int'l design festival master series poster
Category:
Collateral Design / Posters - Single
Annual ID:
140824D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Collateral Design / Posters - Single
Annual ID:
140901D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Collateral Design / Posters - Single
Annual ID:
141154D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
The Coca-Cola Company North America
Title:
Sprite LeBron Poster
Category:
Collateral Design / Posters - Single
Annual ID:
141223D
Award:
2014 Interactive Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
A 4 YEAR OLDS BUCKET LIST
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140281N
Award:
2014 Interactive Merit Award
Agency:
Jung von Matt / Limmat / Zurich
Client:
Pro Infirmis
Title:
Mannequins
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140603N
Award:
2014 Interactive Merit Award
Agency:
JWT Canada / Toronto
Client:
Hospital for Sick Children
Title:
Real Heroes
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
140614N
Award:
2014 Interactive Merit Award
Agency:
Rethink / Toronto
Client:
Canadian Institute of Diversity and Inclusion
Title:
Luge
Category:
Online Films & Video / Public Service/Non-Profit
Annual ID:
141088N
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140141A
Award:
2014 Advertising Merit Award
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140303A
Award:
2014 Advertising Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR
Title:
The Social Swipe
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140634A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Paris / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140986A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
OR
Category:
Radio / Consumer - Campaign
Annual ID:
140183A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Annual ID:
140293A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Dollar Cravings Menu
Category:
Radio / Consumer - Campaign
Annual ID:
140346A
Award:
2014 Advertising Merit Award
Agency:
Draftcb South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio
Category:
Radio / Consumer - Campaign
Annual ID:
140356A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Annual ID:
140772A
Award:
2014 Advertising Merit Award
Agency:
Network BBDO / Johannesburg
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Annual ID:
140860A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Annual ID:
140881A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria Lego
Title:
Sound Pieces
Category:
Radio / Consumer - Campaign
Annual ID:
140899A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Eyes On The Inside
Category:
Radio / Consumer - Campaign
Annual ID:
140908A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Dark Beer
Title:
TUI Dark
Category:
Radio / Consumer - Campaign
Annual ID:
141108A
Award:
2014 Advertising Merit Award
Agency:
The Brand Agency / Perth
Client:
Perth Zoo
Title:
Who Am I
Category:
Radio / Consumer - Campaign
Annual ID:
141199A
Award:
2014 Advertising Merit Award
Agency:
BBDO Guerrero / Makati City
Client:
Pepsi + MyShelter Foundation
Title:
Night Light
Category:
Direct Marketing / Ambient Media
Annual ID:
140134A
Award:
2014 Advertising Merit Award
Agency:
Mullen / Boston
Client:
Zappos
Title:
Baggage Claim Game
Category:
Direct Marketing / Ambient Media
Annual ID:
140849A
Award:
2014 Intellectual Property Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140473P
Award:
2014 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
@SummerBreak
Category:
Online / Long-Form
Annual ID:
140121E
Award:
2014 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Online / Long-Form
Annual ID:
141099E
Award:
2014 Interactive Merit Award
Agency:
JWT / Sao Paulo + Nitro B / Sao Paulo + S de Samba / Sao Paulo
Client:
AfroReggae
Title:
Ta no mapa!
Category:
Websites / Social Networks/Community
Annual ID:
140612N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Frankfurt
Client:
Fiat
Title:
Abarth 500 #ZeroFollowers
Category:
Websites / Social Networks/Community
Annual ID:
140657N
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140338D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Love Me
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140340D
Award:
2014 Design Merit Award
Agency:
Do Not Design / Singapore
Client:
John Clang
Title:
Being Together by John Clang
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140355D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140528D
Award:
2014 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bio farm
Title:
Good Paper Project
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140692D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140769D
Award:
2014 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
XI
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140855D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
ONOMATOPEE
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140870D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140904D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140916D
Award:
2014 Design Merit Award
Agency:
TNOP DESIGN / Bangkok
Client:
Antalis (Thailand) Ltd.
Title:
"SELECT" Paper Promo
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141219D
Award:
2014 Design Merit Award
Agency:
village / Tokyo
Client:
YCAM (Yamaguchi Center for Arts and Media)
Title:
Ryuichi Sakamoto's concerts
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141233D
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + TOOL / North America + EXIT Films / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140210A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140229A
Award:
2014 Advertising Merit Award
Agency:
DM9Sul / Porto Alegre/ RS
Client:
Club NME Brasil
Title:
Sound Typeface
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140354A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140379A
