The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
CPR
Agency: the community (la comunidad) / Buenos Aires
Client: VH1 Category: Consumer Television / Over 60 Second - Single
Ahead of Their Time
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Over 60 Second - Single
LeBron James "Together"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / Over 60 Second - Single
Unlimited
Agency: CAA Marketing / Los Angeles
Client: Old Navy Category: Online Films & Video / Music Videos
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
The Gentleman's Wager
Agency: Anomaly / New York
Client: Johnnie Walker Category: Video Craft / Direction
The Boy Who Beeps
Agency: Park Pictures / New York & Los Angeles + BBDO / New York
Client: General Electric Category: Video Craft / Direction
Dream Run - HR-V
Agency: Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client: Honda Australia Category: Video Craft / Direction
Brady Bunch
Agency: O Positive / New York + BBDO / New York
Client: Mars Chocolate North America Category: Video Craft / Direction
1914
Agency: AMV BBDO / London
Client: SAINSBURY'S Category: Cinema Advertising / Long Form - Over :90 - Single
The Boy Who Beeps
Agency: BBDO / New York
Client: GE Category: Cinema Advertising / Long Form - Over :90 - Single
Bitter?
Agency: Leo Burnett Taiwan / Taipei
Client: Creation Food Co., Ltd. Category: Cinema Advertising / Long Form - Over :90 - Single
Before the Dawn
Agency: Virtue Worldwide / Brooklyn, NY
Client: 20th Century Fox Category: Online Films & Video / Long Form - Series / Episodes
Risk Everything
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Online Films & Video / Long Form - Series / Episodes
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Print Craft / Art Direction - Single Only
The Beauty Of Sharpness - Cheese
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Suffocation
Agency: Leo Burnett London / London
Client: Karma Nirvana Category: Print Craft / Art Direction - Single Only
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Art Direction - Single Only
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Print Craft / Art Direction - Single Only
Boat
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Print Craft / Art Direction - Single Only
Wild Postings: Crunch With Oreo, Ryan Todd
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dream with Oreo, Andy Rementer
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dunk with Oreo, Brosmind
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Wild Postings: Rock with Oreo, Mcbess
Agency: The Martin Agency / Richmond
Client: Oreo Category: Print Craft / Art Direction - Single Only
Fuelcaster: The Gas Price Predictor, a service by Esurance
Agency: Deutsch / Los Angeles
Client: Esurance Category: Websites / Services
Notman House
Agency: SID LEE / Montréal
Client: OSMO Foundation Category: Collateral Design / Wayfinding
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Pack Attack
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Campaign
Netflix Blockbusters
Agency: DDB Canada / Vancouver
Client: Netflix Category: Magazine / Full Page or Spread - Campaign
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Campaign
Not Riding a Motorcycle is Dangerous
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Magazine / Full Page or Spread - Campaign
Park Assist
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Coordinates
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Low Budget
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamps
Agency: Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client: Audi Switzerland Category: Magazine / Full Page or Spread - Campaign
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign
Award:
2015 Film Merit Award
Agency:
the community (la comunidad) / Buenos Aires
Client:
VH1
Title:
CPR
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151104A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
Ahead of Their Time
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151190A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron James "Together"
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151191A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / Over 60 Second - Single
Annual ID:
151203A
Award:
2015 Film Merit Award
Agency:
CAA Marketing / Los Angeles
Client:
Old Navy
Title:
Unlimited
Category:
Online Films & Video / Music Videos
Annual ID:
150212A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150932A
Award:
2015 Film Merit Award
Agency:
Anomaly / New York
Client:
Johnnie Walker
Title:
The Gentleman's Wager
Category:
Video Craft / Direction
Annual ID:
150073A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Video Craft / Direction
Annual ID:
150103A
Award:
2015 Film Merit Award
Agency:
Park Pictures / New York & Los Angeles + BBDO / New York
Client:
General Electric
Title:
The Boy Who Beeps
Category:
Video Craft / Direction
Annual ID:
150104A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Video Craft / Direction
Annual ID:
150198A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Melbourne / Southbank + Goodoil Films / Paddington
Client:
Honda Australia
Title:
Dream Run - HR-V
Category:
Video Craft / Direction
Annual ID:
150649A
Award:
2015 Film Merit Award
Agency:
MJZ / London + Mother / London
Client:
Ikea
Title:
Bed
Category:
Video Craft / Direction
Annual ID:
150785A
Award:
2015 Film Merit Award
Agency:
O Positive / New York + BBDO / New York
Client:
Mars Chocolate North America
Title:
Brady Bunch
Category:
Video Craft / Direction
Annual ID:
150820A
Award:
2015 Film Merit Award
Agency:
AMV BBDO / London
Client:
SAINSBURY'S
Title:
1914
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150067A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
The Boy Who Beeps
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150151A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Taiwan / Taipei
Client:
Creation Food Co., Ltd.
Title:
Bitter?
Category:
Cinema Advertising / Long Form - Over :90 - Single
Annual ID:
150669A
Award:
2015 Film Merit Award
Agency:
Virtue Worldwide / Brooklyn, NY
Client:
20th Century Fox
Title:
Before the Dawn
Category:
Online Films & Video / Long Form - Series / Episodes
Annual ID:
151163A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Risk Everything
Category:
Online Films & Video / Long Form - Series / Episodes
Annual ID:
151192A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150443A
Award:
2015 Print & Outdoor Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Cheese
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150531A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Rhino
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150616A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150618A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett London / London
Client:
Karma Nirvana
Title:
Suffocation
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150640A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150678A
Award:
2015 Print & Outdoor Merit Award
Agency:
Lowe China / Shanghai
Client:
SHANGHAI GENERAL MOTORS
Title:
HUMAN TRAFFIC SIGN
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150710A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Boat
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150905A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150907A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150909A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Crunch With Oreo, Ryan Todd
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151136A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151138A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dream with Oreo, Andy Rementer
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151139A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Brosmind
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151140A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151142A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Rock with Oreo, Mcbess
Category:
Print Craft / Art Direction - Single Only
Annual ID:
151143A
Award:
2015 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Esurance
Title:
Fuelcaster: The Gas Price Predictor, a service by Esurance
Category:
Websites / Services
Annual ID:
150338A
Award:
2015 Design Merit Award
Agency:
SID LEE / Montréal
Client:
OSMO Foundation
Title:
Notman House
Category:
Collateral Design / Wayfinding
Annual ID:
151043A
Award:
2015 Branded Entertainment Merit Award
Agency:
Ace Saatchi & Saatchi / Manila
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Annual ID:
150019A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Annual ID:
151092A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150029A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Clorox
Title:
Species
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150049A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Netflix Blockbusters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150262A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Little Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150440A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Not Riding a Motorcycle is Dangerous
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150625A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Park Assist
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150660A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150661A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150666A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150712A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client:
Audi Switzerland
Title:
Stamps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151222A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151226A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151233A