The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Magazine / Full Page or Spread - Campaign
Photos for Life - a charity photo stock
Agency: Isobar Poland / Warsaw
Client: Rak'n'Roll Win Your Life Category: Websites / Public Service / Non-Profit
The I Touch Myself Project
Agency: Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client: Cancer Council NSW Category: Websites / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Websites / Public Service / Non-Profit
FitForFood
Agency: ARGONAUT Inc. / San Francisco
Client: Fitbit Category: Websites / Footwear, Clothing & Accessories
Enhance Your Lighting
Agency: BBDO / New York
Client: GE Category: Online Films & Video / Short Form - Single
Moving Target
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Online Films & Video / Short Form - Single
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
Stephen Merchant Presents: "If We Won"
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Online Films & Video / Short Form - Single
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Online Films & Video / Short Form - Single
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Appreciation
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Online Films & Video / Short Form - Single
Sounds of Colour
Agency: Leo Burnett, Hong Kong / Hong Kong
Client: Orbis Category: Public Service - Design / Promotional Items - Single or Series
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Public Service - Design / Promotional Items - Single or Series
Award:
2015 Print & Outdoor Merit Award
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151244A
Award:
2015 Interactive Merit Award
Agency:
Isobar Poland / Warsaw
Client:
Rak'n'Roll Win Your Life
Title:
Photos for Life - a charity photo stock
Category:
Websites / Public Service / Non-Profit
Annual ID:
150542A
Award:
2015 Interactive Merit Award
Agency:
Soap Creative / Sydney + JWT / Sydney + Hill+Knowlton / Sydney + Collider / Sydney
Client:
Cancer Council NSW
Title:
The I Touch Myself Project
Category:
Websites / Public Service / Non-Profit
Annual ID:
151052A
Award:
2015 Interactive Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Fundació Arrels
Title:
HomelessFonts
Category:
Websites / Public Service / Non-Profit
Annual ID:
151116A
Award:
2015 Responsive Environments Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Retail Innovation
Category:
Interiors / Retail
Annual ID:
150955A
Award:
2015 Interactive Merit Award
Agency:
ARGONAUT Inc. / San Francisco
Client:
Fitbit
Title:
FitForFood
Category:
Websites / Footwear, Clothing & Accessories
Annual ID:
150078A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Enhance Your Lighting
Category:
Online Films & Video / Short Form - Single
Annual ID:
150149A
Award:
2015 Film Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Moving Target
Category:
Online Films & Video / Short Form - Single
Annual ID:
150274A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Online Films & Video / Short Form - Single
Annual ID:
150375A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Stephen Merchant Presents: "If We Won"
Category:
Online Films & Video / Short Form - Single
Annual ID:
150378A
Award:
2015 Film Merit Award
Agency:
Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Annual ID:
150410A
Award:
2015 Film Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Online Films & Video / Short Form - Single
Annual ID:
150555A
Award:
2015 Film Merit Award
Agency:
SS+K / New York
Client:
HBO Go
Title:
Awkward Family Viewing - Appreciation
Category:
Online Films & Video / Short Form - Single
Annual ID:
151062A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Online Films & Video / Short Form - Single
Annual ID:
151204A
Award:
2015 Design Merit Award
Agency:
Leo Burnett, Hong Kong / Hong Kong
Client:
Orbis
Title:
Sounds of Colour
Category:
Public Service - Design / Promotional Items - Single or Series
Annual ID:
150672A