The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Tweeting Pothole
Agency: P4 Ogilvy & Mather / Panama
Client: Medcom Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Pier
Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client: SSE Category: Craft - Animation / Animation
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Craft - Animation / Animation
T-shirts
Agency: MPC / London + Mother / London + Blink / London
Client: IKEA Category: Craft - Animation / Animation
The Color Eater | Adobe Creative Cloud's Philosophy Video
Agency: Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client: Adobe Systems Category: Craft - Animation / Animation
A Mini Marvel
Agency: Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles
Client: Coca-Cola Category: Craft - Animation / Animation
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Gaming & Mobile / Branded Gaming
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day
Agency: Cossette / Montreal
Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & San Francisco
Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Remarkable Moments
Agency: Wexley School for Girls / Seattle
Client: Virginia Mason Medical Center Category: Non-Profit - Television / Television (Any Length) - Campaign
Decoy
Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client: Canon Australia Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Online Films & Video / Event or Live Webcast - Single
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Yoshiaki Irobe: WALL
Agency: Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client: Ginza Graphic Gallery Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Stop Motion
Agency: One Plus Partnership Limited / Hong Kong
Client: Hubei Insun Cinema Film Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Kat Von D?s Live Face Mapping
Agency: Wildbytes / New York
Client: Sephora Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker Category: Consumer - Experiential Advertising / Events & Competitions
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Experiential Advertising / Events & Competitions
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba Category: Consumer - Experiential Advertising / Events & Competitions
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Experiential Advertising / Events & Competitions
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever Category: Consumer - Experiential Advertising / Events & Competitions
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Experiential Advertising / Events & Competitions
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix Category: Consumer - Experiential Advertising / Events & Competitions
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Experiential Advertising / Events & Competitions
Pooch Truck
Agency: J. Walter Thompson Canada / Toronto
Client: Walmart Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Actual Reality
Agency: Y&R New Zealand / Auckland
Client: Jaguar New Zealand Category: Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
The Message from the Lungs
Agency: BBDO / BANGKOK
Client: Thai Health Promotion Foundation Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The 2 Euro T-Shirt - A social Experiment
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client: Fashion Revolution Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Piano of Unification
Agency: Cheil Worldwide / Seoul
Client: Ministry of Unification Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Priceless Traps
Agency: Geometry Global / Bogotá
Client: Ministry of Environment and sustainability Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Mt. Fuji Rubbish Billboards
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: The Fujisan Club Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Time Flies with Delta Studio
Agency: AKQA / Atlanta
Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer
Agency: Team / Detroit + Jam3 / Toronto
Client: Ford Category: Consumer - Web / Utility
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Mobile / User Experience
Kit Mail Hologram
Agency: J. Walter Thompson Japan / Tokyo
Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Award:
2016 Direct Merit Award
Agency:
P4 Ogilvy & Mather / Panama
Client:
Medcom
Title:
The Tweeting Pothole
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16102M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client:
SSE
Title:
Pier
Category:
Craft - Animation / Animation
Annual ID:
FI16278M
Award:
2016 Film Merit Award
Agency:
adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Craft - Animation / Animation
Annual ID:
FI16279M
Award:
2016 Film Merit Award
Agency:
HEIMAT / Berlin
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation / Animation
Annual ID:
FI16280M
Award:
2016 Film Merit Award
Agency:
MPC / London + Mother / London + Blink / London
Client:
IKEA
Title:
T-shirts
Category:
Craft - Animation / Animation
Annual ID:
FI16281M
Award:
2016 Film Merit Award
Agency:
Tokyu Agency / TOTB / Tokyo + kaibutsu / Tokyo + Spoon. / Tokyo
Client:
Adobe Systems
Title:
The Color Eater | Adobe Creative Cloud's Philosophy Video
Category:
Craft - Animation / Animation
Annual ID:
FI16282M
Award:
2016 Film Merit Award
Agency:
Luma Pictures / Los Angeles/Melbourne + Wieden+Kennedy / Portland + Bullitt / Los Angeles
Client:
Coca-Cola
Title:
A Mini Marvel
Category:
Craft - Animation / Animation
Annual ID:
FI16283M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Gaming & Mobile / Branded Gaming
Annual ID:
BE16071M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16085M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16086M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
McDonalds
Title:
Moving Day
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16087M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16088M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16089M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16090M
Award:
2016 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco
Client:
The Coca-Cola Company
Title:
Coca-Cola Contour 100 Posters
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16091M
Award:
2016 Film Merit Award
Agency:
Wexley School for Girls / Seattle
Client:
Virginia Mason Medical Center
Title:
Remarkable Moments
Category:
Non-Profit - Television / Television (Any Length) - Campaign
Annual ID:
FI16229M
Award:
2016 Film Merit Award
Agency:
Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney
Client:
Canon Australia
Title:
Decoy
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16170M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16171M
Award:
2016 Design Merit Award
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16169M
Award:
2016 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Type Project Inc. / Tokyo
Client:
Ginza Graphic Gallery
Title:
Yoshiaki Irobe: WALL
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16170M
Award:
2016 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Hubei Insun Cinema Film
Title:
Stop Motion
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16171M
Award:
2016 Design Merit Award
Agency:
Wildbytes / New York
Client:
Sephora
Title:
Kat Von D?s Live Face Mapping
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Annual ID:
DE16172M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16030M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / Toronto
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16031M
Award:
2016 Cross-Platform Merit Award
Agency:
Clemenger BBDO / Sydney + Flare / Sydney
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16032M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16033M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16034M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy Germany /
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16035M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16036M
Award:
2016 Cross-Platform Merit Award
Agency:
Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Annual ID:
CP16037M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Walmart
Title:
Pooch Truck
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Annual ID:
PO16171M
Award:
2016 Print & Outdoor Merit Award
Agency:
Y&R New Zealand / Auckland
Client:
Jaguar New Zealand
Title:
Actual Reality
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Trade Show Booths
Annual ID:
PO16172M
Award:
2016 Design Merit Award
Agency:
BBDO / BANGKOK
Client:
Thai Health Promotion Foundation
Title:
The Message from the Lungs
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16209M
Award:
2016 Design Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin + Ketchum Pleon / Berlin
Client:
Fashion Revolution
Title:
The 2 Euro T-Shirt - A social Experiment
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16210M
Award:
2016 Design Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Ministry of Unification
Title:
Piano of Unification
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16211M
Award:
2016 Design Merit Award
Agency:
Geometry Global / Bogotá
Client:
Ministry of Environment and sustainability
Title:
Priceless Traps
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16212M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
The Fujisan Club
Title:
Mt. Fuji Rubbish Billboards
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16213M
Award:
2016 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16214M
Award:
2016 UX / UI Merit Award
Agency:
AKQA / Atlanta
Client:
Delta Air Lines
Title:
Time Flies with Delta Studio
Category:
Consumer - Web / Utility
Annual ID:
UX16021M
Award:
2016 UX / UI Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Web / Utility
Annual ID:
UX16022M
Award:
2016 UX / UI Merit Award
Agency:
Team / Detroit + Jam3 / Toronto
Client:
Ford
Title:
The 2015 Mustang Customizer
Category:
Consumer - Web / Utility
Annual ID:
UX16023M
Award:
2016 UX / UI Merit Award
Agency:
DigitasLBi North America / New York
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16036M
Award:
2016 UX / UI Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16037M
Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16038M
Award:
2016 UX / UI Merit Award
Agency:
J. Walter Thompson Japan / Tokyo
Client:
Nestle Japan / Japan Post
Title:
Kit Mail Hologram
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16039M
Award:
2016 UX / UI Merit Award
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16040M
Award:
2016 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16041M
Award:
2016 UX / UI Merit Award
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16042M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16043M
Award:
2016 UX / UI Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16044M