The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The Universe in the Mind ? Promoting the Science Literary Award ?
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: Nikkei Category: Consumer - Collateral Design / Posters - Single
Be Prepared
Agency: GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client: Tic Tac Category: Consumer - Collateral Design / Posters - Single
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Flugelhorn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Single
Philips LED Day Light - Storm
Agency: Ogilvy & Mather India / Gurgaon
Client: Philips India Category: Consumer - Collateral Design / Posters - Single
Japanese Harmony
Agency: Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client: Suntory Holdings Category: Consumer - Collateral Design / Posters - Single
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra Category: Non-Profit - Branded Social Post / Branded Social Post
Jailbnb
Agency: Leo Burnett / San José
Client: Fundación Rahab Category: Non-Profit - Branded Social Post / Branded Social Post
MTV Sext Life
Agency: Y&R / New York
Client: MTV Staying Alive Foundation Category: Non-Profit - Branded Social Post / Branded Social Post
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Ambient / Environmental / Ambient / Environmental
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Ambient / Environmental / Ambient / Environmental
Safety Wi-Fi
Agency: Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client: FIAT Category: CSR - Ambient / Environmental / Ambient / Environmental
SPEED CHESS
Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer
Agency: Google / New York
Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google Category: Craft - Interface Design / Interface Design
ADF Active
Agency: Havas Worldwide Australia / Sydney
Client: Defence Force Recruiting Category: Craft - Interface Design / Interface Design
Sons of Gallipoli
Agency: Jam3 / Toronto + Modiki / Istanbul
Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Saints & Strangers
Agency: MullenLowe U.S. / Boston
Client: National Geographic Channel Category: Craft - Interface Design / Interface Design
Beagle - a tool for creating better proposals
Agency: Spring/Summer / Copenhagen
Client: Podio Category: Craft - Interface Design / Interface Design
Spotify - Year in Music 2015
Agency: Stinkdigital / New York
Client: Spotify Category: Craft - Interface Design / Interface Design
Hall of Colonel
Agency: Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client: KFC Category: Consumer - Websites / Corporate Website
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Experiential Advertising / Experiential Advertising
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Experiential Advertising / Experiential Advertising
Cancer Uncensored
Agency: McCann / San José
Client: Gollo Category: CSR - Experiential Advertising / Experiential Advertising
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Studies of Graphic Design
Agency: DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client: The Yoshida Hideo Memorial Foundation Category: Consumer - Publication Design / Magazine Cover Design
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Agency: Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client: Holycrap.sg Category: Consumer - Publication Design / Magazine Cover Design
Feed the Good
Agency: BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client: Mars Petcare / Pedigree Category: Consumer - Television / Commercials of Varying Length - Campaign
Baggage Handlers
Agency: JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client: Samdex Category: Consumer - Television / Commercials of Varying Length - Campaign
DXP
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Physical Product / Physical Product
Handle on Hygiene
Agency: Geometry Global / Dubai + Memac Ogilvy / Dubai
Client: Unilever Category: Consumer - Physical Product / Physical Product
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Physical Product / Physical Product
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Physical Product / Physical Product
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Consumer - Collateral / Promotional Items - Single or Campaign
Más que un Auto
Agency: Conill / Miami / Los Angeles
Client: Toyota Category: Consumer - Collateral / Promotional Items - Single or Campaign
Smith Menu
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Consumer - Collateral / Promotional Items - Single or Campaign
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Collateral / Promotional Items - Single or Campaign
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
Nikkei
Title:
The Universe in the Mind ? Promoting the Science Literary Award ?
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16079M
Award:
2016 Design Merit Award
Agency:
GREYNJ United / Bangkok + GREY Group / Singapore + GREY Group / Worldwide
Client:
Tic Tac
Title:
Be Prepared
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16080M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16081M
Award:
2016 Design Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Flugelhorn
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16082M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Philips India
Title:
Philips LED Day Light - Storm
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16083M
Award:
2016 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + Suntory Business Expert Limited / Tokyo + SUN-AD Company Limited / Tokyo
Client:
Suntory Holdings
Title:
Japanese Harmony
Category:
Consumer - Collateral Design / Posters - Single
Annual ID:
DE16084M
Award:
2016 Branded Entertainment Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Myer
Title:
Wonderful Hold Music
Category:
CSR - Music / Music
Annual ID:
BE16096M
Award:
2016 Mobile Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16085M
Award:
2016 Mobile Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16086M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16087M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16088M
Award:
2016 Mobile Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16089M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16090M
Award:
2016 Mobile Merit Award
Agency:
Tone / New York
Client:
U.S. Department of State
Title:
mFish
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16091M
Award:
2016 Mobile Merit Award
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16092M
Award:
2016 Social Media Merit Award
Agency:
DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16041M
Award:
2016 Social Media Merit Award
Agency:
Leo Burnett / San José
Client:
Fundación Rahab
Title:
Jailbnb
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16042M
Award:
2016 Social Media Merit Award
Agency:
Y&R / New York
Client:
MTV Staying Alive Foundation
Title:
MTV Sext Life
Category:
Non-Profit - Branded Social Post / Branded Social Post
Annual ID:
SM16043M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16084M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16085M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo + Isobar Brasil / Sao Paulo
Client:
FIAT
Title:
Safety Wi-Fi
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16086M
Award:
2016 UX / UI Merit Award
Agency:
Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo
Client:
Team Speed Chess
Title:
SPEED CHESS
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16069M
Award:
2016 UX / UI Merit Award
Agency:
Carmichael Lynch / Minneapolis + RESN / Amsterdam
Client:
Subaru of America
Title:
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16070M
Award:
2016 UX / UI Merit Award
Agency:
Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16071M
Award:
2016 UX / UI Merit Award
Agency:
Google / New York
Client:
Google
Title:
Primer
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16072M
Award:
2016 UX / UI Merit Award
Agency:
Google Creative Lab / London + Stinkdigital / London
Client:
Google
Title:
Inside Abbey Road
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16073M
Award:
2016 UX / UI Merit Award
Agency:
Havas Worldwide Australia / Sydney
Client:
Defence Force Recruiting
Title:
ADF Active
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16074M
Award:
2016 UX / UI Merit Award
Agency:
Jam3 / Toronto + Modiki / Istanbul
Client:
Kale, Modiki
Title:
Sons of Gallipoli
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16075M
Award:
2016 UX / UI Merit Award
Agency:
MullenLowe U.S. / Boston
Client:
National Geographic Channel
Title:
Saints & Strangers
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16076M
Award:
2016 UX / UI Merit Award
Agency:
Spring/Summer / Copenhagen
Client:
Podio
Title:
Beagle - a tool for creating better proposals
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16077M
Award:
2016 UX / UI Merit Award
Agency:
Stinkdigital / New York
Client:
Spotify
Title:
Spotify - Year in Music 2015
Category:
Craft - Interface Design / Interface Design
Annual ID:
UX16078M
Award:
2016 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Resn / Wellington, New Zealand
Client:
KFC
Title:
Hall of Colonel
Category:
Consumer - Websites / Corporate Website
Annual ID:
IN16053M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16069M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett México / Mexico City + Postal Films / Mexico City
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16070M
Award:
2016 Cross-Platform Merit Award
Agency:
McCann / San José
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Annual ID:
CP16071M
Award:
2016 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16081M
Award:
2016 Direct Merit Award
Agency:
DDB Group / Singapore
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16082M
Award:
2016 Direct Merit Award
Agency:
FCB Brasil / São Paulo
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Annual ID:
DI16083M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Creative Power Unit / Tokyo
Client:
The Yoshida Hideo Memorial Foundation
Title:
Studies of Graphic Design
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16137M
Award:
2016 Design Merit Award
Agency:
Kinetic / Singapore + HOLYCRAP.SG / SINGAPORE
Client:
Holycrap.sg
Title:
Rubbish Famzine- The Incomplete Herbarium and other Garden CIty Exploits
Category:
Consumer - Publication Design / Magazine Cover Design
Annual ID:
DE16138M
Award:
2016 Film Merit Award
Agency:
BBDO / New York + Colenso BBDO / Auckland + Clemenger BBDO / Melbourne
Client:
Mars Petcare / Pedigree
Title:
Feed the Good
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16154M
Award:
2016 Film Merit Award
Agency:
JANDL / Bratislava + Eallin Nomad Slovakia / Bratislava + Eallin / Prague
Client:
Samdex
Title:
Baggage Handlers
Category:
Consumer - Television / Commercials of Varying Length - Campaign
Annual ID:
FI16155M
Award:
2016 Intellectual Property Merit Award
Agency:
CP+B / Boulder
Client:
Domino's
Title:
DXP
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16012M
Award:
2016 Intellectual Property Merit Award
Agency:
Geometry Global / Dubai + Memac Ogilvy / Dubai
Client:
Unilever
Title:
Handle on Hygiene
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16013M
Award:
2016 Intellectual Property Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16014M
Award:
2016 Intellectual Property Merit Award
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Physical Product / Physical Product
Annual ID:
IP16015M
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / Toronto
Client:
Shomi
Title:
iZombie's Guide to Surviving Among the Living
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16135M
Award:
2016 Print & Outdoor Merit Award
Agency:
Conill / Miami / Los Angeles
Client:
Toyota
Title:
Más que un Auto
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16136M
Award:
2016 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Menu
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16137M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Collateral / Promotional Items - Single or Campaign
Annual ID:
PO16138M