The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival Category: Non-Profit - Use of Technology / Use of Technology
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Non-Profit - Use of Technology / Use of Technology
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children Category: Non-Profit - Mobile / Mobile
The NYSCI Noticing Tools
Agency: Local Projects / New York
Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass
Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund Category: CSR - Branded Online / Branded Online
City Gym
Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client: Google My Business Category: CSR - Branded Online / Branded Online
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Experiential Advertising / Augmented Reality
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Experiential Advertising / Augmented Reality
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Applications & Sites / Applications & Sites
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble Category: CSR - Applications & Sites / Applications & Sites
Keep Control
Agency: AMV BBDO / London
Client: Tena Men Category: Consumer - Online Films & Video / Short Form - Series / Episodes
So Thin You?ll Need to Think of Something Else
Agency: Marcus Thomas LLC / Cleveland
Client: Okamoto Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Old Car Commercials
Agency: VML / Kansas City
Client: NAPA Auto Parts Category: Consumer - Online Films & Video / Short Form - Series / Episodes
Share The Force
Agency: Deutsch / Los Angeles + MediaMonks / Los Angeles
Client: Target Category: Consumer - Websites / Durable Goods
The Hero
Agency: Publicis Italy / Milan
Client: Heineken Category: CSR - Television / Television (Any Length) - Single
White Squad
Agency: Reform School / NY + Los Angeles + Party NY / New York
Client: MTV Networks Category: CSR - Television / Television (Any Length) - Single
Masahiromaruyama.com
Agency: Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client: Masahiro Maruyama Category: Consumer - Websites / Footwear, Clothing & Accessories
Slay Your Next Giant
Agency: Droga5 / New York + Furlined / Santa Monica
Client: Under Armour Category: Consumer - Websites / Footwear, Clothing & Accessories
The Dots #AnytimeAnywhere
Agency: FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client: Butterfly Twists Category: Consumer - Websites / Footwear, Clothing & Accessories
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS Category: CSR - Branded Social Post / Branded Social Post
Don't Like & Drive
Agency: Blue Hive Brasil / Sao Paulo
Client: Ford Motor Company Category: CSR - Branded Social Post / Branded Social Post
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Agency: barrettSF / San Francisco
Client: barrettSF Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Typeworth Educational Series Posters
Agency: Typeworth / Brooklyn
Client: Typeworth Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Zulu Mugs
Agency: Zulu Alpha Kilo / Toronto
Client: Zulu Alpha Kilo Category: Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Nike "Engine" - CHRLX
Agency: CHRLX / New York City
Client: Nike Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Experiential Advertising / Experiential Advertising
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE Category: Non-Profit - Experiential Advertising / Experiential Advertising
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Non-Profit - Experiential Advertising / Experiential Advertising
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Experiential Advertising / Experiential Advertising
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Experiential Advertising / Experiential Advertising
No Escape
Agency: FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client: The Lonely Road Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Rom Com
Agency: J. Walter Thompson Canada / Toronto
Client: Canadian Film Fest Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Doctor
Agency: M&C Saatchi / Geneva
Client: EPER Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mummy Buy Me a Teddy Bear
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Little Baby Bonnet
Agency: Ogilvy & Mather / Singapore + Eardrum / Sydney
Client: The Life Foundation Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Ultimate Death Scene
Agency: The Works / Sydney + Southern Cross Austereo / Sydney
Client: Sea Shepherd Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Non-Profit - Advertising / Advertising
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Non-Profit - Advertising / Advertising
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia Category: Non-Profit - Advertising / Advertising
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Advertising / Advertising
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client: Blue Ball Foundation Category: Non-Profit - Advertising / Advertising
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Advertising / Advertising
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Advertising / Advertising
Award:
2016 Mobile Merit Award
Agency:
Red Lion Canada / Toronto
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16083M
Award:
2016 Mobile Merit Award
Agency:
Tone / New York
Client:
U.S. Department of State
Title:
mFish
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16084M
Award:
2016 UX / UI Merit Award
Agency:
Cheil / Hong Kong
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16055M
Award:
2016 UX / UI Merit Award
Agency:
LDC / São Paulo
Client:
nfscan
Title:
nfscan
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16056M
Award:
2016 UX / UI Merit Award
Agency:
Local Projects / New York
Client:
New York Hall of Science
Title:
The NYSCI Noticing Tools
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16057M
Award:
2016 UX / UI Merit Award
Agency:
SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn
Client:
Mark Morris Dance Group
Title:
Moving Through Glass
Category:
Non-Profit - Mobile / Mobile
Annual ID:
UX16058M
Award:
2016 Branded Entertainment Merit Award
Agency:
Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16093M
Award:
2016 Branded Entertainment Merit Award
Agency:
Venables Bell & Partners / San Francisco + Uber Content / Los Angeles
Client:
Google My Business
Title:
City Gym
Category:
CSR - Branded Online / Branded Online
Annual ID:
BE16094M
Award:
2016 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16051M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Annual ID:
CP16052M
Award:
2016 Mobile Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
If Insurance
Title:
The Slow Down GPS
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16066M
Award:
2016 Mobile Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16067M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Tena Men
Title:
Keep Control
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16201M
Award:
2016 Film Merit Award
Agency:
Marcus Thomas LLC / Cleveland
Client:
Okamoto
Title:
So Thin You?ll Need to Think of Something Else
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16202M
Award:
2016 Film Merit Award
Agency:
VML / Kansas City
Client:
NAPA Auto Parts
Title:
Old Car Commercials
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16203M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles + MediaMonks / Los Angeles
Client:
Target
Title:
Share The Force
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16046M
Award:
2016 Interactive Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Try on a Six
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16047M
Award:
2016 Film Merit Award
Agency:
Publicis Italy / Milan
Client:
Heineken
Title:
The Hero
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16213M
Award:
2016 Film Merit Award
Agency:
Reform School / NY + Los Angeles + Party NY / New York
Client:
MTV Networks
Title:
White Squad
Category:
CSR - Television / Television (Any Length) - Single
Annual ID:
FI16214M
Award:
2016 Interactive Merit Award
Agency:
Dentsu / Tokyo + Dentsu Utama / Kuala Lumpur
Client:
Masahiro Maruyama
Title:
Masahiromaruyama.com
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16043M
Award:
2016 Interactive Merit Award
Agency:
Droga5 / New York + Furlined / Santa Monica
Client:
Under Armour
Title:
Slay Your Next Giant
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16044M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / SHANGHAI + KILLDEATH / SHANGHAI
Client:
Butterfly Twists
Title:
The Dots #AnytimeAnywhere
Category:
Consumer - Websites / Footwear, Clothing & Accessories
Annual ID:
IN16045M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16132M
Award:
2016 Print & Outdoor Merit Award
Agency:
DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16133M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16134M
Award:
2016 Social Media Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16036M
Award:
2016 Social Media Merit Award
Agency:
Blue Hive Brasil / Sao Paulo
Client:
Ford Motor Company
Title:
Don't Like & Drive
Category:
CSR - Branded Social Post / Branded Social Post
Annual ID:
SM16037M
Award:
2016 Print & Outdoor Merit Award
Agency:
barrettSF / San Francisco
Client:
barrettSF
Title:
Holiday Cards ?The Kims?, ?The Guzmans?, ?The Putins?
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16140M
Award:
2016 Print & Outdoor Merit Award
Agency:
Typeworth / Brooklyn
Client:
Typeworth
Title:
Typeworth Educational Series Posters
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16141M
Award:
2016 Print & Outdoor Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Zulu Alpha Kilo
Title:
Zulu Mugs
Category:
Consumer - Self-Promotion - Single or Series / Self-Promotion - Single or Series
Annual ID:
PO16142M
Award:
2016 Design Merit Award
Agency:
CHRLX / New York City
Client:
Nike
Title:
Nike "Engine" - CHRLX
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16177M
Award:
2016 Design Merit Award
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Broadcast & Moving Image / Broadcast Design - Single or Series
Annual ID:
DE16178M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16075M
Award:
2016 Cross-Platform Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16076M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / PARIS + KILLDEATH / PARIS
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16077M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16078M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16079M
Award:
2016 Radio Merit Award
Agency:
FCB Africa (Pty) Ltd / Joburg + Sonovision / Johannesburg
Client:
The Lonely Road Foundation
Title:
No Escape
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16027M
Award:
2016 Radio Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Canadian Film Fest
Title:
Rom Com
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16028M
Award:
2016 Radio Merit Award
Agency:
M&C Saatchi / Geneva
Client:
EPER
Title:
Doctor
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16029M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Mummy Buy Me a Teddy Bear
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16030M
Award:
2016 Radio Merit Award
Agency:
Ogilvy & Mather / Singapore + Eardrum / Sydney
Client:
The Life Foundation
Title:
Little Baby Bonnet
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16031M
Award:
2016 Radio Merit Award
Agency:
The Works / Sydney + Southern Cross Austereo / Sydney
Client:
Sea Shepherd
Title:
Ultimate Death Scene
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16032M
Award:
2016 Interactive Merit Award
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16088M
Award:
2016 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16089M
Award:
2016 Interactive Merit Award
Agency:
Hungry Boys / Moscow
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16090M
Award:
2016 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
UN Women
Title:
Give Mom Back Her Name
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16091M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / LA
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16092M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16093M
Award:
2016 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16094M