The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
June: Life is Better When You Share the Ride
Agency: Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client: Lyft Category: Online / Long Form - Single
Indomitable
Agency: Van's General Store / New York
Client: Cadillac Category: Online / Long Form - Single
The Family
Agency: Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client: Ford Denmark Category: Online / Long Form - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Craft / Dynamic Data Visualization
World Interrupted
Agency: Bonfire Labs / San Francisco + Salesforce / San Francisco
Client: Salesforce Category: Typography / Dynamic / In Motion
Election FM
Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client: Rock the Vote Category: Experiential Radio
Cinema to go
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Innovation in Mobile
Unbroken Ground
Agency: Farm League / Venice
Client: Patagonia Category: Film / Cinema / Non-Fiction / Documentary
#OpenEyes
Agency: FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client: Ster-Kinekor Category: Film / Cinema / Non-Fiction / Documentary
Gefilus - The lick-hiker's guide to inner strength
Agency: hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki
Client: Valio Oy Category: Film / Cinema / Non-Fiction / Documentary
License to Operate
Agency: Omelet / Los Angeles
Client: A Better Los Angeles Category: Film / Cinema / Non-Fiction / Documentary
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung Category: Digital / Utility Design - Single
Netflix Netflip
Agency: Sid Lee / Toronto
Client: Netflix Category: Digital / Utility Design - Single
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Digital / Utility Design - Single
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Newspaper - Single
Charles
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Francis
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Publishing / Newspaper - Single
Sour-Faced Man
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Sour-Faced Woman
Agency: Hakuhodo Indonesia / Jakarta
Client: PT. United Family Food Category: Publishing / Newspaper - Single
Dude vs Pensioner
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Babe vs Mom
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Publishing / Newspaper - Single
Transvestite
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Pregnancy Test
Agency: LG2 / Quebec City
Client: Farnham Ale & Lager Category: Publishing / Newspaper - Single
Wool
Agency: MullenLowe / Singapore + MullenLowe / London
Client: Unilever (Breeze) Category: Publishing / Newspaper - Single
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin
Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland Category: Data Visualization / Static
Piquentum St. Vital 2014, label through which nature speaks out
Agency: Studio Sonda / Vizinada
Client: Vinski podrum Buzet Category: Data Visualization / Static
Edible Chocolate Posters
Agency: Baldwin& / Raleigh
Client: Videri Chocolate Factory Category: Promotional / Posters - Single
Fresh Kiss
Agency: GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client: Ferrero Category: Promotional / Posters - Single
Haze!
Agency: H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client: China haze theme Poster Contest Category: Promotional / Posters - Single
Cloud Nine
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Glengarry Glen Ross
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
The Killer
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Grapes of Wrath
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
East of Eden
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Death of a Salesman
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Giving Tuesday
Agency: Red Peak / New York
Client: ideo.org Category: Promotional / Posters - Single
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture Category: Data Visualization / Dynamic
Mobile Arcade
Agency: R/GA / São Paulo + MediaMonks / Sao Paulo
Client: Google Category: Data Visualization / Dynamic
Magic Words - The Documentary
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Branded Entertainment
Search for Greatness
Agency: BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client: Sony PlayStation Category: Innovation in Branded Entertainment
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Innovation in Branded Entertainment
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Branded Entertainment
Rink Bingo
Agency: FCB / Zürich
Client: Hockey Club Davos Category: Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Agency:
Lyft / San Francisco + Chromosphere / Los Angeles + Broad Reach Pictures / Los Angeles
Client:
Lyft
Title:
June: Life is Better When You Share the Ride
Category:
Online / Long Form - Single
Annual ID:
OS_BE17079M
Award:
2017 Branded Entertainment Merit Award
Agency:
Van's General Store / New York
Client:
Cadillac
Title:
Indomitable
Category:
Online / Long Form - Single
Annual ID:
OS_BE17080M
Award:
2017 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + New Land / Copenhagen + beOn / Copenhagen
Client:
Ford Denmark
Title:
The Family
Category:
Online / Long Form - Single
Annual ID:
OS_BE17081M
Award:
2017 Responsive Environments Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE17022M
Award:
2017 Design Merit Award
Agency:
Bonfire Labs / San Francisco + Salesforce / San Francisco
Client:
Salesforce
Title:
World Interrupted
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE17136M
Award:
2017 Radio Merit Award
Agency:
DM9DDB / São Paulo
Client:
89 FM
Title:
Truth Detector
Category:
Experiential Radio
Annual ID:
OS_RA17039M
Award:
2017 Radio Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client:
Rock the Vote
Title:
Election FM
Category:
Experiential Radio
Annual ID:
OS_RA17040M
Award:
2017 Radio Merit Award
Agency:
MCCANN / BUCHAREST
Client:
RADIO XXI
Title:
GO MONO
Category:
Experiential Radio
Annual ID:
OS_RA17041M
Award:
2017 Radio Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Experiential Radio
Annual ID:
OS_RA17042M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
Cinema to go
Category:
Innovation in Mobile
Annual ID:
OS_MO17084M
Award:
2017 Branded Entertainment Merit Award
Agency:
Farm League / Venice
Client:
Patagonia
Title:
Unbroken Ground
Category:
Film / Cinema / Non-Fiction / Documentary
Annual ID:
OS_BE17050M
Award:
2017 Branded Entertainment Merit Award
Agency:
FoxP2 / Cape Town + they / Johannesburg + TheWorkRoom / Cape Town
Client:
Ster-Kinekor
Title:
#OpenEyes
Category:
Film / Cinema / Non-Fiction / Documentary
Annual ID:
OS_BE17051M
Award:
2017 Branded Entertainment Merit Award
Agency:
hasan & partners Oy / Helsinki + Valio Oy / Helsinki + Cocoa Mediaproductions / Helsinki + Dagmar / Helsinki
Client:
Valio Oy
Title:
Gefilus - The lick-hiker's guide to inner strength
Category:
Film / Cinema / Non-Fiction / Documentary
Annual ID:
OS_BE17052M
Award:
2017 Branded Entertainment Merit Award
Agency:
Omelet / Los Angeles
Client:
A Better Los Angeles
Title:
License to Operate
Category:
Film / Cinema / Non-Fiction / Documentary
Annual ID:
OS_BE17053M
Award:
2017 Design Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Samsung
Title:
Design your time
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17207M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Netflix
Title:
Netflix Netflip
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17208M
Award:
2017 Design Merit Award
Agency:
SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Digital / Utility Design - Single
Annual ID:
OS_DE17209M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17065M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Charles
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17066M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Francis
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17067M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Man
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17068M
Award:
2017 Print & Outdoor Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
PT. United Family Food
Title:
Sour-Faced Woman
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17069M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Dude vs Pensioner
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17070M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Babe vs Mom
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17071M
Award:
2017 Print & Outdoor Merit Award
Agency:
LG2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Transvestite
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17072M
Award:
2017 Print & Outdoor Merit Award
Agency:
LG2 / Quebec City
Client:
Farnham Ale & Lager
Title:
Pregnancy Test
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17073M
Award:
2017 Print & Outdoor Merit Award
Agency:
MullenLowe / Singapore + MullenLowe / London
Client:
Unilever (Breeze)
Title:
Wool
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17074M
Award:
2017 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO17075M
Award:
2017 Social Media Merit Award
Agency:
Leo Burnett / Chicago
Client:
Brooks Running
Title:
Rule40
Category:
Craft / Writing
Annual ID:
OS_SM17082M
Award:
2017 Social Media Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
President of Playlists
Category:
Craft / Writing
Annual ID:
OS_SM17083M
Award:
2017 Design Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Data Visualization / Static
Annual ID:
OS_DE17189M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Annual ID:
OS_DE17190M
Award:
2017 Design Merit Award
Agency:
Studio Sonda / Vizinada
Client:
Vinski podrum Buzet
Title:
Piquentum St. Vital 2014, label through which nature speaks out
Category:
Data Visualization / Static
Annual ID:
OS_DE17191M
Award:
2017 Design Merit Award
Agency:
Baldwin& / Raleigh
Client:
Videri Chocolate Factory
Title:
Edible Chocolate Posters
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17137M
Award:
2017 Design Merit Award
Agency:
GREYnJ UNITED / BANGKOK + GREY SINGAPORE / Singapore
Client:
Ferrero
Title:
Fresh Kiss
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17138M
Award:
2017 Design Merit Award
Agency:
H2C Consultant Group / ChangSha + C² Creative Lab / ChangSha
Client:
China haze theme Poster Contest
Title:
Haze!
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17139M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Cloud Nine
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17140M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Glengarry Glen Ross
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17141M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
The Killer
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17142M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Grapes of Wrath
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17143M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
East of Eden
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17144M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Death of a Salesman
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17145M
Award:
2017 Design Merit Award
Agency:
Red Peak / New York
Client:
ideo.org
Title:
Giving Tuesday
Category:
Promotional / Posters - Single
Annual ID:
OS_DE17146M
Award:
2017 Design Merit Award
Agency:
DigitasLBi / New York + Accenture / New York
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17192M
Award:
2017 Design Merit Award
Agency:
R/GA / São Paulo + MediaMonks / Sao Paulo
Client:
Google
Title:
Mobile Arcade
Category:
Data Visualization / Dynamic
Annual ID:
OS_DE17193M
Award:
2017 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Documentary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17126M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBH / New York + Stillking / Prague + The Slaughterhouse at BBH / New York + The Mill / New York
Client:
Sony PlayStation
Title:
Search for Greatness
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17127M
Award:
2017 Branded Entertainment Merit Award
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17128M
Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17129M
Award:
2017 Branded Entertainment Merit Award
Agency:
FCB / Zürich
Client:
Hockey Club Davos
Title:
Rink Bingo
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17130M