The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence Category: Brand Voice
Barbie Evolve the Doll
Agency: Weber Shandwick / New York + BBDO / San Francisco
Client: Mattel Category: Brand Voice
scrubbing brush
Agency: Creators Group MAC / Tokyo
Client: kozo Co.,Ltd. Category: Craft / Illustration - Single or Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Illustration - Single or Series
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Craft / Illustration - Single or Series
Maues Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Ambev - Guaraná Antarctica Category: Craft / Illustration - Single or Series
WWF Iceberg Poster Campaign
Agency: Leo Burnett Manila / Makati City
Client: WWF Philippines Inc. Category: Craft / Illustration - Single or Series
Little Future –Possibility of generative medicine-
Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client: Takebe Lab Category: Craft / Illustration - Single or Series
One Flew Over the Cuckoo's Nest
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Craft / Illustration - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Craft / Illustration - Single or Series
Art with Watson
Agency: Ogilvy / New York
Client: IBM Category: Craft / Illustration - Single or Series
The Story of Vans
Agency: Vans / Cypress
Client: Vans Category: Craft / Illustration - Single or Series
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
Whopper Sign
Agency: DAVID / Miami
Client: Burger King Category: Ambient / P.O.P. & In-Store - Campaign
The Refugee Collection
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Refugees International Japan Category: Ambient / P.O.P. & In-Store - Campaign
Expedia Train
Agency: 180LA / Santa Monica
Client: Expedia Category: Craft - Writing / Writing - Single
Be Pop Cultured - Blac Chyna
Agency: Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles
Client: E! Entertainment Category: Craft - Writing / Writing - Single
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Craft - Writing / Writing - Single
The Beauty of the World
Agency: DDB / Paris
Client: Doctors of the World Category: Craft - Writing / Writing - Single
Looking Back
Agency: FCB / Chicago
Client: Clark Street Bridge Category: Craft - Writing / Writing - Single
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Craft - Writing / Writing - Single
We Are America
Agency: R/GA / New York
Client: The Ad Council Category: Craft - Writing / Writing - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Craft - Writing / Writing - Single
Praise
Agency: The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas
Client: Ram Category: Craft - Writing / Writing - Single
Captain Khan
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco
Client: Hillary Rodham Clinton Category: Craft - Writing / Writing - Single
The Unlikely Hero
Agency: 22squared / Atlanta, Tampa
Client: Interface Category: Motion Graphics / Single
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube Category: Television / Varying Length Campaign
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client: Hillary Rodham Clinton Category: Television / Varying Length Campaign
Nike Football Pro Genius
Agency: AKQA / London
Client: Nike Football Category: Digital / Game Design
Alive Spots
Agency: BBH India / Mumbai + Black Sheep Live / Mumbai
Client: Abbott India Category: Innovation in Radio
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer Category: Craft / Writing - Campaign
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Craft / Writing - Campaign
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Websites
Pharrell Williams Personal Website
Agency: FiveHundred / New York + i am OTHER / New York
Client: i am OTHER Category: Websites
Award:
2017 Public Relations Merit Award
Agency:
Volt / Stockholm
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Annual ID:
OS_PR17066M
Award:
2017 Public Relations Merit Award
Agency:
Weber Shandwick / New York + BBDO / San Francisco
Client:
Mattel
Title:
Barbie Evolve the Doll
Category:
Brand Voice
Annual ID:
OS_PR17067M
Award:
2017 Design Merit Award
Agency:
Creators Group MAC / Tokyo
Client:
kozo Co.,Ltd.
Title:
scrubbing brush
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17254M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17255M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17256M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17257M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Ambev - Guaraná Antarctica
Title:
Maues Posters
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17258M
Award:
2017 Design Merit Award
Agency:
Leo Burnett Manila / Makati City
Client:
WWF Philippines Inc.
Title:
WWF Iceberg Poster Campaign
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17259M
Award:
2017 Design Merit Award
Agency:
JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client:
Takebe Lab
Title:
Little Future –Possibility of generative medicine-
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17260M
Award:
2017 Design Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
One Flew Over the Cuckoo's Nest
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17261M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17262M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17263M
Award:
2017 Design Merit Award
Agency:
Vans / Cypress
Client:
Vans
Title:
The Story of Vans
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE17264M
Award:
2017 Interactive Merit Award
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17084M
Award:
2017 Interactive Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17085M
Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17086M
Award:
2017 Interactive Merit Award
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17087M
Award:
2017 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17088M
Award:
2017 Interactive Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17089M
Award:
2017 Direct Marketing Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Ambient / P.O.P. & In-Store - Campaign
Annual ID:
OS_DI17060M
Award:
2017 Direct Marketing Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Refugees International Japan
Title:
The Refugee Collection
Category:
Ambient / P.O.P. & In-Store - Campaign
Annual ID:
OS_DI17061M
Award:
2017 Moving Image Craft Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Train
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17056M
Award:
2017 Moving Image Craft Merit Award
Agency:
Bartle Bogle Hegarty / Los Angeles + Smuggler / Los Angeles
Client:
E! Entertainment
Title:
Be Pop Cultured - Blac Chyna
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17057M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17058M
Award:
2017 Moving Image Craft Merit Award
Agency:
DDB / Paris
Client:
Doctors of the World
Title:
The Beauty of the World
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17059M
Award:
2017 Moving Image Craft Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
Looking Back
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17060M
Award:
2017 Moving Image Craft Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17061M
Award:
2017 Moving Image Craft Merit Award
Agency:
R/GA / New York
Client:
The Ad Council
Title:
We Are America
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17062M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17063M
Award:
2017 Moving Image Craft Merit Award
Agency:
The Richards Group / Dallas + Bunker / New York + 3008 / Dallas + Treehouse Edit / Dallas
Client:
Ram
Title:
Praise
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17064M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Asche & Spencer / San Francisco
Client:
Hillary Rodham Clinton
Title:
Captain Khan
Category:
Craft - Writing / Writing - Single
Annual ID:
OS_MI17065M
Award:
2017 Design Merit Award
Agency:
22squared / Atlanta, Tampa
Client:
Interface
Title:
The Unlikely Hero
Category:
Motion Graphics / Single
Annual ID:
OS_DE17232M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Motion Graphics / Single
Annual ID:
OS_DE17233M
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Anomaly / New York
Client:
Youtube
Title:
Youtube Music
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI17077M
Award:
2017 Film Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Television / Varying Length Campaign
Annual ID:
OS_FI17078M
Award:
2017 Design Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football Pro Genius
Category:
Digital / Game Design
Annual ID:
OS_DE17205M
Award:
2017 Design Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Digital / Game Design
Annual ID:
OS_DE17206M
Award:
2017 Radio Merit Award
Agency:
BBH India / Mumbai + Black Sheep Live / Mumbai
Client:
Abbott India
Title:
Alive Spots
Category:
Innovation in Radio
Annual ID:
OS_RA17050M
Award:
2017 Radio Merit Award
Agency:
Grey India / Gurgaon
Client:
Radio City 91.1 FM
Title:
Candy Class
Category:
Innovation in Radio
Annual ID:
OS_RA17051M
Award:
2017 Cross-Platform Merit Award
Agency:
LG2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17076M
Award:
2017 Cross-Platform Merit Award
Agency:
Marcel / Sydney
Client:
ABC / Marcel
Title:
Art Breaks
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17077M
Award:
2017 Cross-Platform Merit Award
Agency:
Spotify / New York
Client:
Spotify
Title:
2016 Wrapped
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17078M
Award:
2017 Cross-Platform Merit Award
Agency:
The Martin Agency / Richmond + Furlined / Los Angeles
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP17079M
Award:
2017 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Websites
Annual ID:
OS_IN17036M
Award:
2017 Interactive Merit Award
Agency:
FiveHundred / New York + i am OTHER / New York
Client:
i am OTHER
Title:
Pharrell Williams Personal Website
Category:
Websites
Annual ID:
OS_IN17037M
Award:
2017 Interactive Merit Award
Agency:
FRED & FARID / Shanghai
Client:
Diesel
Title:
The Responsible lookbook
Category:
Websites
Annual ID:
OS_IN17038M
Award:
2017 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
Residente
Title:
Residente
Category:
Websites
Annual ID:
OS_IN17039M
Award:
2017 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Annual ID:
OS_IN17040M
Award:
2017 Interactive Merit Award
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Websites
Annual ID:
OS_IN17041M
Award:
2017 Interactive Merit Award
Agency:
Preacher / Austin + Wild / Vienna
Client:
Squarespace
Title:
Playing Lynch
Category:
Websites
Annual ID:
OS_IN17042M