The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Weber Genesis II
Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global
Client: Weber Category: Websites
Flags
Agency: AlmapBBDO / São Paulo
Client: Visa Category: Craft / Art Direction - Single or Campaign
Finding Her
Agency: DDB / Dubai
Client: UN Women Category: Craft / Art Direction - Single or Campaign
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council Category: Craft / Art Direction - Single or Campaign
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD. Category: Craft / Art Direction - Single or Campaign
Floods
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Craft / Art Direction - Single or Campaign
Boeing Flypaper
Agency: FCB / Chicago
Client: The Boeing Company Category: Craft / Art Direction - Single or Campaign
Holiday Packing
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Art Direction - Single or Campaign
Save Their Tears
Agency: Impact BBDO / Dubai
Client: Johnson & Johnson Category: Craft / Art Direction - Single or Campaign
Elizabeth Williams
Agency: Leo Burnett / Chicago
Client: Donate Life America Category: Craft / Art Direction - Single or Campaign
One Cut Kill All
Agency: Ogilvy Group Thailand / Bangkok
Client: Seub Nakhasathien Foundation Category: Craft / Art Direction - Single or Campaign
Doors Of Thrones
Agency: Publicis / London
Client: Tourism Ireland Category: Craft / Art Direction - Single or Campaign
KIMONO WEARING THE RAIN
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client: TAKASHIMAYA Category: Craft / Art Direction - Single or Campaign
Loving the night
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Craft / Art Direction - Single or Campaign
Chris Fonseca I Keep It Moving I Smirnoff Ice
Agency: 72andSunny / New York + Epoch / New York + Cut N Run / New York
Client: Smirnoff Category: Craft - Editing / Editing - Single
Judo Kid
Agency: BBDO / New York + Smuggler / Los Angeles
Client: American Family Insurance Category: Craft - Editing / Editing - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Craft - Editing / Editing - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Editing / Editing - Single
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil Category: Craft - Editing / Editing - Single
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo Category: Craft - Editing / Editing - Single
Money Maker
Agency: Net#work BBDO / Johannesburg
Client: Coronation Fund Managers Category: Craft - Editing / Editing - Single
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Category: Influencer Marketing / Episodic
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client: AT&T Category: Influencer Marketing / Episodic
Lego Batman
Agency: Commonwealth//McCann / Detroit + Carat / Detroit
Client: Chevrolet Category: Film / Cinema / Fiction
The Mermaid
Agency: Publicis Conseil / Paris
Client: SNSM - National Maritime Rescue Organization Category: Film / Cinema / Fiction
Magic Words - The Book
Agency: AlmapBBDO / São Paulo
Client: HP Category: Innovation in Design / Print Design
Paper Glasses
Agency: Grey / Mexico City
Client: Save the Children Category: Innovation in Design / Print Design
Amnesty Unblocker
Agency: Colenso BBDO / Auckland
Client: Amnesty International Category: Online Advertising / Banners
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Online Advertising / Banners
Passport Challenge
Agency: Mother / London + MediaMonks / Amsterdam
Client: Ikea Category: Online Advertising / Banners
Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client: Renault Category: Online Advertising / Banners
Kobe's Rules Book
Agency: Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client: ESPN Category: Promotional / Promotional Items - Single or Series
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Promotional / Promotional Items - Single or Series
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client: Green Ribbon Project Committee Category: Promotional / Promotional Items - Single or Series
Pina_
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Pinacoteca do Estado de São Paulo Category: Promotional / Promotional Items - Single or Series
Tokyo Deep Nights
Agency: HAKUHODO INC. / TOKYO
Client: TAKEO CO.,LTD. Category: Promotional / Promotional Items - Single or Series
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Museum of Contemporary Art Brochure
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Promotional Items - Single or Series
Flush HB2
Agency: McKinney / Durham + Public Address System / Brooklyn
Client: Equality NC Category: Promotional / Promotional Items - Single or Series
Artquarium
Agency: Ogilvy Group Thailand / Bangkok
Client: Papawin Co., Ltd. Category: Promotional / Promotional Items - Single or Series
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna
Client: Ötztal Tourismus Category: Promotional / Promotional Items - Single or Series
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Mobile / User Experience
Award:
2017 Interactive Merit Award
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Websites
Annual ID:
OS_IN17043M
Award:
2017 Interactive Merit Award
Agency:
Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global
Client:
Weber
Title:
Weber Genesis II
Category:
Websites
Annual ID:
OS_IN17044M
Award:
2017 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Visa
Title:
Flags
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17159M
Award:
2017 Print & Outdoor Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17160M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17161M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17162M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Floods
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17163M
Award:
2017 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
The Boeing Company
Title:
Boeing Flypaper
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17164M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
Holiday Packing
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17165M
Award:
2017 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai
Client:
Johnson & Johnson
Title:
Save Their Tears
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17166M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Elizabeth Williams
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17167M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Seub Nakhasathien Foundation
Title:
One Cut Kill All
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17168M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / London
Client:
Tourism Ireland
Title:
Doors Of Thrones
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17169M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO products inc. / Tokyo
Client:
TAKASHIMAYA
Title:
KIMONO WEARING THE RAIN
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17170M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO17171M
Award:
2017 Moving Image Craft Merit Award
Agency:
72andSunny / New York + Epoch / New York + Cut N Run / New York
Client:
Smirnoff
Title:
Chris Fonseca I Keep It Moving I Smirnoff Ice
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17066M
Award:
2017 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17067M
Award:
2017 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
American Family Insurance
Title:
Judo Kid
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17068M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17069M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17070M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / Atlanta
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17071M
Award:
2017 Moving Image Craft Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17072M
Award:
2017 Moving Image Craft Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Coronation Fund Managers
Title:
Money Maker
Category:
Craft - Editing / Editing - Single
Annual ID:
OS_MI17073M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17015M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17016M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client:
AT&T
Title:
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17017M
Award:
2017 Branded Entertainment Merit Award
Agency:
Commonwealth//McCann / Detroit + Carat / Detroit
Client:
Chevrolet
Title:
Lego Batman
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17048M
Award:
2017 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
SNSM - National Maritime Rescue Organization
Title:
The Mermaid
Category:
Film / Cinema / Fiction
Annual ID:
OS_BE17049M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Book
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17283M
Award:
2017 Design Merit Award
Agency:
Grey / Mexico City
Client:
Save the Children
Title:
Paper Glasses
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17284M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Innovation in Design / Print Design
Annual ID:
OS_DE17285M
Award:
2017 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Amnesty International
Title:
Amnesty Unblocker
Category:
Online Advertising / Banners
Annual ID:
OS_IN17050M
Award:
2017 Interactive Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Annual ID:
OS_IN17051M
Award:
2017 Interactive Merit Award
Agency:
Mother / London + MediaMonks / Amsterdam
Client:
Ikea
Title:
Passport Challenge
Category:
Online Advertising / Banners
Annual ID:
OS_IN17052M
Award:
2017 Interactive Merit Award
Agency:
Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Annual ID:
OS_IN17053M
Award:
2017 Design Merit Award
Agency:
Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo
Client:
ESPN
Title:
Kobe's Rules Book
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17162M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17163M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17164M
Award:
2017 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Pinacoteca do Estado de São Paulo
Title:
Pina_
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17165M
Award:
2017 Design Merit Award
Agency:
HAKUHODO INC. / TOKYO
Client:
TAKEO CO.,LTD.
Title:
Tokyo Deep Nights
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17166M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17167M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17168M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Brochure
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17169M
Award:
2017 Design Merit Award
Agency:
McKinney / Durham + Public Address System / Brooklyn
Client:
Equality NC
Title:
Flush HB2
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17170M
Award:
2017 Design Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
Papawin Co., Ltd.
Title:
Artquarium
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17171M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich + Serviceplan Austria / Vienna
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Promotional / Promotional Items - Single or Series
Annual ID:
OS_DE17172M
Award:
2017 UX / UI Merit Award
Agency:
DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Annual ID:
OS_UX17028M
Award:
2017 UX / UI Merit Award
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Annual ID:
OS_UX17029M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Annual ID:
OS_UX17030M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Annual ID:
OS_UX17031M