The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Mobile / User Experience
Unfairy Tales
Agency: 180LA / Santa Monica + MediaMonks / Los Angeles
Client: Unicef Category: Mobile Advertising
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland Category: Mobile Advertising
SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Mobile Advertising
Don't Skip Your Prostate
Agency: J. Walter Thompson / New York
Client: Vice Media Category: Mobile Advertising
Science4Refugees - ResearchBuddies
Agency: Interone BBDO / Munich
Client: Euraxess - Researchers in Motion Category: Websites
Shockwaves
Agency: la chose / Paris
Client: Sécurité Routière / Road safety Category: Television / Long Form - Campaign
Blood
Agency: 750mph / London + AMV BBDO / London
Client: SCA Bodyform Category: Craft - Sound Design / Sound Design - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Craft - Sound Design / Sound Design - Single
JAPAN - Where tradition meets the future
Agency: ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client: Japan National Tourism Organization Category: Craft - Sound Design / Sound Design - Single
JOYRIDE Tundra
Agency: J. Walter Thompson / Atlanta
Client: Pennzoil Category: Craft - Sound Design / Sound Design - Single
Voices of Life
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Sound Design / Sound Design - Single
The Chant
Agency: Leo Burnett / Chicago
Client: Samsung Category: Craft - Sound Design / Sound Design - Single
Here's to Us
Agency: Net#work BBDO / Johannesburg
Client: Diageo Category: Craft - Sound Design / Sound Design - Single
The Heart
Agency: Saatchi & Saatchi / London + MJZ / London
Client: VISA Europe Category: Craft - Sound Design / Sound Design - Single
#BreakTheGame
Agency: Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client: Under Armour Category: Branded Social Post / Real-Time Response
Olympics News Lab at Google
Agency: Google Brand Studio / San Francisco + Swift / Portland
Client: Google Category: Branded Social Post / Real-Time Response
Winter Swear Jar
Agency: J. Walter Thompson Canada / Toronto
Client: Hotels.com Category: Branded Social Post / Real-Time Response
Outrage Is Not Enough
Agency: Ogilvy & Mather / London
Client: Amnesty International Category: Branded Social Post / Real-Time Response
I'm Moving to Canada
Agency: Publicis / New York
Client: Doctors of the World Category: Branded Social Post / Real-Time Response
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide Category: Branded Social Post / Real-Time Response
Dove: Dear Media
Agency: SapientRazorfish / New York
Client: Dove Category: Branded Social Post / Real-Time Response
Twitter Beef
Agency: VML / Kansas City
Client: Wendy's Category: Branded Social Post / Real-Time Response
No more black target
Agency: FRED & FARID / New York
Client: New York Ethical Society Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
The Lemonade Stand
Agency: Leo Burnett / Toronto + Jungle Media / Toronto
Client: Yellow Pages Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
West Marin Review, cover series
Agency: Madeleine Corson Design / San Francisco
Client: West Marin Review Category: Editorial / Magazine Cover Design
New Baraka – the first online shop for hope
Agency: denkwerk GmbH / Köln
Client: YOU Stiftung – Bildung für Kinder in Not Category: Digital / Website Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN Category: Digital / Website Design
The 21st Century Gold Rush
Agency: Gladeye / Auckland
Client: Huffington Post Highline Category: Digital / Website Design
A Bear’s-Eye View of Yellowstone
Agency: Hello Monday / New York
Client: National Geographic Category: Digital / Website Design
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Integrated Branding
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis Category: Integrated Branding
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Integrated Branding
#LightUpTheNation
Agency: Anomaly / Toronto
Client: Labatt Brewing Company Ltd. Category: Integrated Branding
Snickers Live
Agency: BBDO / New York + O Positive
Client: Mars Chocolate North America - Snickers Category: Integrated Branding
Award:
2017 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Mobile / User Experience
Annual ID:
OS_UX17032M
Award:
2017 Mobile Merit Award
Agency:
180LA / Santa Monica + MediaMonks / Los Angeles
Client:
Unicef
Title:
Unfairy Tales
Category:
Mobile Advertising
Annual ID:
OS_MO17049M
Award:
2017 Mobile Merit Award
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Mobile Advertising
Annual ID:
OS_MO17050M
Award:
2017 Mobile Merit Award
Agency:
BIMM / Toronto
Client:
WD-40
Title:
Haunted Door
Category:
Mobile Advertising
Annual ID:
OS_MO17051M
Award:
2017 Mobile Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Mobile Advertising
Annual ID:
OS_MO17052M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Mobile Advertising
Annual ID:
OS_MO17053M
Award:
2017 Mobile Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Mobile Advertising
Annual ID:
OS_MO17054M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / New York
Client:
Vice Media
Title:
Don't Skip Your Prostate
Category:
Mobile Advertising
Annual ID:
OS_MO17055M
Award:
2017 Mobile Merit Award
Agency:
KBS / New York + Serviceplan / Munich
Client:
BMW
Title:
Eyes on Gigi
Category:
Mobile Advertising
Annual ID:
OS_MO17056M
Award:
2017 Mobile Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Can't Stop
Category:
Mobile Advertising
Annual ID:
OS_MO17057M
Award:
2017 Mobile Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Annual ID:
OS_MO17032M
Award:
2017 Mobile Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Websites
Annual ID:
OS_MO17033M
Award:
2017 Mobile Merit Award
Agency:
Impact BBDO / Dubai
Client:
La Libanaise Des Jeux
Title:
Skip Friday 13
Category:
Websites
Annual ID:
OS_MO17034M
Award:
2017 Mobile Merit Award
Agency:
Interone BBDO / Munich
Client:
Euraxess - Researchers in Motion
Title:
Science4Refugees - ResearchBuddies
Category:
Websites
Annual ID:
OS_MO17035M
Award:
2017 Mobile Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Annual ID:
OS_MO17036M
Award:
2017 Film Merit Award
Agency:
la chose / Paris
Client:
Sécurité Routière / Road safety
Title:
Shockwaves
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI17076M
Award:
2017 Moving Image Craft Merit Award
Agency:
750mph / London + AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17098M
Award:
2017 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17099M
Award:
2017 Moving Image Craft Merit Award
Agency:
ENJIN Inc. / Tokyo + kirameki Inc. / Tokyo + THINKA Inc. / Tokyo + Bascule Inc. / Tokyo
Client:
Japan National Tourism Organization
Title:
JAPAN - Where tradition meets the future
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17100M
Award:
2017 Moving Image Craft Merit Award
Agency:
J. Walter Thompson / Atlanta
Client:
Pennzoil
Title:
JOYRIDE Tundra
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17101M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
Voices of Life
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17102M
Award:
2017 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Samsung
Title:
The Chant
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17103M
Award:
2017 Moving Image Craft Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
Diageo
Title:
Here's to Us
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17104M
Award:
2017 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / London + MJZ / London
Client:
VISA Europe
Title:
The Heart
Category:
Craft - Sound Design / Sound Design - Single
Annual ID:
OS_MI17105M
Award:
2017 Social Media Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
AiMEN
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17055M
Award:
2017 Social Media Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + O POSITIVE / New York
Client:
Under Armour
Title:
#BreakTheGame
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17056M
Award:
2017 Social Media Merit Award
Agency:
Google Brand Studio / San Francisco + Swift / Portland
Client:
Google
Title:
Olympics News Lab at Google
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17057M
Award:
2017 Social Media Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Hotels.com
Title:
Winter Swear Jar
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17058M
Award:
2017 Social Media Merit Award
Agency:
Ogilvy & Mather / London
Client:
Amnesty International
Title:
Outrage Is Not Enough
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17059M
Award:
2017 Social Media Merit Award
Agency:
Publicis / New York
Client:
Doctors of the World
Title:
I'm Moving to Canada
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17060M
Award:
2017 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Tide
Title:
Bradshaw Stain
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17061M
Award:
2017 Social Media Merit Award
Agency:
SapientRazorfish / New York
Client:
Dove
Title:
Dove: Dear Media
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17062M
Award:
2017 Social Media Merit Award
Agency:
VML / Kansas City
Client:
Wendy's
Title:
Twitter Beef
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17063M
Award:
2017 Print & Outdoor Merit Award
Agency:
FRED & FARID / New York
Client:
New York Ethical Society
Title:
No more black target
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17155M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett / Toronto + Jungle Media / Toronto
Client:
Yellow Pages
Title:
The Lemonade Stand
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17156M
Award:
2017 Print & Outdoor Merit Award
Agency:
NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Campaign
Annual ID:
OS_PO17157M
Award:
2017 Mobile Merit Award
Agency:
AKQA / New York
Client:
AKQA
Title:
The Snow Fox
Category:
Self-Promotion
Annual ID:
OS_MO17080M
Award:
2017 Design Merit Award
Agency:
Madeleine Corson Design / San Francisco
Client:
West Marin Review
Title:
West Marin Review, cover series
Category:
Editorial / Magazine Cover Design
Annual ID:
OS_DE17127M
Award:
2017 Design Merit Award
Agency:
B-Reel / (Stockholm)
Client:
H&M
Title:
H&M x KENZO
Category:
Digital / Website Design
Annual ID:
OS_DE17194M
Award:
2017 Design Merit Award
Agency:
denkwerk GmbH / Köln
Client:
YOU Stiftung – Bildung für Kinder in Not
Title:
New Baraka – the first online shop for hope
Category:
Digital / Website Design
Annual ID:
OS_DE17195M
Award:
2017 Design Merit Award
Agency:
BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Annual ID:
OS_DE17196M
Award:
2017 Design Merit Award
Agency:
Gladeye / Auckland
Client:
Huffington Post Highline
Title:
The 21st Century Gold Rush
Category:
Digital / Website Design
Annual ID:
OS_DE17197M
Award:
2017 Design Merit Award
Agency:
Hello Monday / New York
Client:
National Geographic
Title:
A Bear’s-Eye View of Yellowstone
Category:
Digital / Website Design
Annual ID:
OS_DE17198M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Digital / Website Design
Annual ID:
OS_DE17199M
Award:
2017 Cross-Platform Merit Award
Agency:
72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client:
Google
Title:
Year In Search 2016
Category:
Integrated Branding
Annual ID:
OS_CP17044M
Award:
2017 Cross-Platform Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client:
John Lewis
Title:
Buster The Boxer
Category:
Integrated Branding
Annual ID:
OS_CP17045M
Award:
2017 Cross-Platform Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Integrated Branding
Annual ID:
OS_CP17046M
Award:
2017 Cross-Platform Merit Award
Agency:
Anomaly / Toronto
Client:
Labatt Brewing Company Ltd.
Title:
#LightUpTheNation
Category:
Integrated Branding
Annual ID:
OS_CP17047M
Award:
2017 Cross-Platform Merit Award
Agency:
BBDO / New York + O Positive
Client:
Mars Chocolate North America - Snickers
Title:
Snickers Live
Category:
Integrated Branding
Annual ID:
OS_CP17048M
Award:
2017 Cross-Platform Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Whopper Sign
Category:
Integrated Branding
Annual ID:
OS_CP17049M