The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen Category: Innovation in Film / Online
Commotion Issue 2
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya
Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation Category: Television / Long Form - Single
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA Category: Television / Long Form - Single
Parentamorphosis
Agency: Arnold Worldwide / Boston
Client: Progressive Category: Television / Long Form - Single
Coming of Age
Agency: Bartle Bogle Hegarty / London + Outsider / London
Client: PCUK Category: Television / Long Form - Single
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Long Form - Single
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation Category: Television / Long Form - Single
The Piccards
Agency: Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client: Moët Hennessy USA Category: Television / Long Form - Single
Imam & Priest
Agency: Joint / London + HLA / London
Client: Amazon Category: Television / Long Form - Single
Please Re-Elect Gerald...Please!
Agency: KC Strategies / Austin + Steve Mims Films / Austin
Client: Gerald Daugherty Campaign Category: Television / Long Form - Single
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Television / Long Form - Single
Blood
Agency: Stink Films / London + AMV BBDO / London
Client: SCA Bodyform Category: Television / Long Form - Single
The Human Family
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television / Long Form - Single
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles Category: Television / Long Form - Single
The Conductor
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Nike Category: Television / Long Form - Single
The Switch
Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Client: Nike Category: Television / Long Form - Single
A Tale of Two Cities
Agency: J. Walter Thompson / India
Client: The Hindu Category: Innovation in Responsive Environments
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia Category: Innovation in Responsive Environments
M.W.
Agency: PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client: YKK AP Category: Innovation in Responsive Environments
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Innovation in Responsive Environments
The Institute Presents: Neurosociety / Media Design and Production
Agency: Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client: Todomundo! Category: Innovation in Responsive Environments
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Unworthy Meals / Crab
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
Unworthy Meals / Snails
Agency: Ogilvy & Mather / Bogota
Client: Carulla Cooking School Category: Craft / Photography - Single or Campaign
We were the refugees once
Agency: Y&R / Prague + GPS Production / Prague
Client: UNHCR Category: Craft / Photography - Single or Campaign
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Utility
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados Category: Utility
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Utility
Every Pixel Counts (spots seq 1)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Next Awards Category: Broadcast / Any Length - Campaign
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Campaign
Travel before its not fun anymore
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Flight Centre Category: Broadcast / Any Length - Campaign
Honestly Good Prices
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Campaign
BMW Original Parts
Agency: OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client: BMW South Africa Category: Broadcast / Any Length - Campaign
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
Award:
2017 Film Merit Award
Agency:
FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Annual ID:
OS_FI17145M
Award:
2017 Film Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Annual ID:
OS_FI17146M
Award:
2017 Film Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Annual ID:
OS_FI17147M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Curves
Category:
Typography / Static
Annual ID:
OS_DE17131M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Annual ID:
OS_DE17132M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 3
Category:
Typography / Static
Annual ID:
OS_DE17133M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Annual ID:
OS_DE17134M
Award:
2017 Design Merit Award
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Annual ID:
OS_DE17135M
Award:
2017 Film Merit Award
Agency:
72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Television / Long Form - Single
Annual ID:
OS_FI17061M
Award:
2017 Film Merit Award
Agency:
Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client:
IKEA
Title:
Every Other Week
Category:
Television / Long Form - Single
Annual ID:
OS_FI17062M
Award:
2017 Film Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Progressive
Title:
Parentamorphosis
Category:
Television / Long Form - Single
Annual ID:
OS_FI17063M
Award:
2017 Film Merit Award
Agency:
Bartle Bogle Hegarty / London + Outsider / London
Client:
PCUK
Title:
Coming of Age
Category:
Television / Long Form - Single
Annual ID:
OS_FI17064M
Award:
2017 Film Merit Award
Agency:
Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Jungle Hero
Category:
Television / Long Form - Single
Annual ID:
OS_FI17065M
Award:
2017 Film Merit Award
Agency:
Cossette / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Television / Long Form - Single
Annual ID:
OS_FI17066M
Award:
2017 Film Merit Award
Agency:
Droga5 / New York + Moet Hennessy USA / New York + Anonymous | Somesuch / London
Client:
Moët Hennessy USA
Title:
The Piccards
Category:
Television / Long Form - Single
Annual ID:
OS_FI17067M
Award:
2017 Film Merit Award
Agency:
Joint / London + HLA / London
Client:
Amazon
Title:
Imam & Priest
Category:
Television / Long Form - Single
Annual ID:
OS_FI17068M
Award:
2017 Film Merit Award
Agency:
KC Strategies / Austin + Steve Mims Films / Austin
Client:
Gerald Daugherty Campaign
Title:
Please Re-Elect Gerald...Please!
Category:
Television / Long Form - Single
Annual ID:
OS_FI17069M
Award:
2017 Film Merit Award
Agency:
Leo Burnett / Madrid + RCR / Madrid
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Annual ID:
OS_FI17070M
Award:
2017 Film Merit Award
Agency:
Stink Films / London + AMV BBDO / London
Client:
SCA Bodyform
Title:
Blood
Category:
Television / Long Form - Single
Annual ID:
OS_FI17071M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
The Human Family
Category:
Television / Long Form - Single
Annual ID:
OS_FI17072M
Award:
2017 Film Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
Burns & Smiles
Title:
Halloween
Category:
Television / Long Form - Single
Annual ID:
OS_FI17073M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client:
Nike
Title:
The Conductor
Category:
Television / Long Form - Single
Annual ID:
OS_FI17074M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Client:
Nike
Title:
The Switch
Category:
Television / Long Form - Single
Annual ID:
OS_FI17075M
Award:
2017 Responsive Environments Merit Award
Agency:
J. Walter Thompson / India
Client:
The Hindu
Title:
A Tale of Two Cities
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17023M
Award:
2017 Responsive Environments Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17024M
Award:
2017 Responsive Environments Merit Award
Agency:
PARTY / Tokyo + BIRDMAN / Tokyo + TASKO inc. / Tokyo + GEEK PICTURES INC. / Tokyo
Client:
YKK AP
Title:
M.W.
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17025M
Award:
2017 Responsive Environments Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
LandCruiser Emergency Network
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17026M
Award:
2017 Responsive Environments Merit Award
Agency:
Unified Field, Interactive / New York + PACE Art + Technology / Menlo Park + Todomundo!
Client:
Todomundo!
Title:
The Institute Presents: Neurosociety / Media Design and Production
Category:
Innovation in Responsive Environments
Annual ID:
OS_RE17027M
Award:
2017 UX / UI Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17037M
Award:
2017 UX / UI Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17038M
Award:
2017 UX / UI Merit Award
Agency:
McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17039M
Award:
2017 UX / UI Merit Award
Agency:
Pet Gorilla / Los Angeles + Nest / Palo Alto
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17040M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17041M
Award:
2017 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17182M
Award:
2017 Print & Outdoor Merit Award
Agency:
Leo Burnett Germany / Frankfurt
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17183M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Crab
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17184M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Carulla Cooking School
Title:
Unworthy Meals / Snails
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17185M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Prague + GPS Production / Prague
Client:
UNHCR
Title:
We were the refugees once
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17186M
Award:
2017 Print & Outdoor Merit Award
Agency:
Y&R / Dubai
Client:
The Cartel
Title:
Be Seen
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO17187M
Award:
2017 Mobile Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
TacoBot
Category:
Utility
Annual ID:
OS_MO17044M
Award:
2017 Mobile Merit Award
Agency:
Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Utility
Annual ID:
OS_MO17045M
Award:
2017 Mobile Merit Award
Agency:
J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client:
Atados
Title:
Donate the Bars
Category:
Utility
Annual ID:
OS_MO17046M
Award:
2017 Mobile Merit Award
Agency:
Kärnhuset / Stockholm
Client:
Stockholmståg
Title:
The Train Brain Project
Category:
Utility
Annual ID:
OS_MO17047M
Award:
2017 Mobile Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Utility
Annual ID:
OS_MO17048M
Award:
2017 Radio Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD Next Awards
Title:
Every Pixel Counts (spots seq 1)
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17033M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17034M
Award:
2017 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Flight Centre
Title:
Travel before its not fun anymore
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17035M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Honestly Good Prices
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17036M
Award:
2017 Radio Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg + Howard Audio / Johannesburg
Client:
BMW South Africa
Title:
BMW Original Parts
Category:
Broadcast / Any Length - Campaign
Annual ID:
OS_RA17037M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M