The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Packaging / Specialty
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia Category: Packaging / Specialty
A rice package in koi shape.
Agency: Wain / Beijing
Client: Suyuan Food Group Category: Packaging / Specialty
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client: Virgin Atlantic Category: Under 100K Budget
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols Category: Under 100K Budget
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club Category: Under 100K Budget
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London
Client: Inspiring the Future Category: Under 100K Budget
Fencing
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity Category: Under 100K Budget
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG Category: Under 100K Budget
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems Category: Under 100K Budget
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Smart Communications Inc Category: Under 100K Budget
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos Category: Under 100K Budget
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client: Hillary Rodham Clinton Category: Under 100K Budget
Coming Home
Agency: adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client: Waitrose Category: Craft - Visual Effects / Visual Effects - Single
Kitchen
Agency: BETC / Paris
Client: CANAL Category: Craft - Visual Effects / Visual Effects - Single
Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Craft - Visual Effects / Visual Effects - Single
LG Electronics "World of Play"
Agency: Energy BBDO / Chicago
Client: LG Electronics Category: Craft - Visual Effects / Visual Effects - Single
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America Category: Craft - Visual Effects / Visual Effects - Single
Venmo Micro Hack
Agency: Deutsch / New York
Client: WATERisLIFE Category: Innovation in Interactive / Online
Game Changer
Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client: Under Armour Category: Innovation in Interactive / Online
Virtual Art Sessions
Agency: Google Data Arts Team / San Francisco
Client: Google Data Arts Team Category: Innovation in Interactive / Online
Land Lines
Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client: Google Data Arts Team Category: Innovation in Interactive / Online
Tomcat: Facebook Not Live - Integrated Campaign
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Integrated Branding / Integrated Online
Extra Gum "Give Extra, get extra"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars, Incorporated Category: Integrated Branding / Integrated Online
Project Literacy
Agency: FCB Inferno / London
Client: Pearson Category: Integrated Branding / Integrated Online
Introducing
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client: Heineken / Dos Equis Category: Integrated Branding / Integrated Online
Conspicuous Savers - Integrated Online - National Savings Month
Agency: King James Group / Cape Town
Client: Sanlam Category: Integrated Branding / Integrated Online
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client: Nike Category: Integrated Branding / Integrated Online
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles Category: Publishing / Magazine - Single
Boy
Agency: Dentsu / Singapore
Client: Regional Environmental Awareness Cameron Highlands Category: Publishing / Magazine - Single
Adios Amigo
Agency: Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client: Heineken / Dos Equis Category: Publishing / Magazine - Single
Pinball
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Roller Coaster
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Skate Park
Agency: La Comunidad / Buenos Aires
Client: Ferrero Rocher, Argentina Category: Publishing / Magazine - Single
Instructions / Doll´s House
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Cradle
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
Instructions / Car chair
Agency: Ogilvy & Mather / Bogota
Client: Pfizer Category: Publishing / Magazine - Single
iPain
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Judgment
Agency: Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client: Liomont / Analgen Forte Category: Publishing / Magazine - Single
Loving the night 2
Agency: TBWA\THAILAND / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
#CanalNotes
Agency: Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client: Havas New York Category: Self-Promotion
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
Award:
2017 Design Merit Award
Agency:
KNOCK, inc. / Minneapolis
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Annual ID:
OS_DE17183M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Annual ID:
OS_DE17184M
Award:
2017 Design Merit Award
Agency:
LinShaobin Design / Shantou
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE17185M
Award:
2017 Design Merit Award
Agency:
McCann / Bogota
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Annual ID:
OS_DE17186M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Annual ID:
OS_DE17187M
Award:
2017 Design Merit Award
Agency:
Wain / Beijing
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Annual ID:
OS_DE17188M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client:
Virgin Atlantic
Title:
#GetOutOfOffice
Category:
Under 100K Budget
Annual ID:
OS_FI17128M
Award:
2017 Film Merit Award
Agency:
adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client:
Harvey Nichols
Title:
Britalia
Category:
Under 100K Budget
Annual ID:
OS_FI17129M
Award:
2017 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Annual ID:
OS_FI17130M
Award:
2017 Film Merit Award
Agency:
Mercado McCann / Buenos Aires
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Annual ID:
OS_FI17131M
Award:
2017 Film Merit Award
Agency:
MullenLowe / London + Burger / London + Unit / London
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Annual ID:
OS_FI17132M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Annual ID:
OS_FI17133M
Award:
2017 Film Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Annual ID:
OS_FI17134M
Award:
2017 Film Merit Award
Agency:
Station Film / New York
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Under 100K Budget
Annual ID:
OS_FI17135M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Istanbul
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Annual ID:
OS_FI17136M
Award:
2017 Film Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Annual ID:
OS_FI17137M
Award:
2017 Film Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Annual ID:
OS_FI17138M
Award:
2017 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Annual ID:
OS_FI17139M
Award:
2017 Film Merit Award
Agency:
Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Annual ID:
OS_FI17140M
Award:
2017 Moving Image Craft Merit Award
Agency:
adam&eveDDB / London + Manning Gotlieb OMD / London + Rogue Films / London + The Mill / London
Client:
Waitrose
Title:
Coming Home
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17093M
Award:
2017 Moving Image Craft Merit Award
Agency:
BETC / Paris
Client:
CANAL
Title:
Kitchen
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17094M
Award:
2017 Moving Image Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17095M
Award:
2017 Moving Image Craft Merit Award
Agency:
Energy BBDO / Chicago
Client:
LG Electronics
Title:
LG Electronics "World of Play"
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17096M
Award:
2017 Moving Image Craft Merit Award
Agency:
Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client:
Audi of America
Title:
Duel
Category:
Craft - Visual Effects / Visual Effects - Single
Annual ID:
OS_MI17097M
Award:
2017 Interactive Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Venmo Micro Hack
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17080M
Award:
2017 Interactive Merit Award
Agency:
Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco
Client:
Under Armour
Title:
Game Changer
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17081M
Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco
Client:
Google Data Arts Team
Title:
Virtual Art Sessions
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17082M
Award:
2017 Interactive Merit Award
Agency:
Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg
Client:
Google Data Arts Team
Title:
Land Lines
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN17083M
Award:
2017 Cross-Platform Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live - Integrated Campaign
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17060M
Award:
2017 Cross-Platform Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars, Incorporated
Title:
Extra Gum "Give Extra, get extra"
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17061M
Award:
2017 Cross-Platform Merit Award
Agency:
FCB Inferno / London
Client:
Pearson
Title:
Project Literacy
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17062M
Award:
2017 Cross-Platform Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York + Rattling Stick / New York
Client:
Heineken / Dos Equis
Title:
Introducing
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17063M
Award:
2017 Cross-Platform Merit Award
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Conspicuous Savers - Integrated Online - National Savings Month
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17064M
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Annual ID:
OS_CP17065M
Award:
2017 Print & Outdoor Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17082M
Award:
2017 Print & Outdoor Merit Award
Agency:
Dentsu / Singapore
Client:
Regional Environmental Awareness Cameron Highlands
Title:
Boy
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Starcom Mediavest Group / New York + Edelman / New York
Client:
Heineken / Dos Equis
Title:
Adios Amigo
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17084M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Pinball
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17085M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Roller Coaster
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17086M
Award:
2017 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
Ferrero Rocher, Argentina
Title:
Skate Park
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17087M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Doll´s House
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17088M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Cradle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17089M
Award:
2017 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Bogota
Client:
Pfizer
Title:
Instructions / Car chair
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17090M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
iPain
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17091M
Award:
2017 Print & Outdoor Merit Award
Agency:
Publicis / Mexico + Un Mariachi CGI+Retouch / Brazil
Client:
Liomont / Analgen Forte
Title:
Judgment
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17092M
Award:
2017 Print & Outdoor Merit Award
Agency:
TBWA\THAILAND / Bangkok
Client:
McDonald's
Title:
Loving the night 2
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO17093M
Award:
2017 Cross-Platform Merit Award
Agency:
MCCANN / BUCHAREST
Client:
RADIO XXI
Title:
GO MONO
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP17083M
Award:
2017 Print & Outdoor Merit Award
Agency:
Havas / New York + Havas Village / New York + Studio 6 / New York + Havas Media North America / New York
Client:
Havas New York
Title:
#CanalNotes
Category:
Self-Promotion
Annual ID:
OS_PO17158M
Award:
2017 Interactive Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Annual ID:
OS_IN17066M