The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Love Labyrinth
Agency: Park Pictures / New York + Park Pictures / Los Angeles
Client: One Love Foundation Category: Online Films & Video / Short Form - Single
How Do You See Me?
Agency: Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client: CoorDown Category: Online Films & Video / Short Form - Single
Dillan's Voice
Agency: TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Online Films & Video / Short Form - Single
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice Category: Online Films & Video / Short Form - Single
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade Category: Online Films & Video / Short Form - Single
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand Category: Online Films & Video / Short Form - Single
Motability
Agency: adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client: Volkswagen Category: Online / Short Form - Campaign
The Art Market (in Four Parts)
Agency: Artsy / New York City + Neighborhood Watch / Brooklyn
Client: UBS Category: Online / Short Form - Campaign
Sausage Dome
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client: Johnsonville Category: Online / Short Form - Campaign
humanLIMITS
Agency: UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client: Coors Light Category: Online / Short Form - Campaign
From Deadpool With Love
Agency: Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client: 20th Century Fox Category: Online / Short Form - Campaign
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Cross-Channel / Digital Cross-Channel
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance
Agency: jones knowles ritchie / London
Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne
Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding
Agency: LG2 / Montreal
Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco
Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo
Agency: Rethink / Toronto
Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport
Agency: Sid Lee / Toronto
Client: Fuel Transport Category: Branding / Identity System
Love At First Wash - Barking Puppy
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Love At First Wash - Date Night
Agency: DDB / Dubai
Client: Henkel Category: Broadcast / Any Length - Single
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Broadcast / Any Length - Single
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Single
Keith
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Volkswagen HK Category: Broadcast / Any Length - Single
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company Category: Innovation in Film / Online
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise Category: Innovation in Film / Online
Award:
2017 Film Merit Award
Agency:
Park Pictures / New York + Park Pictures / Los Angeles
Client:
One Love Foundation
Title:
Love Labyrinth
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17100M
Award:
2017 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Pulse Films / Los Angeles
Client:
CoorDown
Title:
How Do You See Me?
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17101M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Tool of North America / Los Angeles
Client:
Apple
Title:
Dillan's Voice
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17102M
Award:
2017 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Stroll
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17103M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17104M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17105M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17106M
Award:
2017 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17107M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Gifted Youth / Portland
Client:
Old Spice
Title:
Lean Times
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17108M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Iconoclast / Culver City
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17109M
Award:
2017 Film Merit Award
Agency:
Wieden+Kennedy / New York + Doomsday / LA
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI17110M
Award:
2017 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Mediacom / London + unit9 / London + cain&abel / London
Client:
Volkswagen
Title:
Motability
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17071M
Award:
2017 Branded Entertainment Merit Award
Agency:
Artsy / New York City + Neighborhood Watch / Brooklyn
Client:
UBS
Title:
The Art Market (in Four Parts)
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17072M
Award:
2017 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
Unimpossible FIlms
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17073M
Award:
2017 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Production / Culver City, CA
Client:
Johnsonville
Title:
Sausage Dome
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17074M
Award:
2017 Branded Entertainment Merit Award
Agency:
UPROXX MEDIA / Los Angeles + MillerCoors / New York + Initiative / New York
Client:
Coors Light
Title:
humanLIMITS
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17075M
Award:
2017 Branded Entertainment Merit Award
Agency:
Viacom Velocity / Los Angeles + 20th Century Fox / Los Angeles
Client:
20th Century Fox
Title:
From Deadpool With Love
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17076M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Annual ID:
OS_DE17200M
Award:
2017 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Digital / App Design
Annual ID:
OS_DE17201M
Award:
2017 Design Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Annual ID:
OS_DE17202M
Award:
2017 Design Merit Award
Agency:
TBWA / Shanghai
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Annual ID:
OS_DE17203M
Award:
2017 Design Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Digital / App Design
Annual ID:
OS_DE17204M
Award:
2017 Cross-Platform Merit Award
Agency:
AML Group / London
Client:
AML Group
Title:
Don'T Trump
Category:
Self-Promotion
Annual ID:
OS_CP17072M
Award:
2017 UX / UI Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17033M
Award:
2017 UX / UI Merit Award
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17034M
Award:
2017 UX / UI Merit Award
Agency:
SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17035M
Award:
2017 UX / UI Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17036M
Award:
2017 Design Merit Award
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Annual ID:
OS_DE17098M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Annual ID:
OS_DE17099M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Annual ID:
OS_DE17100M
Award:
2017 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Annual ID:
OS_DE17101M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Green Park Holdings Inc
Title:
Hippeas - Give Peas A Chance
Category:
Branding / Identity System
Annual ID:
OS_DE17102M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Annual ID:
OS_DE17103M
Award:
2017 Design Merit Award
Agency:
LG2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Branding
Category:
Branding / Identity System
Annual ID:
OS_DE17104M
Award:
2017 Design Merit Award
Agency:
LG2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Branding / Identity System
Annual ID:
OS_DE17105M
Award:
2017 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Annual ID:
OS_DE17106M
Award:
2017 Design Merit Award
Agency:
Rethink / Toronto
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Identity System
Annual ID:
OS_DE17107M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Identity System
Annual ID:
OS_DE17108M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Barking Puppy
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17025M
Award:
2017 Radio Merit Award
Agency:
DDB / Dubai
Client:
Henkel
Title:
Love At First Wash - Date Night
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17026M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17027M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17028M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17029M
Award:
2017 Radio Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17030M
Award:
2017 Radio Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Volkswagen HK
Title:
Keith
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17031M
Award:
2017 Radio Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA17032M
Award:
2017 Film Merit Award
Agency:
Barton F Graf / New York
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Annual ID:
OS_FI17142M
Award:
2017 Film Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Annual ID:
OS_FI17143M
Award:
2017 Film Merit Award
Agency:
BBDO / New York + Smuggler / Los Angeles
Client:
Sandy Hook Promise
Title:
Evan
Category:
Innovation in Film / Online
Annual ID:
OS_FI17144M