The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Last Viper
Agency: J. Walter Thompson, / Atlanta
Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Editing / Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann Category: Craft - Editing / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love
Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move
Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client: Toyota Category: Craft - Editing / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Editing / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Editing / Single
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Print / Flat & Dimensional
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Rhythm of Love Wall
Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Experiential / Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
Bachelors & Bachelorettes
Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne
Client: Australian Marriage Equality Category: User-Generated Content
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Music Videos
