The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Last Viper
Agency: J. Walter Thompson, / Atlanta
Client: Pennzoil Category: Craft - Editing / Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Craft - Editing / Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Craft - Editing / Single
Barbers
Agency: Apple / Cupertino + Furlined / Santa Monica
Client: Apple Category: Craft - Editing / Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Craft - Editing / Single
Nespresso "Comin' Home"
Agency: Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client: McCann Category: Craft - Editing / Single
Be Indie
Agency: Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client: Indiefin Category: Craft - Editing / Single
Silverado "Then and Now"
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Craft - Editing / Single
SickKids VS - All In
Agency: Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client: SickKids Foundation Category: Craft - Editing / Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Daniel Berehulak
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Craft - Editing / Single
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Craft - Editing / Single
Equal Love
Agency: Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client: Absolut Category: Craft - Editing / Single
Anthony Joshua | Made To Move
Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client: Lucozade Sport Category: Craft - Editing / Single
Good Odds
Agency: Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client: Toyota Category: Craft - Editing / Single
Rat's Tale
Agency: Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client: NZ Transport Agency Category: Craft - Editing / Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Editing / Single
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Craft - Editing / Single
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Print / Flat & Dimensional
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Print / Flat & Dimensional
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia Category: Print / Flat & Dimensional
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Print / Flat & Dimensional
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Print / Flat & Dimensional
Palau Pledge
Agency: Host/Havas / Sydney
Client: Palau Legacy Project Category: Print / Flat & Dimensional
Never Unsanitary Pads
Agency: Joe Public (Pty) Ltd / Bryanston
Client: One School At A Time Category: Print / Flat & Dimensional
Know Your Strength
Agency: Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client: Zazi Category: Print / Flat & Dimensional
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Print / Flat & Dimensional
One Book For Peace
Agency: Y&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Print / Flat & Dimensional
Sonic Typeface for Goertek
Agency: Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client: Goertek Inc. Category: Typography / Dynamic / In Motion
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride Category: Typography / Dynamic / In Motion
SmArt Basel
Agency: TBWA\Chiat\Day / New York
Client: BNY Mellon Wealth Management Category: Typography / Dynamic / In Motion
Open your eyes
Agency: Grey Germany / Duesseldorf
Client: Terre des femmes - Menschenrechte für die Frau e.V. Category: Craft / Photography - Campaign
Baby Dove - Beautifully Real Moms
Agency: Ogilvy & Mather / Toronto
Client: Unilever Category: Craft / Photography - Campaign
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART) Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
BALD
Agency: Ogilvy & Mather Colombia / Bogota
Client: SOVIP Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Halo
Agency: AlmapBBDO / São Paulo
Client: Mars Pet Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
ChopChop 2.0 Campaign
Agency: Illusion, / Bangkok + Amber China / Shanghai
Client: ASD Ammeloo Chef's Edition Knife series Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
The Holiday
Agency: Impact BBDO / Dubai + Illusion / Bangkok
Client: Visa Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Rhythm of Love Wall
Agency: ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client: 7-ELEVEN Taiwan Category: Experiential / Installations
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Experiential / Installations
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential / Installations
Bachelors & Bachelorettes
Agency: AIRBAG / Melbourne + Leo Burnett / Melbourne
Client: Australian Marriage Equality Category: User-Generated Content
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Music Videos
Award:
2018 Moving Image Craft Merit Award
Agency:
J. Walter Thompson, / Atlanta
Client:
Pennzoil
Title:
The Last Viper
Category:
Craft - Editing / Single
Annual ID:
OS_MI180101M
Award:
2018 Moving Image Craft Merit Award
Agency:
JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client:
Beats By Dre
Title:
AboveTheNoise
Category:
Craft - Editing / Single
Annual ID:
OS_MI180102M
Award:
2018 Moving Image Craft Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Craft - Editing / Single
Annual ID:
OS_MI180103M
Award:
2018 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Furlined / Santa Monica
Client:
Apple
Title:
Barbers
Category:
Craft - Editing / Single
Annual ID:
OS_MI18084M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Craft - Editing / Single
Annual ID:
OS_MI18085M
Award:
2018 Moving Image Craft Merit Award
Agency:
Big Sky Edit / New York + McCann / New York + Untitled / Santa Monica
Client:
McCann
Title:
Nespresso "Comin' Home"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18086M
Award:
2018 Moving Image Craft Merit Award
Agency:
Bain & Bunkell / Johannesburg + Bioscope Films / Johannesburg
Client:
Indiefin
Title:
Be Indie
Category:
Craft - Editing / Single
Annual ID:
OS_MI18087M
Award:
2018 Moving Image Craft Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Silverado "Then and Now"
Category:
Craft - Editing / Single
Annual ID:
OS_MI18088M
Award:
2018 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Skin and Bones Film Company / Toronto + a52 / Santa Monica + PrimeTime Music Rights / Montreal
Client:
SickKids Foundation
Title:
SickKids VS - All In
Category:
Craft - Editing / Single
Annual ID:
OS_MI18089M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Craft - Editing / Single
Annual ID:
OS_MI18090M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Daniel Berehulak
Category:
Craft - Editing / Single
Annual ID:
OS_MI18091M
Award:
2018 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Craft - Editing / Single
Annual ID:
OS_MI18092M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Craft - Editing / Single
Annual ID:
OS_MI18093M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + BBH / London + Somesuch / London + MPC / London
Client:
Absolut
Title:
Equal Love
Category:
Craft - Editing / Single
Annual ID:
OS_MI18094M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client:
Lucozade Sport
Title:
Anthony Joshua | Made To Move
Category:
Craft - Editing / Single
Annual ID:
OS_MI18095M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / Los Angeles + Somesuch / London + Saatchi & Saatchi / Los Angeles + DENTSU INC. / Tokyo
Client:
Toyota
Title:
Good Odds
Category:
Craft - Editing / Single
Annual ID:
OS_MI18096M
Award:
2018 Moving Image Craft Merit Award
Agency:
Clemenger BBDO | Touchcast / Wellington + FINCH / Paddington
Client:
NZ Transport Agency
Title:
Rat's Tale
Category:
Craft - Editing / Single
Annual ID:
OS_MI18097M
Award:
2018 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Editing / Single
Annual ID:
OS_MI18098M
Award:
2018 Moving Image Craft Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Craft - Editing / Single
Annual ID:
OS_MI18099M
Award:
2018 Direct Marketing Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18038M
Award:
2018 Direct Marketing Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18039M
Award:
2018 Direct Marketing Merit Award
Agency:
DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client:
BBVA Colombia
Title:
2:45 without breathing
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18040M
Award:
2018 Direct Marketing Merit Award
Agency:
DENTSU INC. / TOKYO
Client:
Kobe Shimbun
Title:
Emergency Collectibles
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18041M
Award:
2018 Direct Marketing Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Skolors
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18042M
Award:
2018 Direct Marketing Merit Award
Agency:
FF / PARIS
Client:
Libération
Title:
Libé des réfugiés
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18043M
Award:
2018 Direct Marketing Merit Award
Agency:
Host/Havas / Sydney
Client:
Palau Legacy Project
Title:
Palau Pledge
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18044M
Award:
2018 Direct Marketing Merit Award
Agency:
Joe Public (Pty) Ltd / Bryanston
Client:
One School At A Time
Title:
Never Unsanitary Pads
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18045M
Award:
2018 Direct Marketing Merit Award
Agency:
Joe Public (Pty) Ltd / Johannesburg + Shift Joe Public / Johannesburg
Client:
Zazi
Title:
Know Your Strength
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18046M
Award:
2018 Direct Marketing Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18047M
Award:
2018 Direct Marketing Merit Award
Agency:
Y&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book For Peace
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18048M
Award:
2018 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo + Kontrapunkt / Copenhagen
Client:
Goertek Inc.
Title:
Sonic Typeface for Goertek
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18122M
Award:
2018 Design Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18123M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
BNY Mellon Wealth Management
Title:
SmArt Basel
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE18124M
Award:
2018 Cross-Platform Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Terre des femmes - Menschenrechte für die Frau e.V.
Title:
Open your eyes
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18057M
Award:
2018 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever
Title:
Baby Dove - Beautifully Real Moms
Category:
Craft / Photography - Campaign
Annual ID:
OS_CP18058M
Award:
2018 Print & Outdoor Merit Award
Agency:
CONTRAPUNTO BBDO / MADRID
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18123M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
SOVIP
Title:
BALD
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18124M
Award:
2018 Print & Outdoor Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18125M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18126M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18127M
Award:
2018 Print & Outdoor Merit Award
Agency:
Illusion, / Bangkok + Amber China / Shanghai
Client:
ASD Ammeloo Chef's Edition Knife series
Title:
ChopChop 2.0 Campaign
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18128M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18129M
Award:
2018 Print & Outdoor Merit Award
Agency:
Impact BBDO / Dubai + Illusion / Bangkok
Client:
Visa
Title:
The Holiday
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18130M
Award:
2018 Cross-Platform Merit Award
Agency:
ADK TAIWAN / Taipei + PARTY / New York/Taipei + Bye Bye World / Tokyo
Client:
7-ELEVEN Taiwan
Title:
Rhythm of Love Wall
Category:
Experiential / Installations
Annual ID:
OS_CP18030M
Award:
2018 Cross-Platform Merit Award
Agency:
CHE Proximity / Australia
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Experiential / Installations
Annual ID:
OS_CP18031M
Award:
2018 Cross-Platform Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Experiential / Installations
Annual ID:
OS_CP18032M
Award:
2018 Film Merit Award
Agency:
AIRBAG / Melbourne + Leo Burnett / Melbourne
Client:
Australian Marriage Equality
Title:
Bachelors & Bachelorettes
Category:
User-Generated Content
Annual ID:
OS_FI18166M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans
Category:
User-Generated Content
Annual ID:
OS_FI18167M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Annual ID:
OS_BE18091M