The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
Exploratorium After Dark
Agency: Collins / San Francisco
Client: Exploratorium Category: Branding / Rebranding
I Am What I Make Up
Agency: Droga5 / New York + Prettybird / Culver City
Client: COVERGIRL Category: Branding / Rebranding
LA Phil Rebranding
Agency: TBWA\Chiat\Day / Los Angeles
Client: Los Angeles Philharmonic Association Category: Branding / Rebranding
A new brand for Formula 1: The greatest races are ahead of us
Agency: Wieden+Kennedy / London
Client: F1 Category: Branding / Rebranding
Expedia/Visit Britain: "The Only Place You Need to Go"
Agency: 180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client: Expedia Category: Websites
Speak to Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Websites
History of the Internet
Agency: BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client: Yahoo! JAPAN Category: Websites
Educate a girl
Agency: DentsuBos / Toronto
Client: Plan International Canada Category: Branding / Collateral Item - Single
Brunch Your Way
Agency: Leo Burnett, / Toronto
Client: Smith Restaurant + Bar Category: Branding / Collateral Item - Single
CeBIT 2017 Opening Ceremony | Japan Show Act
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Japanese Government Category: Craft / Dynamic Data Visualization
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Experiential / Environmental / Wayfinding
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Experiential / Environmental / Wayfinding
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
Fight for Territory
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Ambient Media / Billboards & Transit - Campaign
The right vegetables
Agency: Romance / Paris
Client: Intermarché Category: Ambient Media / Billboards & Transit - Campaign
The Distress Signal
Agency: Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client: Amnesty International Norway Category: Innovation in Cross-Platform / Experiential
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Innovation in Cross-Platform / Experiential
Prayer For Good
Agency: Hakuhodo Indonesia / Jakarta
Client: Sompo Insurance Indonesia Category: Innovation in Cross-Platform / Experiential
Parfums De Voyage - a return journey through scent
Agency: McCANN / Sydney
Client: Cathay Pacific Category: Innovation in Cross-Platform / Experiential
Quest to LEGOLAND
Agency: VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client: LEGOLAND Florida Resort Category: Gaming
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Innovation in Interactive / Online
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi Category: Innovation in Interactive / Online
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google Category: Innovation in Interactive / Online
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Innovation in Interactive / Online
Robocalls From Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Innovation in Interactive / Online
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland Category: Innovation in Interactive / Online
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited Category: Gaming
FlyAnywhere Bike App
Agency: Phenomenon / Los Angeles + Flywheel Sports / New York
Client: Flywheel Sports Category: Cross-Channel / Digital / Physical Cross-Channel
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Craft - Editing / Single
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink / Toronto
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M
Award:
2018 UX / UI Merit Award
Agency:
Ogilvy Australia / Melbourne
Client:
AAMI
Title:
AAMI SmartPlates
Category:
Mobile / Utility
Annual ID:
OS_UX18023M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London + DIGISEQ / Uxbridge
Client:
DIGISEQ
Title:
DIGISEQ
Category:
Mobile / Utility
Annual ID:
OS_UX18024M
Award:
2018 UX / UI Merit Award
Agency:
Uber / San Francisco
Client:
Uber
Title:
Sign Language
Category:
Mobile / Utility
Annual ID:
OS_UX18025M
Award:
2018 Design Merit Award
Agency:
Collins / San Francisco
Client:
Exploratorium
Title:
Exploratorium After Dark
Category:
Branding / Rebranding
Annual ID:
OS_DE18093M
Award:
2018 Design Merit Award
Agency:
Droga5 / New York + Prettybird / Culver City
Client:
COVERGIRL
Title:
I Am What I Make Up
Category:
Branding / Rebranding
Annual ID:
OS_DE18094M
Award:
2018 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
RapCaviar
Category:
Branding / Rebranding
Annual ID:
OS_DE18095M
Award:
2018 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Los Angeles Philharmonic Association
Title:
LA Phil Rebranding
Category:
Branding / Rebranding
Annual ID:
OS_DE18096M
Award:
2018 Design Merit Award
Agency:
Wieden+Kennedy / London
Client:
F1
Title:
A new brand for Formula 1: The greatest races are ahead of us
Category:
Branding / Rebranding
Annual ID:
OS_DE18097M
Award:
2018 Mobile Merit Award
Agency:
180LA / Los Angeles + Friend / London + Cut & Run / Los Angeles/London + Unit 9 / Los Angeles
Client:
Expedia
Title:
Expedia/Visit Britain: "The Only Place You Need to Go"
Category:
Websites
Annual ID:
OS_MO18032M
Award:
2018 Mobile Merit Award
Agency:
Google Creative Lab / London + Jaume Sanchez / London
Client:
Google
Title:
Speak to Go
Category:
Websites
Annual ID:
OS_MO18033M
Award:
2018 Mobile Merit Award
Agency:
BIRDMAN inc. / Tokyo + Yahoo Japan Corporation / Tokyo + JH Kagaku / Tokyo
Client:
Yahoo! JAPAN
Title:
History of the Internet
Category:
Websites
Annual ID:
OS_MO18034M
Award:
2018 Design Merit Award
Agency:
DentsuBos / Toronto
Client:
Plan International Canada
Title:
Educate a girl
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18091M
Award:
2018 Design Merit Award
Agency:
Leo Burnett, / Toronto
Client:
Smith Restaurant + Bar
Title:
Brunch Your Way
Category:
Branding / Collateral Item - Single
Annual ID:
OS_DE18092M
Award:
2018 Responsive Environments Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Rhizomatiks Research / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Japanese Government
Title:
CeBIT 2017 Opening Ceremony | Japan Show Act
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_RE18024M
Award:
2018 Design Merit Award
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18178M
Award:
2018 Design Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Experiential / Environmental / Wayfinding
Annual ID:
OS_DE18179M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / Atlanta + Spitfire Studios / Atlanta
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Annual ID:
OS_BE18108M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Annual ID:
OS_BE18109M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Annual ID:
OS_BE18111M
Award:
2018 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Annual ID:
OS_BE18112M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Annual ID:
OS_BE18113M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Annual ID:
OS_BE18114M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18115M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Annual ID:
OS_BE18116M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Annual ID:
OS_BE18117M
Award:
2018 Branded Entertainment Merit Award
Agency:
The Cyranos // McCann / Barcelona + Landia / Madrid
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Annual ID:
OS_BE18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Annual ID:
OS_BE18119M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18120M
Award:
2018 Direct Marketing Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Fight for Territory
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18050M
Award:
2018 Direct Marketing Merit Award
Agency:
Romance / Paris
Client:
Intermarché
Title:
The right vegetables
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18051M
Award:
2018 Cross-Platform Merit Award
Agency:
Anorak / NoA / Oslo + Making Waves / NoA / Oslo
Client:
Amnesty International Norway
Title:
The Distress Signal
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18060M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18061M
Award:
2018 Cross-Platform Merit Award
Agency:
Hakuhodo Indonesia / Jakarta
Client:
Sompo Insurance Indonesia
Title:
Prayer For Good
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18062M
Award:
2018 Cross-Platform Merit Award
Agency:
McCANN / Sydney
Client:
Cathay Pacific
Title:
Parfums De Voyage - a return journey through scent
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18063M
Award:
2018 Mobile Merit Award
Agency:
VML / New York + LEGOLAND Florida Resort / Winter Haven + MediaMonks / New York
Client:
LEGOLAND Florida Resort
Title:
Quest to LEGOLAND
Category:
Gaming
Annual ID:
OS_MO18047M
Award:
2018 Responsive Environments Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Architecture Enhancement
Annual ID:
OS_RE18011M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink / Toronto
Client:
WestJet
Title:
Desert Roulette
Category:
Architecture Enhancement
Annual ID:
OS_RE18012M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18085M
Award:
2018 Interactive Merit Award
Agency:
BBDO / New York + PhantoscopicLtd
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18086M
Award:
2018 Interactive Merit Award
Agency:
Google Creative Lab / London + Jaume Sanchez / London
Client:
Google
Title:
Speak To Go
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18087M
Award:
2018 Interactive Merit Award
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18088M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls From Humans
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18089M
Award:
2018 Interactive Merit Award
Agency:
Rothco | Accenture Interactive / Dublin
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Interactive / Online
Annual ID:
OS_IN18090M
Award:
2018 Interactive Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Be Internet Awesome
Category:
Gaming
Annual ID:
OS_IN18072M
Award:
2018 Interactive Merit Award
Agency:
J. Walter Thompson New Zealand / Auckland
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Annual ID:
OS_IN18073M
Award:
2018 UX / UI Merit Award
Agency:
Phenomenon / Los Angeles + Flywheel Sports / New York
Client:
Flywheel Sports
Title:
FlyAnywhere Bike App
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX18028M
Award:
2018 Moving Image Craft Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Craft - Editing / Single
Annual ID:
OS_MI180100M