The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Chasing the Dragon
Agency: 7Films / Cape Town
Client: Surfshack Outreach Category: Online Films & Video / Long Form - Single
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen Category: Online Films & Video / Long Form - Single
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Online Films & Video / Long Form - Single
Viking
Agency: BBDO / Toronto
Client: Harlequin Enterprises Category: Online Films & Video / Long Form - Single
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Online Films & Video / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online Films & Video / Long Form - Single
Dedicated: The Conor McGregor Story
Agency: Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client: Beats By Dr. Dre Category: Online Films & Video / Long Form - Single
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Online Films & Video / Long Form - Single
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Online Films & Video / Long Form - Single
Web of Fries
Agency: Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client: Taco Bell Category: Online Films & Video / Long Form - Single
Go With The Flaw
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
Keep The World Flawed
Agency: Publicis Italy / Milan + Diesel / Breganze
Client: Diesel Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Bryan Denton
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The Truth is Hard to Find - Tyler Hicks
Agency: Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client: The New York Times Category: Online Films & Video / Long Form - Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Online Films & Video / Long Form - Single
Teddy Gun
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Online Films & Video / Long Form - Single
Barbers
Agency: Furlined / Santa Monica + Apple / Cupertino
Client: Apple Category: Online Films & Video / Long Form - Single
Kid's Dreams
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client: Volkswagen Category: Online Films & Video / Long Form - Single
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Online Films & Video / Long Form - Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Online Films & Video / Long Form - Single
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Online Films & Video / Long Form - Single
Tomorrow's News
Agency: Smuggler / Los Angeles + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Decisions
Agency: Sra Rushmore SA / Madrid
Client: International Committee of the Red Cross Category: Online Films & Video / Long Form - Single
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Online Films & Video / Long Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Audi - Parking Lot
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Online Films & Video / Long Form - Single
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client: KFC Category: Online Films & Video / Long Form - Single
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Online / Short Form - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Campaign
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Online / Short Form - Campaign
Netflix is a Joke
Agency: Battery / Los Angeles
Client: Netflix Category: Online Films & Video / Varying Length Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online Films & Video / Varying Length Campaign
Old Spice - We Make Scents for Men
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Online Films & Video / Varying Length Campaign
Eyes of Aleppo
Agency: Grey Germany / Duesseldorf
Client: Deutsches Komitee für UNICEF e.V. Category: Innovation in Film / Television / Cinema
Samsung Gear VR Wonderland
Agency: McKinney / New York + Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Experiential / Virtual Reality (VR)
Visceral Reality
Agency: J.Walter Thompson / Sao Paulo
Client: Rede de Justiça Category: Experiential / Virtual Reality (VR)
Virtual Gridiron
Agency: Momentum Worldwide / New York + Verizon Labs / New York
Client: Verizon Category: Experiential / Virtual Reality (VR)
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Craft - Writing / Single
The S Word
Agency: FCB Canada / Toronto
Client: Canadian Down Syndrome Society Category: Craft - Writing / Single
Alexa Loses her Voice
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Craft - Writing / Single
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Web / User Experience
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / User Experience
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA Category: Innovation in Branded Entertainment
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Branded Entertainment
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Branded Entertainment
Award:
2018 Film Merit Award
Agency:
7Films / Cape Town
Client:
Surfshack Outreach
Title:
Chasing the Dragon
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18121M
Award:
2018 Film Merit Award
Agency:
adam&eveDDB / London + Factory / London
Client:
Volkswagen
Title:
The Button
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18122M
Award:
2018 Film Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18123M
Award:
2018 Film Merit Award
Agency:
BBDO / Toronto
Client:
Harlequin Enterprises
Title:
Viking
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18124M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18125M
Award:
2018 Film Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18126M
Award:
2018 Film Merit Award
Agency:
Beats By Dr. Dre / Culver City + Doomsday / Los Angeles
Client:
Beats By Dr. Dre
Title:
Dedicated: The Conor McGregor Story
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18127M
Award:
2018 Film Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18128M
Award:
2018 Film Merit Award
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18129M
Award:
2018 Film Merit Award
Agency:
Deutsch / Los Angeles + Lime Studios / Santa Monica + Motive Music / Santa Monica
Client:
Taco Bell
Title:
Web of Fries
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18130M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Go With The Flaw
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18131M
Award:
2018 Film Merit Award
Agency:
Publicis Italy / Milan + Diesel / Breganze
Client:
Diesel
Title:
Keep The World Flawed
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18132M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Bryan Denton
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18133M
Award:
2018 Film Merit Award
Agency:
Droga5 / New York + Chromista / Los Angeles + The Mill / New York
Client:
The New York Times
Title:
The Truth is Hard to Find - Tyler Hicks
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18134M
Award:
2018 Film Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18135M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Teddy Gun
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18136M
Award:
2018 Film Merit Award
Agency:
Furlined / Santa Monica + Apple / Cupertino
Client:
Apple
Title:
Barbers
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18137M
Award:
2018 Film Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg + Anorak FILM / Hamburg + NHB Video GmbH / Hamburg + Supreme Music GmbH / Hamburg
Client:
Volkswagen
Title:
Kid's Dreams
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18138M
Award:
2018 Film Merit Award
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18139M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18140M
Award:
2018 Film Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18141M
Award:
2018 Film Merit Award
Agency:
Smuggler / Los Angeles + BBDO / New York
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18142M
Award:
2018 Film Merit Award
Agency:
Sra Rushmore SA / Madrid
Client:
International Committee of the Red Cross
Title:
Decisions
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18143M
Award:
2018 Film Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18144M
Award:
2018 Film Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18145M
Award:
2018 Film Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Audi - Parking Lot
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18146M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18147M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18068M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Canada / Vancouver
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18069M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18070M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18071M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18072M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18073M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML South Africa / Cape Town
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18074M
Award:
2018 Film Merit Award
Agency:
Battery / Los Angeles
Client:
Netflix
Title:
Netflix is a Joke
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18151M
Award:
2018 Film Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18152M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - We Make Scents for Men
Category:
Online Films & Video / Varying Length Campaign
Annual ID:
OS_FI18153M
Award:
2018 Film Merit Award
Agency:
Grey Germany / Duesseldorf
Client:
Deutsches Komitee für UNICEF e.V.
Title:
Eyes of Aleppo
Category:
Innovation in Film / Television / Cinema
Annual ID:
OS_FI18168M
Award:
2018 Interactive Merit Award
Agency:
McKinney / New York + Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Samsung Gear VR Wonderland
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18065M
Award:
2018 Interactive Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Rede de Justiça
Title:
Visceral Reality
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18066M
Award:
2018 Interactive Merit Award
Agency:
Momentum Worldwide / New York + Verizon Labs / New York
Client:
Verizon
Title:
Virtual Gridiron
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18067M
Award:
2018 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Craft - Writing / Single
Annual ID:
OS_MI18080M
Award:
2018 Moving Image Craft Merit Award
Agency:
FCB Canada / Toronto
Client:
Canadian Down Syndrome Society
Title:
The S Word
Category:
Craft - Writing / Single
Annual ID:
OS_MI18081M
Award:
2018 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses her Voice
Category:
Craft - Writing / Single
Annual ID:
OS_MI18082M
Award:
2018 UX / UI Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Web / User Experience
Annual ID:
OS_UX18020M
Award:
2018 UX / UI Merit Award
Agency:
Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / User Experience
Annual ID:
OS_UX18021M
Award:
2018 UX / UI Merit Award
Agency:
Heat / San Francisco
Client:
THX
Title:
The Playable RFP Letter
Category:
Web / User Experience
Annual ID:
OS_UX18022M
Award:
2018 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18124M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18125M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18126M