The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Good Different - No Artificial Colours
Agency: BMF / Sydney + The Sweet Shop / Sydney
Client: ALDI Australia Category: Television / Short Form - Single
Ventriloquist
Agency: dummy. / Venice + The Outsider / London + AMV BBDO / London
Client: The National Lottery Category: Television / Short Form - Single
Apple Banana
Agency: Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client: CNN Category: Television / Short Form - Single
Calling JohnMalkovich.com
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Television / Short Form - Single
Who is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client: Squarespace Category: Television / Short Form - Single
Razor
Agency: LG2 / Quebec City
Client: La Societe de l'assurance automobile du Quebec Category: Television / Short Form - Single
Alexa Loses Her Voice: Rebel
Agency: Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client: Amazon Category: Television / Short Form - Single
TV Doctors - Even More Drama
Agency: McCann / New York + MRM//McCann / New York
Client: Cigna Category: Television / Short Form - Single
Ignore This- Beatbox
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Ignore This- Bavarian Dance
Agency: McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client: Qualcomm Category: Television / Short Form - Single
Humans will be Humans - Tap
Agency: Ogilvy UK / London
Client: Samsung Category: Television / Short Form - Single
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank Category: Television / Short Form - Single
It's a Valentine's Day Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
It's Not Surprising - Bulldogs
Agency: The Martin Agency / Richmond
Client: GEICO Category: Television / Short Form - Single
Old Spice - Marco Love- O
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
Old Spice - Mask
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Television / Short Form - Single
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client: KFC Category: Television / Short Form - Single
Dilly Dilly
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: Bud Light Category: Television / Short Form - Single
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Mobile Advertising
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Mobile Advertising
Parking in 4,9 second
Agency: Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client: Toyota Category: Mobile Advertising
Battery Buster
Agency: Commonwealth McCann / Dubai + Carat MENA / Dubai
Client: Chevrolet Category: Mobile Advertising
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Mobile Advertising
The World's Most Eligible Bachelor
Agency: Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client: Ol Pejeta Conservancy Category: Mobile Advertising
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Publishing / Magazine - Campaign
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Applications
Quest to LEGOLAND
Agency: The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client: LEGOLAND Florida Category: Applications
Ecoalarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques Category: Applications
Election in the Dark
Agency: Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client: Yahoo Japan Corporation Category: Web / Utility
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft Category: Web / Utility
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft Category: Web / Utility
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Reassemble!
Agency: 72andSunny / Los Angeles
Client: Call of Duty Category: Online Films & Video / Long Form - Campaign
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Online Films & Video / Long Form - Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Online Films & Video / Long Form - Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Community Building
Award:
2018 Film Merit Award
Agency:
BMF / Sydney + The Sweet Shop / Sydney
Client:
ALDI Australia
Title:
Good Different - No Artificial Colours
Category:
Television / Short Form - Single
Annual ID:
OS_FI18054M
Award:
2018 Film Merit Award
Agency:
dummy. / Venice + The Outsider / London + AMV BBDO / London
Client:
The National Lottery
Title:
Ventriloquist
Category:
Television / Short Form - Single
Annual ID:
OS_FI18055M
Award:
2018 Film Merit Award
Agency:
FCB / Chicago
Client:
Liquid-Plumr
Title:
Cracks
Category:
Television / Short Form - Single
Annual ID:
OS_FI18056M
Award:
2018 Film Merit Award
Agency:
Figliulo&Partners / New York + The Mill / New York + Heard City / New York + Future Perfect / New York
Client:
CNN
Title:
Apple Banana
Category:
Television / Short Form - Single
Annual ID:
OS_FI18057M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Calling JohnMalkovich.com
Category:
Television / Short Form - Single
Annual ID:
OS_FI18058M
Award:
2018 Film Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No6 / Los Angles
Client:
Squarespace
Title:
Who is John Malkovich
Category:
Television / Short Form - Single
Annual ID:
OS_FI18059M
Award:
2018 Film Merit Award
Agency:
LG2 / Quebec City
Client:
La Societe de l'assurance automobile du Quebec
Title:
Razor
Category:
Television / Short Form - Single
Annual ID:
OS_FI18060M
Award:
2018 Film Merit Award
Agency:
Lucky Generals / London + Hungry Man / LA + Amazon D1 / Seattle
Client:
Amazon
Title:
Alexa Loses Her Voice: Rebel
Category:
Television / Short Form - Single
Annual ID:
OS_FI18061M
Award:
2018 Film Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Cigna
Title:
TV Doctors - Even More Drama
Category:
Television / Short Form - Single
Annual ID:
OS_FI18062M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Beatbox
Category:
Television / Short Form - Single
Annual ID:
OS_FI18063M
Award:
2018 Film Merit Award
Agency:
McCann / New York + Park Pictures / New York + Exile Edit East / New York
Client:
Qualcomm
Title:
Ignore This- Bavarian Dance
Category:
Television / Short Form - Single
Annual ID:
OS_FI18064M
Award:
2018 Film Merit Award
Agency:
Ogilvy UK / London
Client:
Samsung
Title:
Humans will be Humans - Tap
Category:
Television / Short Form - Single
Annual ID:
OS_FI18065M
Award:
2018 Film Merit Award
Agency:
Romance / Paris + Wanda / Paris + THE / Paris
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Annual ID:
OS_FI18066M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's a Valentine's Day Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18067M
Award:
2018 Film Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
It's Not Surprising - Bulldogs
Category:
Television / Short Form - Single
Annual ID:
OS_FI18068M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Marco Love- O
Category:
Television / Short Form - Single
Annual ID:
OS_FI18069M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Mask
Category:
Television / Short Form - Single
Annual ID:
OS_FI18070M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Annual ID:
OS_FI18071M
Award:
2018 Film Merit Award
Agency:
Wieden+Kennedy / New York + O Positive / New York
Client:
Bud Light
Title:
Dilly Dilly
Category:
Television / Short Form - Single
Annual ID:
OS_FI18072M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Mobile Advertising
Annual ID:
OS_MO18041M
Award:
2018 Mobile Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Mobile Advertising
Annual ID:
OS_MO18042M
Award:
2018 Mobile Merit Award
Agency:
Bleublancrouge / Montreal + Morrisson / Montreal + Fly Studio / Montreal + 1One Production / Montreal
Client:
Toyota
Title:
Parking in 4,9 second
Category:
Mobile Advertising
Annual ID:
OS_MO18043M
Award:
2018 Mobile Merit Award
Agency:
Commonwealth McCann / Dubai + Carat MENA / Dubai
Client:
Chevrolet
Title:
Battery Buster
Category:
Mobile Advertising
Annual ID:
OS_MO18044M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Mobile Advertising
Annual ID:
OS_MO18045M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy Africa / Nairobi + SuperSonic Africa / Nairobi + Black Bean Productions / Cape Town
Client:
Ol Pejeta Conservancy
Title:
The World's Most Eligible Bachelor
Category:
Mobile Advertising
Annual ID:
OS_MO18046M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18095M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18096M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18097M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18098M
Award:
2018 Print & Outdoor Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
The Womanity Foundation
Title:
Don't Blame the Clothes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18099M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18100M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18101M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18102M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18103M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18104M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Applications
Annual ID:
OS_MO18035M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Annual ID:
OS_MO18036M
Award:
2018 Mobile Merit Award
Agency:
The ZOO / Mountain View + MediaMonks / Hilversum + VML / New York
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Applications
Annual ID:
OS_MO18037M
Award:
2018 Mobile Merit Award
Agency:
Wunderman BA / Buenos Aires
Client:
Fundación Banco de Bosques
Title:
Ecoalarm
Category:
Applications
Annual ID:
OS_MO18038M
Award:
2018 UX / UI Merit Award
Agency:
Dentsu Inc. / Tokyo + BIRDMAN inc. / Tokyo + Dentsu Public Relations Inc. / Tokyo + Yahoo Japan Corporation / Tokyo
Client:
Yahoo Japan Corporation
Title:
Election in the Dark
Category:
Web / Utility
Annual ID:
OS_UX18017M
Award:
2018 UX / UI Merit Award
Agency:
McCann / London + MRM/McCann / London + Craft/McCann / London
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Web / Utility
Annual ID:
OS_UX18018M
Award:
2018 UX / UI Merit Award
Agency:
McCann / New York + MRM//McCann / New York
Client:
Microsoft
Title:
Course IQ
Category:
Web / Utility
Annual ID:
OS_UX18019M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18131M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18132M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18133M
Award:
2018 Print & Outdoor Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Yahoo Japan Corporation
Title:
IT WAS THIS HIGH
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18134M
Award:
2018 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Call of Duty
Title:
Reassemble!
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18148M
Award:
2018 Film Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18149M
Award:
2018 Film Merit Award
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI18150M
Award:
2018 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Community Building
Annual ID:
OS_PR18049M