The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18051G_1.jpg)
Making Gut Health Digestible
Agency: Jones Knowles Ritchie / London
Client: The Gut Stuff Category: Moving Image / Single
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18054B_1.jpg)
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18052B_1.jpg)
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18053B_1.jpg)
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
![](/images/userfiles/images/awards/os-bronze-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18180M_11.jpg)
Stained Glass Interactive Music Video
Agency: CALLEN / Austin + MediaMonks / Los Angeles
Client: Real Estate / Domino Records Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18181M_12.jpg)
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18182M_10.jpg)
Space Holiday
Agency: McCann / New York + Blk-Ops / Los Angeles
Client: Microsoft Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18183M_10.jpg)
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18185M_12.jpg)
Posters for Peace - Video
Agency: Sid Lee / Montreal + MASSIVart / Montreal
Client: IvanhoƩ Cambridge Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18186M_11.jpg)
Apple Music: Anthem
Agency: TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / London
Client: Apple Category: Moving Image / Single
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18051G_1.jpg)
Award:
2018 Design Gold Pencil
Agency:
Jones Knowles Ritchie / London
Client:
The Gut Stuff
Title:
Making Gut Health Digestible
Category:
Moving Image / Single
Annual ID:
OS_DE18051G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18054B_1.jpg)
Award:
2018 Design Bronze Pencil
Agency:
BUCK / New York + Antfood / New York
Client:
Association of Music Producers
Title:
How to Make Music for Advertising
Category:
Moving Image / Title Sequences
Annual ID:
OS_DE18054B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18052B_1.jpg)
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18053B_1.jpg)
Award:
2018 Design Bronze Pencil
Agency:
Juniper ParkTBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Annual ID:
OS_DE18053B
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18180M_11.jpg)
Award:
2018 Design Merit Award
Agency:
CALLEN / Austin + MediaMonks / Los Angeles
Client:
Real Estate / Domino Records
Title:
Stained Glass Interactive Music Video
Category:
Moving Image / Single
Annual ID:
OS_DE18180M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18181M_12.jpg)
Award:
2018 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Netto Marken-Discount AG & Co. KG
Title:
Netto - Easter Surprise
Category:
Moving Image / Single
Annual ID:
OS_DE18181M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18182M_10.jpg)
Award:
2018 Design Merit Award
Agency:
McCann / New York + Blk-Ops / Los Angeles
Client:
Microsoft
Title:
Space Holiday
Category:
Moving Image / Single
Annual ID:
OS_DE18182M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18183M_10.jpg)
Award:
2018 Design Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Moving Image / Single
Annual ID:
OS_DE18183M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18184M_11.jpg)
Award:
2018 Design Merit Award
Agency:
R/GA / Tokyo
Client:
MUJI
Title:
Tokyo Pen Pixel
Category:
Moving Image / Single
Annual ID:
OS_DE18184M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18185M_12.jpg)
Award:
2018 Design Merit Award
Agency:
Sid Lee / Montreal + MASSIVart / Montreal
Client:
IvanhoƩ Cambridge
Title:
Posters for Peace - Video
Category:
Moving Image / Single
Annual ID:
OS_DE18185M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2018/thumbs/OS_DE18186M_11.jpg)