The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Competitions
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus
Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Adidas 747 Warehouse St.
Agency: Kamp Grizzly / Portland + adidas / Portland
Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand Installations
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Use of Technology
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Use of Technology
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX19058M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Paris + Studio 5 / Paris + Maul / Paris
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Annual ID:
OS_EX19062M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Annual ID:
OS_EX19065M
Award:
2019 Experiential & Immersive Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Annual ID:
OS_EX19066M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Annual ID:
OS_EX19067M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Annual ID:
OS_EX19068M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Annual ID:
OS_EX19069M
Award:
2019 Experiential & Immersive Merit Award
Agency:
The Escape Pod / Chicago
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Annual ID:
OS_EX19070M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Annual ID:
OS_EX19025M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Annual ID:
OS_EX19026M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Annual ID:
OS_EX19027M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Annual ID:
OS_EX19028M
Award:
2019 Experiential & Immersive Merit Award
Agency:
FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Annual ID:
OS_EX19029M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Leo Burnett / London + Fallon / London
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Annual ID:
OS_EX19030M
Award:
2019 Experiential & Immersive Merit Award
Agency:
BBDO / Atlanta
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Annual ID:
OS_EX19031M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Annual ID:
OS_EX19032M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Annual ID:
OS_EX19059M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Annual ID:
OS_EX19060M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Annual ID:
OS_EX19061M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19064M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
Samsung Electronics Germany
Title:
Re:Imagine Street ARt
Category:
Responsive Environments / User Activation
Annual ID:
OS_EX19052M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Shanghai
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Annual ID:
OS_EX19051M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Annual ID:
OS_EX19063M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Kamp Grizzly / Portland + adidas / Portland
Client:
Adidas
Title:
Adidas 747 Warehouse St.
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19043M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19044M
Award:
2019 Experiential & Immersive Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client:
Hyundai Motor Company
Title:
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19045M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19046M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19047M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19048M
Award:
2019 Experiential & Immersive Merit Award
Agency:
ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client:
The Edrington Group
Title:
The Macallan Visitor Experience
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19049M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19050M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19033M
Award:
2019 Experiential & Immersive Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19034M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19035M
Award:
2019 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19036M
Award:
2019 Experiential & Immersive Merit Award
Agency:
HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19037M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19038M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19039M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GSD&M / Austin
Client:
Popeyes Louisiana Kitchen
Title:
12-Hour Drive-Thru
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19040M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Anomaly / New York
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19041M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19042M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Use of Technology
Annual ID:
OS_EX19053M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Google Creative Lab / London
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Annual ID:
OS_EX19054M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Annual ID:
OS_EX19055M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Annual ID:
OS_EX19056M