The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Dieline
Agency: Jones Knowles Ritchie / New York
Client: Dieline Category: Branding / Identity System
discovering hands - The Blind see more.
Agency: Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client: discovering hands Category: Branding / Identity System
Lugano Region Territorial Branding
Agency: Caselli Strategic Design / Mendrisio
Client: Ente Turistico del Luganese Category: Branding / Identity System
Fear and Fantasy Festival
Agency: TBWA\ / Istanbul
Client: Fear and Fantasy Festival Category: Branding / Identity System
Fragment Experience
Agency: Sid Lee / Montreal + Fragment Experience / Matane
Client: Fragment Experience Category: Branding / Identity System
Branding for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Branding / Identity System
2018 LIANZHOU FOTO
Agency: another design / Guangzhou
Client: LIANZHOU FOTO Organizing Committee Category: Branding / Identity System
Mailchimp Brand Identity System
Agency: COLLINS / San Francisco
Client: Mailchimp Category: Branding / Identity System
Maison Mère visual Identity
Agency: Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client: Maison Mère Category: Branding / Identity System
Nike By You Brand Identity System
Agency: Gretel / New York + Nike / Beaverton, OR
Client: Nike Category: Branding / Identity System
Africa's Travel Indaba
Agency: FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client: South African Tourism Category: Branding / Identity System
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Branding / Identity System
Tian Shui's Branding Design
Agency: Y.STUDIO / Shenzhen
Client: Tian Shui Category: Branding / Identity System
EartH Visual Identity
Agency: 72andSunny / Amsterdam + Village Underground / London
Client: Village Underground Category: Branding / Identity System
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Promotional / Booklets & Brochures
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Promotional / Booklets & Brochures
Mohawk Quarterly Issue 14: Lead & Serve
Agency: Hybrid Design / San Francisco
Client: Mohawk Category: Promotional / Booklets & Brochures
Blink To Speak
Agency: TBWAIndia / Mumbai
Client: NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation Category: Promotional / Booklets & Brochures
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Agency: Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client: School of Visual Arts Category: Promotional / Booklets & Brochures
Stop The Water While Using Me! "Washazine"
Agency: Kolle Rebbe GmbH / Korefe / Hamburg
Client: Stop The Water While Using Me! Category: Promotional / Booklets & Brochures
Superfine Defined
Agency: Toby Ng Design / Hong Kong
Client: Tai Tak Takeo Fine Paper Category: Promotional / Booklets & Brochures
Fillmore Book
Agency: Commonwealth // McCann / Detroit
Client: The Fillmore Category: Promotional / Booklets & Brochures
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Out-of-Home / Billboards & Transit - Campaign
Hot & Spicy
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Campaign
Car Crashes
Agency: LOLA MullenLowe / Madrid + Burger King / Miami
Client: Burger King Category: Out-of-Home / Billboards & Transit - Campaign
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out-of-Home / Billboards & Transit - Campaign
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Out-of-Home / Billboards & Transit - Campaign
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Digital & Online / Use of Smart Devices
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Digital & Online / Use of Smart Devices
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids Category: Products
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Digital & Online / Social Media & Viral Marketing - Campaign
THE DONALD BOOK CLUB
Agency: Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client: The Wild Detectives Category: Digital & Online / Social Media & Viral Marketing - Campaign
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft Category: Digital & Online / Social Media & Viral Marketing - Campaign
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Out of Home / Billboards & Transit
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Out of Home / Billboards & Transit
Images for Inclusion
Agency: VMLY&R / New York + Special Olympics / Washington, D.C.
Client: Special Olympics Category: Out of Home / Billboards & Transit
Come Home Safely
Agency: Baidu / Beijing + F5 / Shanghai
Client: Baidu Category: Integrated Digital & Physical Product
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel Category: Integrated Digital & Physical Product
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Integrated Digital & Physical Product
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance Category: Integrated Digital & Physical Product
#EvolveTheDefinition
Agency: Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey
Client: Bonobos Category: Websites
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites
Slumbr Campaign
Agency: DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client: Emerald Health Therapeutics Category: Websites
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Websites
Judged by a Phone
Agency: FCB Inferno / London + MediaMonks / London
Client: Huawei Category: Social Engagement / User-Generated Content
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19027M
Award:
2019 Digital Craft Merit Award
Agency:
AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19028M
Award:
2019 Design Merit Award
Agency:
ANTI / Norway
Client:
DEICHMAN
Title:
Enlightenment
Category:
Branding / Identity System
Annual ID:
OS_DE19086M
Award:
2019 Design Merit Award
Agency:
Jones Knowles Ritchie / New York
Client:
Dieline
Title:
Dieline
Category:
Branding / Identity System
Annual ID:
OS_DE19087M
Award:
2019 Design Merit Award
Agency:
Grey Germany / KW43 BRANDDESIGN / Duesseldorf
Client:
discovering hands
Title:
discovering hands - The Blind see more.
Category:
Branding / Identity System
Annual ID:
OS_DE19088M
Award:
2019 Design Merit Award
Agency:
Caselli Strategic Design / Mendrisio
Client:
Ente Turistico del Luganese
Title:
Lugano Region Territorial Branding
Category:
Branding / Identity System
Annual ID:
OS_DE19089M
Award:
2019 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Fear and Fantasy Festival
Title:
Fear and Fantasy Festival
Category:
Branding / Identity System
Annual ID:
OS_DE19090M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Fragment Experience / Matane
Client:
Fragment Experience
Title:
Fragment Experience
Category:
Branding / Identity System
Annual ID:
OS_DE19091M
Award:
2019 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
LENOR JAPAN Co., Ltd.
Title:
Branding for a haute couture facial esthetic salon "EN"
Category:
Branding / Identity System
Annual ID:
OS_DE19092M
Award:
2019 Design Merit Award
Agency:
another design / Guangzhou
Client:
LIANZHOU FOTO Organizing Committee
Title:
2018 LIANZHOU FOTO
Category:
Branding / Identity System
Annual ID:
OS_DE19093M
Award:
2019 Design Merit Award
Agency:
COLLINS / San Francisco
Client:
Mailchimp
Title:
Mailchimp Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19094M
Award:
2019 Design Merit Award
Agency:
Sid Lee / Montreal + Maison Mère / Baie St-Paul
Client:
Maison Mère
Title:
Maison Mère visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19095M
Award:
2019 Design Merit Award
Agency:
Gretel / New York + Nike / Beaverton, OR
Client:
Nike
Title:
Nike By You Brand Identity System
Category:
Branding / Identity System
Annual ID:
OS_DE19096M
Award:
2019 Design Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + South African Tourism / Johannesburg
Client:
South African Tourism
Title:
Africa's Travel Indaba
Category:
Branding / Identity System
Annual ID:
OS_DE19097M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Branding / Identity System
Annual ID:
OS_DE19098M
Award:
2019 Design Merit Award
Agency:
Y.STUDIO / Shenzhen
Client:
Tian Shui
Title:
Tian Shui's Branding Design
Category:
Branding / Identity System
Annual ID:
OS_DE19099M
Award:
2019 Design Merit Award
Agency:
72andSunny / Amsterdam + Village Underground / London
Client:
Village Underground
Title:
EartH Visual Identity
Category:
Branding / Identity System
Annual ID:
OS_DE19100M
Award:
2019 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19138M
Award:
2019 Design Merit Award
Agency:
HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19139M
Award:
2019 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk
Title:
Mohawk Quarterly Issue 14: Lead & Serve
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19140M
Award:
2019 Design Merit Award
Agency:
TBWAIndia / Mumbai
Client:
NeuroGen Brain & Spine Institute / Asha Ek Hope Foundation
Title:
Blink To Speak
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19141M
Award:
2019 Design Merit Award
Agency:
Visual Arts Press, Ltd. / New York + School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Art As Witness: Political Graphics 2016-18 Exhibition Catalog
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19142M
Award:
2019 Design Merit Award
Agency:
Kolle Rebbe GmbH / Korefe / Hamburg
Client:
Stop The Water While Using Me!
Title:
Stop The Water While Using Me! "Washazine"
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19143M
Award:
2019 Design Merit Award
Agency:
Toby Ng Design / Hong Kong
Client:
Tai Tak Takeo Fine Paper
Title:
Superfine Defined
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19144M
Award:
2019 Design Merit Award
Agency:
Commonwealth // McCann / Detroit
Client:
The Fillmore
Title:
Fillmore Book
Category:
Promotional / Booklets & Brochures
Annual ID:
OS_DE19145M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19110M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Hot & Spicy
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19111M
Award:
2019 Print & Outdoor Merit Award
Agency:
LOLA MullenLowe / Madrid + Burger King / Miami
Client:
Burger King
Title:
Car Crashes
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19112M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19113M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Out-of-Home / Billboards & Transit - Campaign
Annual ID:
OS_PO19114M
Award:
2019 Direct Marketing Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19081M
Award:
2019 Direct Marketing Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Digital & Online / Use of Smart Devices
Annual ID:
OS_DI19082M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Annual ID:
OS_HW19040M
Award:
2019 Direct Marketing Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19078M
Award:
2019 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas + The Wild Detectives / Dallas
Client:
The Wild Detectives
Title:
THE DONALD BOOK CLUB
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19079M
Award:
2019 Direct Marketing Merit Award
Agency:
DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client:
Ubisoft
Title:
My life as a NPC
Category:
Digital & Online / Social Media & Viral Marketing - Campaign
Annual ID:
OS_DI19080M
Award:
2019 Direct Marketing Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19052M
Award:
2019 Direct Marketing Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19053M
Award:
2019 Direct Marketing Merit Award
Agency:
VMLY&R / New York + Special Olympics / Washington, D.C.
Client:
Special Olympics
Title:
Images for Inclusion
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI19054M
Award:
2019 Intellectual Property Merit Award
Agency:
Baidu / Beijing + F5 / Shanghai
Client:
Baidu
Title:
Come Home Safely
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19019M
Award:
2019 Intellectual Property Merit Award
Agency:
Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19020M
Award:
2019 Intellectual Property Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19021M
Award:
2019 Intellectual Property Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP19022M
Award:
2019 Interactive & Online Merit Award
Agency:
BASIC® / San Diego
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Websites
Annual ID:
OS_IN19028M
Award:
2019 Interactive & Online Merit Award
Agency:
Observatory / Los Angeles + Exverus / Los Angeles + Use All Five / Marina Del Rey
Client:
Bonobos
Title:
#EvolveTheDefinition
Category:
Websites
Annual ID:
OS_IN19029M
Award:
2019 Interactive & Online Merit Award
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites
Annual ID:
OS_IN19030M
Award:
2019 Interactive & Online Merit Award
Agency:
DDB Canada / Edmonton + Pink Buffalo Films / Vancouver + Wonderlust / Nova Scotia + DDB Canada / Vancouver
Client:
Emerald Health Therapeutics
Title:
Slumbr Campaign
Category:
Websites
Annual ID:
OS_IN19031M
Award:
2019 Interactive & Online Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Websites
Annual ID:
OS_IN19032M
Award:
2019 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
STROKE Art Fair
Title:
Scars of Democracy
Category:
Websites
Annual ID:
OS_IN19033M
Award:
2019 Social Media Merit Award
Agency:
FCB Inferno / London + MediaMonks / London
Client:
Huawei
Title:
Judged by a Phone
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM19052M