The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Highlight the Remarkable
Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client: STABILO International GmbH Category: Promotional / Posters - Series
A simple line, a simple sport
Agency: PEN.Inc. / Tokyo
Client: The FACTORY Climbing Gym Category: Promotional / Posters - Series
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Promotional / Posters - Series
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Experiential / Environmental / Out of Home - Series
The Shortcut Billboards
Agency: SERVICEPLAN GERMANY / Munich
Client: MINI Category: Experiential / Environmental / Out of Home - Series
Real Posters
Agency: R/GA / New York
Client: Samsung Category: Experiential / Environmental / Out of Home - Series
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Publishing / Magazine - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Morning Shift
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Designer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Single
Hermeto - Made of Music
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser Category: Digital Design
The Gift Rapper
Agency: TBD / San Francisco + StubHub / San Francisco
Client: StubHub Category: Digital Design
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE Category: Non-traditional & Guerrilla Marketing
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Non-traditional & Guerrilla Marketing
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Non-traditional & Guerrilla Marketing
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad Category: Non-traditional & Guerrilla Marketing
This Coke is a Fanta
Agency: DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client: Coca-Cola Category: Non-traditional & Guerrilla Marketing
The Tiniest Listing
Agency: Ogilvy / Chicago
Client: Cook County Hospital Category: Non-traditional & Guerrilla Marketing
Evita, Equality Bill
Agency: HOY / Buenos Aires
Client: DDL&Co Category: Non-traditional & Guerrilla Marketing
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Non-traditional & Guerrilla Marketing
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Non-traditional & Guerrilla Marketing
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Non-traditional & Guerrilla Marketing
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Non-traditional & Guerrilla Marketing
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders Category: Non-traditional & Guerrilla Marketing
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade Category: Non-traditional & Guerrilla Marketing
Bordeaux 2050
Agency: McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client: The Association of Journalists for the Environment Category: Non-traditional & Guerrilla Marketing
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Non-traditional & Guerrilla Marketing
Stand by You
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Budweiser Category: Community Building
Paving for Pizza
Agency: Domino's Pizza / Ann Arbor
Client: Domino's Pizza Category: Community Building
Proud Dads
Agency: Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client: Dublin Bus Category: Community Building
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Community Building
Project Free Period
Agency: DDB Mudra Group / Mumbai
Client: Johnson & Johnson Category: Community Building
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Community Building
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Community Building
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Digital / Use of Technology
Imaginary Friend Society AR
Agency: Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client: Pediatric Brain Tumor Foundation Category: Digital / Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Digital / Use of Technology
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA) Category: User-Generated Campaign
Award:
2019 Design Merit Award
Agency:
DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf
Client:
STABILO International GmbH
Title:
Highlight the Remarkable
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19131M
Award:
2019 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19132M
Award:
2019 Design Merit Award
Agency:
PEN.Inc. / Tokyo
Client:
The FACTORY Climbing Gym
Title:
A simple line, a simple sport
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19133M
Award:
2019 Design Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE19135M
Award:
2019 Design Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19176M
Award:
2019 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
The Shortcut Billboards
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19177M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Real Posters
Category:
Experiential / Environmental / Out of Home - Series
Annual ID:
OS_DE19178M
Award:
2019 Mobile Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Art Direction
Annual ID:
OS_MO19037M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19072M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19073M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The Meeting
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19074M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19075M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Morning Shift
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19076M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Graffiti
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19077M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Designer
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO19078M
Award:
2019 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev/Budweiser
Title:
Hermeto - Made of Music
Category:
Digital Design
Annual ID:
OS_DE19168M
Award:
2019 Design Merit Award
Agency:
BASIC® / Bay Area
Client:
Google
Title:
store.google.com
Category:
Digital Design
Annual ID:
OS_DE19169M
Award:
2019 Design Merit Award
Agency:
Google Creative Lab / London
Client:
Google
Title:
NSynth Super
Category:
Digital Design
Annual ID:
OS_DE19170M
Award:
2019 Design Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Digital Design
Annual ID:
OS_DE19171M
Award:
2019 Design Merit Award
Agency:
Bluecadet / Philadelphia
Client:
Outrider Foundation
Title:
Outrider.org
Category:
Digital Design
Annual ID:
OS_DE19172M
Award:
2019 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Spark New Zealand
Title:
Kupu
Category:
Digital Design
Annual ID:
OS_DE19173M
Award:
2019 Design Merit Award
Agency:
TBD / San Francisco + StubHub / San Francisco
Client:
StubHub
Title:
The Gift Rapper
Category:
Digital Design
Annual ID:
OS_DE19174M
Award:
2019 Direct Marketing Merit Award
Agency:
MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19083M
Award:
2019 Direct Marketing Merit Award
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19084M
Award:
2019 Direct Marketing Merit Award
Agency:
Centre Pompidou / Paris + Marcel / Paris
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19085M
Award:
2019 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19086M
Award:
2019 Direct Marketing Merit Award
Agency:
DAVID / São Paulo + Coca-Cola / Rio de Janeiro
Client:
Coca-Cola
Title:
This Coke is a Fanta
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19087M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
Cook County Hospital
Title:
The Tiniest Listing
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19088M
Award:
2019 Direct Marketing Merit Award
Agency:
HOY / Buenos Aires
Client:
DDL&Co
Title:
Evita, Equality Bill
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19089M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19090M
Award:
2019 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19091M
Award:
2019 Direct Marketing Merit Award
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19092M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19093M
Award:
2019 Direct Marketing Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19094M
Award:
2019 Direct Marketing Merit Award
Agency:
Havas / New York + TD Ameritrade / Jersey City
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19095M
Award:
2019 Direct Marketing Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Weber Shandwick France / Neuilly sur Seine
Client:
The Association of Journalists for the Environment
Title:
Bordeaux 2050
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19096M
Award:
2019 Direct Marketing Merit Award
Agency:
Tech and Soul / São Paulo + Uber / São Paulo
Client:
Uber
Title:
Distracted Goalkepper
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI19097M
Award:
2019 Public Relations Merit Award
Agency:
DAVID The Agency / Miami + AB-Inbev / New York
Client:
ABInbev – Budweiser
Title:
Stand by You
Category:
Community Building
Annual ID:
OS_PR19051M
Award:
2019 Public Relations Merit Award
Agency:
Domino's Pizza / Ann Arbor
Client:
Domino's Pizza
Title:
Paving for Pizza
Category:
Community Building
Annual ID:
OS_PR19052M
Award:
2019 Public Relations Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Antidote / Dublin + Screen Scene / Dublin
Client:
Dublin Bus
Title:
Proud Dads
Category:
Community Building
Annual ID:
OS_PR19053M
Award:
2019 Public Relations Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Community Building
Annual ID:
OS_PR19054M
Award:
2019 Public Relations Merit Award
Agency:
DDB Mudra Group / Mumbai
Client:
Johnson & Johnson
Title:
Project Free Period
Category:
Community Building
Annual ID:
OS_PR19055M
Award:
2019 Public Relations Merit Award
Agency:
McCann / New York
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Annual ID:
OS_PR19056M
Award:
2019 Public Relations Merit Award
Agency:
CLM BBDO / Boulogne-Billancourt
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Community Building
Annual ID:
OS_PR19057M
Award:
2019 Public Relations Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Community Building
Annual ID:
OS_PR19058M
Award:
2019 Public Relations Merit Award
Agency:
J. Walter Thompson / London
Client:
UN Women
Title:
Humanity Test
Category:
Community Building
Annual ID:
OS_PR19059M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Digital / Use of Technology
Annual ID:
OS_HW19064M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Tool / Santa Monica + Pediatric Brain Tumor Foundation / Los Angeles + RPA / Los Angeles + Storefront Music / New York
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friend Society AR
Category:
Digital / Use of Technology
Annual ID:
OS_HW19065M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Digital / Use of Technology
Annual ID:
OS_HW19066M
Award:
2019 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Annual ID:
OS_PO19129M