The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client: Google Cloud Category: Co-Promotions
It's a Thursday Night Tide Ad
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble Category: Co-Promotions
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Creative Effectiveness
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee Category: Creative Effectiveness
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Creative Effectiveness
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client: Microsoft Category: Creative Effectiveness
Sans Forgetica
Agency: Naked Communications / Australia + RMIT University / Melbourne
Client: RMIT University Category: Creative Effectiveness
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global Category: Creative Effectiveness
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne
Client: Velocity Frequent Flyer Category: Creative Effectiveness
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T Category: Branded Content
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei Category: Branded Content
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Branded Content
Tiny Doll
Agency: J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client: Kleenex Category: Branded Content
One In A Million
Agency: Publicis / Singapore + Offroad Films / Mumbai
Client: P&G Vicks India Category: Branded Content
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Branded Content
The Indoor Generation
Agency: &Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client: VELUX Category: Branded Content
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital Category: Digital / Web & Mobile
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Digital / Web & Mobile
The Error Ridden Ad
Agency: Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client: Specsavers Category: Digital / Web & Mobile
The Worst Restaurant In Town
Agency: Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client: The diaTribe Foundation Category: Digital / Web & Mobile
#FARMLANDxSUPREME Lookbook
Agency: Doner / Southfield
Client: Farmland Category: Social Post / Campaign
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet Category: Social Post / Campaign
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie Category: Social Post / Campaign
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
Lotus Square Art Center
Agency: Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client: Ke Merchants Association Category: Experiential / Environmental / Outdoor Spaces
Garden of Goodness
Agency: Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client: Sanitarium Category: Experiential / Environmental / Outdoor Spaces
The Door of LuBan:Square,Circle,Line,Angle
Agency: Tinyworkshop / Beijing
Client: Beijing United Publishing Co,Ltd Category: Editorial / Books
The Sick Bag Song
Agency: Tenmilliontimes Design / Nanjing
Client: Beijing United Publishing Co.,Ltd. Category: Editorial / Books
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Editorial / Books
Old Trades of Jiangsu
Agency: Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client: Phoenix Education Publishing,Ltd Category: Editorial / Books
Strings Attached
Agency: Happy F&B / Gothenburg
Client: The Torsten and Wanja Söderberg Prize / The Röhsska Museum Category: Editorial / Books
Here to Create Change
Agency: TBWA\Chiat\Day / New York + DMB Media / London
Client: Adidas Category: Craft / Photography
ReArranged
Agency: Scholz & Friends / Berlin
Client: Berlin Philharmonic Category: Craft / Photography
The All Nighters
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Craft / Photography
War Correspondents on Breast Cancer
Agency: Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client: Samsung Category: Craft / Photography
THE VOICE OF VOICES
Agency: MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client: FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo Category: Use of Technology
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer Category: Use of Technology
110 years of Striding Man
Agency: CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client: Diageo - Johnnie Walker Category: Craft / Art Direction
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions
Award:
2019 Integrated Merit Award
Agency:
Eleven, Inc. / San Francisco + Instrument / Portland + Google Cloud / San Francisco
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Co-Promotions
Annual ID:
OS_IG19023M
Award:
2019 Integrated Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble
Title:
It's a Thursday Night Tide Ad
Category:
Co-Promotions
Annual ID:
OS_IG19024M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Creative Effectiveness
Annual ID:
OS_CE19012M
Award:
2019 Creative Effectiveness Merit Award
Agency:
BBDO / Toronto
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Annual ID:
OS_CE19013M
Award:
2019 Creative Effectiveness Merit Award
Agency:
AMV BBDO / London
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Annual ID:
OS_CE19014M
Award:
2019 Creative Effectiveness Merit Award
Agency:
POSSIBLE / Seattle
Client:
Life After Hate
Title:
WeCounterHate
Category:
Creative Effectiveness
Annual ID:
OS_CE19015M
Award:
2019 Creative Effectiveness Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Creative Effectiveness
Annual ID:
OS_CE19016M
Award:
2019 Creative Effectiveness Merit Award
Agency:
McCann / London + MRM//McCann / London + Craft/McCann / London + FOREAL / Trier
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Creative Effectiveness
Annual ID:
OS_CE19017M
Award:
2019 Creative Effectiveness Merit Award
Agency:
Naked Communications / Australia + RMIT University / Melbourne
Client:
RMIT University
Title:
Sans Forgetica
Category:
Creative Effectiveness
Annual ID:
OS_CE19018M
Award:
2019 Creative Effectiveness Merit Award
Agency:
R/GA / New York
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Creative Effectiveness
Annual ID:
OS_CE19019M
Award:
2019 Creative Effectiveness Merit Award
Agency:
CHE Proximity / Australia + Goodoil Films / Melbourne
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Annual ID:
OS_CE19020M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Biscuit
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Annual ID:
OS_HW19030M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J Walter Thompson / Sydney + Berlei / Sydney
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Branded Content
Annual ID:
OS_HW19031M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Branded Content
Annual ID:
OS_HW19032M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
J.WALTER THOMPSON / BANGKOK + Houseton Films / BANGKOK
Client:
Kleenex
Title:
Tiny Doll
Category:
Branded Content
Annual ID:
OS_HW19033M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Publicis / Singapore + Offroad Films / Mumbai
Client:
P&G Vicks India
Title:
One In A Million
Category:
Branded Content
Annual ID:
OS_HW19034M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Branded Content
Annual ID:
OS_HW19035M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
&Co. / NoA / Copenhagen + &Co Productions / Copenhagen + Bacon / Copenhagen
Client:
VELUX
Title:
The Indoor Generation
Category:
Branded Content
Annual ID:
OS_HW19036M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19054M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19055M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Cummins&Partners / Melbourne + Specsavers / Melbourne + Scoundrel Films / Sydney
Client:
Specsavers
Title:
The Error Ridden Ad
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19056M
Award:
2019 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + The diaTribe Foundation / San Francisco, CA
Client:
The diaTribe Foundation
Title:
The Worst Restaurant In Town
Category:
Digital / Web & Mobile
Annual ID:
OS_HW19057M
Award:
2019 Social Media Merit Award
Agency:
Doner / Southfield
Client:
Farmland
Title:
#FARMLANDxSUPREME Lookbook
Category:
Social Post / Campaign
Annual ID:
OS_SM19038M
Award:
2019 Social Media Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Campaign
Annual ID:
OS_SM19039M
Award:
2019 Social Media Merit Award
Agency:
FF / Paris + Urgence Homophobie / Paris
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Social Post / Campaign
Annual ID:
OS_SM19040M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DAVID The Agency / Miami + Burger King / Miami
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Annual ID:
OS_EX19065M
Award:
2019 Experiential & Immersive Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Annual ID:
OS_EX19066M
Award:
2019 Experiential & Immersive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Annual ID:
OS_EX19067M
Award:
2019 Experiential & Immersive Merit Award
Agency:
McCann / Madrid + Ikea / Madrid
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Annual ID:
OS_EX19068M
Award:
2019 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Annual ID:
OS_EX19069M
Award:
2019 Experiential & Immersive Merit Award
Agency:
The Escape Pod / Chicago
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Annual ID:
OS_EX19070M
Award:
2019 Mobile Merit Award
Agency:
INGO / Stockholm
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming
Annual ID:
OS_MO19032M
Award:
2019 Design Merit Award
Agency:
Shenzhen DaE Interior Design Co.,Ltd / Shenzhen City
Client:
Ke Merchants Association
Title:
Lotus Square Art Center
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19183M
Award:
2019 Design Merit Award
Agency:
Ogilvy New Zealand / Parnell, Auckland + Geometry Global / Parnell, Auckland
Client:
Sanitarium
Title:
Garden of Goodness
Category:
Experiential / Environmental / Outdoor Spaces
Annual ID:
OS_DE19184M
Award:
2019 Design Merit Award
Agency:
Tinyworkshop / Beijing
Client:
Beijing United Publishing Co,Ltd
Title:
The Door of LuBan:Square,Circle,Line,Angle
Category:
Editorial / Books
Annual ID:
OS_DE19110M
Award:
2019 Design Merit Award
Agency:
Tenmilliontimes Design / Nanjing
Client:
Beijing United Publishing Co.,Ltd.
Title:
The Sick Bag Song
Category:
Editorial / Books
Annual ID:
OS_DE19111M
Award:
2019 Design Merit Award
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Editorial / Books
Annual ID:
OS_DE19112M
Award:
2019 Design Merit Award
Agency:
Phoenix Education Publishing,Ltd / Nanjing + Artron Art Printing Co., Ltd. / Shanghai
Client:
Phoenix Education Publishing,Ltd
Title:
Old Trades of Jiangsu
Category:
Editorial / Books
Annual ID:
OS_DE19113M
Award:
2019 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
The Torsten and Wanja Söderberg Prize / The Röhsska Museum
Title:
Strings Attached
Category:
Editorial / Books
Annual ID:
OS_DE19114M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + DMB Media / London
Client:
Adidas
Title:
Here to Create Change
Category:
Craft / Photography
Annual ID:
OS_PO19149M
Award:
2019 Print & Outdoor Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlin Philharmonic
Title:
ReArranged
Category:
Craft / Photography
Annual ID:
OS_PO19150M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The All Nighters
Category:
Craft / Photography
Annual ID:
OS_PO19151M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Spain / Madrid + Samsung Electronics Iberia / Madrid
Client:
Samsung
Title:
War Correspondents on Breast Cancer
Category:
Craft / Photography
Annual ID:
OS_PO19152M
Award:
2019 Mobile Merit Award
Agency:
MCCANN Italy / Milan + Think Cattleya / Milan + Fondazione Serena Onlus, Centro Clinico Nemo / Milan + MRM//MCCANN / Milan
Client:
FONDAZIONE SERENA ONLUS, CENTRO CLINICO NeMo
Title:
THE VOICE OF VOICES
Category:
Use of Technology
Annual ID:
OS_MO19033M
Award:
2019 Mobile Merit Award
Agency:
Myer / Melbourne + Clemenger BBDO / Melbourne
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Annual ID:
OS_MO19034M
Award:
2019 Direct Marketing Merit Award
Agency:
CP+B / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo + Diageo - Johnnie Walker / São Paulo
Client:
Diageo - Johnnie Walker
Title:
110 years of Striding Man
Category:
Craft / Art Direction
Annual ID:
OS_DI19101M
Award:
2019 Direct Marketing Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
31 Bullets
Category:
Craft / Art Direction
Annual ID:
OS_DI19102M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Jam3 / Toronto
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Annual ID:
OS_EX19025M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Fallon / Minneapolis
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Annual ID:
OS_EX19026M
Award:
2019 Experiential & Immersive Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Annual ID:
OS_EX19027M