The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Signs of Love
Agency: Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Experiential & Immersive
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Experiential & Installations / Experiential & Immersive
Impossible Mascots
Agency: WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client: Mastercard Category: Experiential & Installations / Experiential & Immersive
LIFEBOAT - The Experiment
Agency: SERVICEPLAN GERMANY / Munich
Client: Sea-Watch e.V. Category: Experiential & Installations / Experiential & Immersive
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Experiential & Installations / Experiential & Immersive
The Toxic Flag
Agency: Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client: The Waste Management Coalition and Greenpeace Category: Experiential & Installations / Experiential & Immersive
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Innovation in Out of Home
Raven Mail
Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client: Chicago Humanities Festival Category: Innovation in Out of Home
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Innovation in Out of Home
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Innovation in Out of Home
Astronomical Sales
Agency: FP7 McCann / Dubai + Carat MENA / Dubai
Client: Mastercard Category: Innovation in Out of Home
Without a Ramp Sidewalk is a Wall
Agency: HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client: Movimento SuperAção Category: Innovation in Out of Home
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Out of Home
The Crossing Fence
Agency: LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Innovation in Out of Home
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Innovation in Out of Home
The Beer Behind Sports
Agency: Africa / Sao Paulo
Client: AB Inbev (Budweiser) Category: Billboards & Transit / Campaign
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Billboards & Transit / Campaign
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Billboards & Transit / Campaign
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Billboards & Transit / Campaign
Meaningful Steps Billboard Campaign
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Campaign
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Billboards & Transit / Campaign
Video Call Art
Agency: Happiness / an FCB alliance / Brussels
Client: VOO Telecom Category: Billboards & Transit / Campaign
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
Beyond Limits
Agency: Saatchi & Saatchi / London
Client: British Telecom Category: Billboards & Transit / Dynamic Billboards & Transit
Fly with us
Agency: Grey Argentina / Buenos Aires
Client: Flybondi Category: Billboards & Transit / Dynamic Billboards & Transit
HIV on the Agenda
Agency: Wunderman Thompson BA / CABA
Client: Fundación Huésped Category: Billboards & Transit / Dynamic Billboards & Transit
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Billboards & Transit / Dynamic Billboards & Transit
Shark Bait
Agency: Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client: Uber Eats Category: Billboards & Transit / Dynamic Billboards & Transit
Everyday Escape
Agency: McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client: Xbox / Microsoft Category: Billboards & Transit / Dynamic Billboards & Transit
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential & Installations / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential & Installations / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential & Installations / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential & Installations / Brand Installations
Spoiler WHOPPER®
Agency: Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client: BURGER KING Deutschland GmbH Category: Experiential & Installations / Brand Installations
Brutal Postings
Agency: Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: Experiential & Installations / Brand Installations
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence Category: Experiential & Installations / Brand Installations
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Experiential & Installations / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential & Installations / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Experiential & Installations / Brand Installations
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden Category: Experiential & Installations / Brand Installations
A Future Without Change
Agency: VMLY&R / Melbourne
Client: Monash University Category: Experiential & Installations / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential & Installations / Brand Installations
Giannis Antetokounmpo: Mt. Olympus
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Experiential & Installations / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Experiential & Installations / Brand Installations
Bauhaus
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: P.O.P. & In-Store / Campaign
Award:
2020 Out of Home Merit Award
Agency:
Revolver/Will O'Rourke / Sydney + TBWA\ / Melbourne + ANZ Bank Australia / Melbourne
Client:
ANZ Bank
Title:
Signs of Love
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_067M
Award:
2020 Out of Home Merit Award
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_068M
Award:
2020 Out of Home Merit Award
Agency:
WMcCann / SÃO PAULO + MediaMonks / São Paulo
Client:
Mastercard
Title:
Impossible Mascots
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_069M
Award:
2020 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Sea-Watch e.V.
Title:
LIFEBOAT - The Experiment
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_070M
Award:
2020 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_071M
Award:
2020 Out of Home Merit Award
Agency:
Impact BBDO / Dubai + Stoked Films / Beirut + OMD / Beirut + Alleycat / Beirut
Client:
The Waste Management Coalition and Greenpeace
Title:
The Toxic Flag
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS_OH20_072M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Craft / Printing & Production
Annual ID:
OS_OH20_081M
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_084M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Toronto
Client:
BMW
Title:
Stage Your Driveway
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_085M
Award:
2020 Out of Home Merit Award
Agency:
LG2 / Toronto
Client:
Casper
Title:
Lights Off
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_086M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago
Client:
Chicago Humanities Festival
Title:
Raven Mail
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_087M
Award:
2020 Out of Home Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_088M
Award:
2020 Out of Home Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_089M
Award:
2020 Out of Home Merit Award
Agency:
FP7 McCann / Dubai + Carat MENA / Dubai
Client:
Mastercard
Title:
Astronomical Sales
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_090M
Award:
2020 Out of Home Merit Award
Agency:
HAVASPLUS / São Paulo + ONG Movimento SuperAção / São Paulo
Client:
Movimento SuperAção
Title:
Without a Ramp Sidewalk is a Wall
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_091M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_092M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_093M
Award:
2020 Out of Home Merit Award
Agency:
LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_094M
Award:
2020 Out of Home Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_095M
Award:
2020 Out of Home Merit Award
Agency:
Africa / Sao Paulo
Client:
AB Inbev (Budweiser)
Title:
The Beer Behind Sports
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_038M
Award:
2020 Out of Home Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_039M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / Moscow
Client:
Kloop Media
Title:
Koshogo
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_040M
Award:
2020 Out of Home Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_041M
Award:
2020 Out of Home Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_042M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps Billboard Campaign
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_043M
Award:
2020 Out of Home Merit Award
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_044M
Award:
2020 Out of Home Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
VOO Telecom
Title:
Video Call Art
Category:
Billboards & Transit / Campaign
Annual ID:
OS_OH20_045M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS_OH20_037M
Award:
2020 Out of Home Merit Award
Agency:
Saatchi & Saatchi / London
Client:
British Telecom
Title:
Beyond Limits
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_046M
Award:
2020 Out of Home Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_047M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson BA / CABA
Client:
Fundación Huésped
Title:
HIV on the Agenda
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_048M
Award:
2020 Out of Home Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_049M
Award:
2020 Out of Home Merit Award
Agency:
Special / Auckland + Uber Eats / Auckland + Pead PR / Auckland
Client:
Uber Eats
Title:
Shark Bait
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_050M
Award:
2020 Out of Home Merit Award
Agency:
McCann / London + Craft/McCann / London + MRM//McCann / London + Microsoft / Reading
Client:
Xbox / Microsoft
Title:
Everyday Escape
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS_OH20_051M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_052M
Award:
2020 Out of Home Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_053M
Award:
2020 Out of Home Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_054M
Award:
2020 Out of Home Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_055M
Award:
2020 Out of Home Merit Award
Agency:
Grabarz & Partner / Hamburg + BURGER KING Deutschland GmbH / Hannover
Client:
BURGER KING Deutschland GmbH
Title:
Spoiler WHOPPER®
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_056M
Award:
2020 Out of Home Merit Award
Agency:
Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_057M
Award:
2020 Out of Home Merit Award
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_058M
Award:
2020 Out of Home Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_059M
Award:
2020 Out of Home Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_060M
Award:
2020 Out of Home Merit Award
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_061M
Award:
2020 Out of Home Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_062M
Award:
2020 Out of Home Merit Award
Agency:
VMLY&R / Melbourne
Client:
Monash University
Title:
A Future Without Change
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_063M
Award:
2020 Out of Home Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_064M
Award:
2020 Out of Home Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Giannis Antetokounmpo: Mt. Olympus
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_065M
Award:
2020 Out of Home Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS_OH20_066M
Award:
2020 Out of Home Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
Bauhaus
Category:
P.O.P. & In-Store / Campaign
Annual ID:
OS_OH20_035M
