The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Print / Health & Wellness
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro Category: Innovation in Health & Wellness
DR. PEE
Agency: Ogilvy Ecuador / Guayaquil
Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Innovation in Health & Wellness
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Rowan's Law The Risk
Agency: Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Direct Marketing
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Direct Marketing
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Direct Marketing
LoFI Beats Suicide
Agency: McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client: Vice UK Category: Direct Marketing
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Branded Content
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Branded Content
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Digital / Use of Technology
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Use of Technology
Theraflu-Tracker
Agency: Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client: GSK Category: Digital / Use of Technology
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Use of Technology
Zero Tolerance Ribbon
Agency: Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client: 28 Too Many Category: Public Relations
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Public Relations
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Public Relations
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Public Relations
#STOPMITHANI
Agency: Leo Burnett / Mumbai + Prodigious / Mumbai
Client: HDFC Bank Parivartan Category: Public Relations
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Public Relations
The HIV Positive Sperm Bank
Agency: DDB Group New Zealand / Auckland
Client: New Zealand AIDS Foundation Category: Public Relations
Rescue a Pet, Rescue a Family
Agency: DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client: Pet Refuge Category: Public Relations
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Public Relations
Breath of life
Agency: McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client: GlaxoSmithKline Category: Digital / Web & Mobile
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Digital / Web & Mobile
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Digital / Web & Mobile
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Out of Home / Pharma
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Packaging
999 LOVE WITHOUT ITCH OF HEART Lipstick
Agency: Serviceplan China / Beijing
Client: San Jiu Medicine Trade Co.,Ltd. Category: Packaging
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Experiential / Immersive / Events
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client: Eli Lilly Category: Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_071M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Annual ID:
OS_HW20_072M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_091M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Ecuador / Guayaquil
Client:
LA FABRIL
Title:
DR. PEE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_092M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_093M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_094M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_095M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_096M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client:
Volvo Cars Nederland
Title:
Lifesaver
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_097M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_073M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_074M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_075M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_076M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Campaign
Annual ID:
OS_HW20_088M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Annual ID:
OS_HW20_089M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Annual ID:
OS_HW20_090M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ponce / Buenos Aires
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Annual ID:
OS_HW20_087M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Annual ID:
OS_HW20_042M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Annual ID:
OS_HW20_043M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Direct Marketing
Annual ID:
OS_HW20_044M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Direct Marketing
Annual ID:
OS_HW20_045M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Direct Marketing
Annual ID:
OS_HW20_046M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / London + Vice UK / London + College Music / Reading + Craft/McCann / London
Client:
Vice UK
Title:
LoFI Beats Suicide
Category:
Direct Marketing
Annual ID:
OS_HW20_047M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
It's OK
Category:
Branded Content
Annual ID:
OS_HW20_030M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Branded Content
Annual ID:
OS_HW20_031M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Branded Content
Annual ID:
OS_HW20_032M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_065M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_066M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Bogotá + Wunderman Thompson / Buenos Aires + Wunderman Thompson / North America + GSK / México
Client:
GSK
Title:
Theraflu-Tracker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_067M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Sydney
Client:
Samsung
Title:
Silent Whistle
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_068M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_069M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_070M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Impact BBDO / Dubai + Rhino & Oxpecker / Cairo
Client:
28 Too Many
Title:
Zero Tolerance Ribbon
Category:
Public Relations
Annual ID:
OS_HW20_078M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Public Relations
Annual ID:
OS_HW20_079M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Public Relations
Annual ID:
OS_HW20_080M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Public Relations
Annual ID:
OS_HW20_081M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Leo Burnett / Mumbai + Prodigious / Mumbai
Client:
HDFC Bank Parivartan
Title:
#STOPMITHANI
Category:
Public Relations
Annual ID:
OS_HW20_082M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Annual ID:
OS_HW20_083M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand AIDS Foundation
Title:
The HIV Positive Sperm Bank
Category:
Public Relations
Annual ID:
OS_HW20_084M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland + Goodoil Films / Auckland + Franklin Road / Auckland + Blockhead VFX / Auckland
Client:
Pet Refuge
Title:
Rescue a Pet, Rescue a Family
Category:
Public Relations
Annual ID:
OS_HW20_085M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Public Relations
Annual ID:
OS_HW20_086M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / Shanghai + Craft / Shanghai + GSK China / Shanghai
Client:
GlaxoSmithKline
Title:
Breath of life
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_061M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_062M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_063M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Out of Home / Pharma
Annual ID:
OS_HW20_077M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Packaging
Annual ID:
OS_HW20_040M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Serviceplan China / Beijing
Client:
San Jiu Medicine Trade Co.,Ltd.
Title:
999 LOVE WITHOUT ITCH OF HEART Lipstick
Category:
Packaging
Annual ID:
OS_HW20_041M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_033M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + FCB Global / New York
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_034M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_035M
