The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
Birds Records
Agency: BBDO / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Use of Music
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Craft / Use of Music
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Animation
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Reflection
Agency: LG2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Low Budget / Under 50K Budget
"We're Here For You" Film
Agency: Quality Meats / Chicago + The BMP Film Co. / Chicago
Client: The Wieners Circle Category: Low Budget / Under 50K Budget
Shhhhh
Agency: TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client: Datsun South Africa Category: Low Budget / Under 50K Budget
JEEP ICONOGRAPHY
Agency: Wunderman Thompson / India
Client: CELICA JEEP Category: Low Budget / Under 50K Budget
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
MASK ID
Agency: INNOCEAN / Seoul + Planit Production / Seoul
Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Stay Safe behind the #DoorsOfIndia
Agency: Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client: Tata Pravesh Category: Sound Editing
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez Category: Craft / Data-Driven Personalization
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
State of Respect
Agency: Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client: New York State MTA Category: Out of Home / Series
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK Category: Out of Home / Series
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Out of Home / Series
Meltdown Flags
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: METER Group, Inc. Category: Out of Home / Series
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Events & Experiential
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Events & Experiential
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Events & Experiential
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Events & Experiential
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light Category: Events & Experiential
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events & Experiential
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Events & Experiential
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple Category: Branding / Rebranding
Cadbury
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Branding / Rebranding
Try on the ARketing era
Agency: Pocket Rocket Agency / Minsk
Client: WANNA Category: Branding / Rebranding
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Art Direction
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Art Direction
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client: Brawl Stars Category: Craft / Art Direction
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
Award:
2021 Mobile Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Utility
Annual ID:
OS_MO21_020M
Award:
2021 Radio & Audio Merit Award
Agency:
BBDO / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records
Category:
Craft / Use of Music
Annual ID:
OS_RA21_049M
Award:
2021 Radio & Audio Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Craft / Use of Music
Annual ID:
OS_RA21_050M
Award:
2021 Digital Craft Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC21_031M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Craft / Casting
Annual ID:
OS_RA21_053M
Award:
2021 Radio & Audio Merit Award
Agency:
The Odd Number / Johannesburg
Client:
BBC Studios
Title:
Kasi Sensei
Category:
Craft / Casting
Annual ID:
OS_RA21_055M
Award:
2021 Film Merit Award
Agency:
American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client:
Win America Back PAC
Title:
#WouldYouHireTrump
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_119M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_120M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_121M
Award:
2021 Film Merit Award
Agency:
LG2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client:
Société de sauvetage / Lifesaving Society
Title:
Reflection
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_122M
Award:
2021 Film Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_123M
Award:
2021 Film Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_124M
Award:
2021 Film Merit Award
Agency:
Quality Meats / Chicago + The BMP Film Co. / Chicago
Client:
The Wieners Circle
Title:
"We're Here For You" Film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_125M
Award:
2021 Film Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Gentleman Films / Johannesburg + Samantha Nell / Johannesburg + Sting / Johannesburg
Client:
Datsun South Africa
Title:
Shhhhh
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_126M
Award:
2021 Film Merit Award
Agency:
Wunderman Thompson / India
Client:
CELICA JEEP
Title:
JEEP ICONOGRAPHY
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_127M
Award:
2021 Design Merit Award
Agency:
Adobe + Live Nation
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_187M
Award:
2021 Design Merit Award
Agency:
Aggressive / Ridgewood
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_188M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_189M
Award:
2021 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul
Client:
Dal.komm Coffee X the Ministry of Health and Welfare
Title:
MASK ID
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_190M
Award:
2021 Design Merit Award
Agency:
Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_191M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_192M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_193M
Award:
2021 Design Merit Award
Agency:
TBWA\Helsinki / Helsinki
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_194M
Award:
2021 Social Media Merit Award
Agency:
Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_094M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_095M
Award:
2021 Music & Sound Craft Merit Award
Agency:
Subhajit Mukherjee / Mumbai + Little Lamb Films / Mumbai + Wunderman Thompson / India
Client:
Tata Pravesh
Title:
Stay Safe behind the #DoorsOfIndia
Category:
Sound Editing
Annual ID:
OS_MS21_051M
Award:
2021 Direct Marketing Merit Award
Agency:
GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_111M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_112M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_113M
Award:
2021 Design Merit Award
Agency:
Conquistadors / New York + Hugo & Marie / New York + Versus / New York + Closer & Closer / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Out of Home / Series
Annual ID:
OS_DE21_125M
Award:
2021 Design Merit Award
Agency:
Flying Object / London + Hey Big Man / London
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Annual ID:
OS_DE21_126M
Award:
2021 Design Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Annual ID:
OS_DE21_127M
Award:
2021 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
METER Group, Inc.
Title:
Meltdown Flags
Category:
Out of Home / Series
Annual ID:
OS_DE21_128M
Award:
2021 Public Relations Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Annual ID:
OS_PR21_042M
Award:
2021 Public Relations Merit Award
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Events & Experiential
Annual ID:
OS_PR21_043M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Annual ID:
OS_PR21_044M
Award:
2021 Public Relations Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Annual ID:
OS_PR21_045M
Award:
2021 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Annual ID:
OS_PR21_046M
Award:
2021 Public Relations Merit Award
Agency:
Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Events & Experiential
Annual ID:
OS_PR21_047M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Events & Experiential
Annual ID:
OS_PR21_048M
Award:
2021 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Events & Experiential
Annual ID:
OS_PR21_049M
Award:
2021 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Events & Experiential
Annual ID:
OS_PR21_050M
Award:
2021 Design Merit Award
Agency:
Apple / Los Angeles + Buck + Apple / Los Angeles
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Annual ID:
OS_DE21_060M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Annual ID:
OS_DE21_061M
Award:
2021 Design Merit Award
Agency:
Mother Design / New York
Client:
Tripadvisor
Title:
Tripadvisor
Category:
Branding / Rebranding
Annual ID:
OS_DE21_063M
Award:
2021 Design Merit Award
Agency:
Pocket Rocket Agency / Minsk
Client:
WANNA
Title:
Try on the ARketing era
Category:
Branding / Rebranding
Annual ID:
OS_DE21_064M
Award:
2021 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Art Direction
Annual ID:
OS_BE21_070M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Annual ID:
OS_BE21_072M
Award:
2021 Branded Entertainment Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Annual ID:
OS_BE21_073M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_074M