The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Setapp Category: Writing / Series
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series
Non-Imaginary Friends
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Magazine / Series
Slow Dogs
Agency: INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Magazine / Series
Burger & Me
Agency: TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Magazine / Series
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
State of Respect
Agency: Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client: New York State MTA Category: Craft / Art Direction
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Craft / Art Direction
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter Category: Craft / Art Direction
Bullying A Billionaire
Agency: Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client: Non-Passive Aggressive Timberwolves Fans Category: Craft / Art Direction
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum Category: Craft / Art Direction
OUR CULTURE
Agency: MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client: AB InBev PILSENER Category: Craft / Art Direction
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Current Event Response
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Current Event Response
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Current Event Response
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Current Event Response
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client: Golden State Warriors Category: Current Event Response
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine Category: Current Event Response
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Current Event Response
Stick Together for Small Business
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Current Event Response
Quarancuts
Agency: Terri & Sandy / New York + Lawlor Media Group / New York
Client: Barba Men's Grooming Boutique Category: Current Event Response
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Current Event Response
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Current Event Response
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Online-only Video / Single
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Single
Send Noods
Agency: Mischief @ No Fixed Address / New York + Kraft Heinz
Client: Kraft Heinz / Kraft Mac and Cheese Category: Online-only Video / Single
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc. Category: Online-only Video / Single
Launch It
Agency: Squarespace + Q Department + Whitehouse Post + RESET
Client: Squarespace Category: Online-only Video / Single
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Production Design / Single or Series
Tipping Point
Agency: DDB / Paris + Pinkman.tv / Paris + Machine / London
Client: Ubisoft Category: Production Design / Single or Series
The Flow
Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client: Gojek Category: Production Design / Single or Series
The Wheel
Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client: Volkswagen Category: Production Design / Single or Series
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Production Design / Single or Series
Rising Time
Agency: 72andSunny / New York
Client: Church & Dwight / Trojan Brand Condoms Category: Editorial / Books
Have I Ever Told You Black Lives Matter
Agency: Champions Design / New York
Client: Tilbury House Publishers Category: Editorial / Books
Best book from all over the World, 1991-2019
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing Category: Editorial / Books
Fagbokforlaget Vocational Education—Design System
Agency: Scandinavian Design Group / Oslo
Client: Fagbokforlaget Category: Editorial / Books
Slower
Agency: LG2 / Quebec City + BLVD
Client: Société de l'assurance automobile du Québec Category: Broadcast / Single
Carmageddon
Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client: Datsun South Africa Category: Broadcast / Single
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Utility
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Annual ID:
OS_MI21_061M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M
Award:
2021 Print Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Non-Imaginary Friends
Category:
Magazine / Series
Annual ID:
OS_PT21_036M
Award:
2021 Print Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Moreira Estudio / Caruaru
Client:
Kia Motors Europe/ Kia Forward Collision-Avoidance Assist
Title:
Slow Dogs
Category:
Magazine / Series
Annual ID:
OS_PT21_037M
Award:
2021 Print Merit Award
Agency:
TBWA\Thailand / Bangkok + McThai Co.,Ltd. / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Burger & Me
Category:
Magazine / Series
Annual ID:
OS_PT21_038M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Beijing
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_060M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_061M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_062M
Award:
2021 Out of Home Merit Award
Agency:
Conquistadors / New York + Closer & Closer / New York + Hugo & Marie / New York + Versus / New York
Client:
New York State MTA
Title:
State of Respect
Category:
Craft / Art Direction
Annual ID:
OS_OH21_064M
Award:
2021 Out of Home Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Craft / Art Direction
Annual ID:
OS_OH21_065M
Award:
2021 Out of Home Merit Award
Agency:
Dentsu Redder Vietnam
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Art Direction
Annual ID:
OS_OH21_066M
Award:
2021 Out of Home Merit Award
Agency:
Independent Copywriter / Brooklyn + Aesthetic Apparatus / Minneapolis
Client:
Non-Passive Aggressive Timberwolves Fans
Title:
Bullying A Billionaire
Category:
Craft / Art Direction
Annual ID:
OS_OH21_067M
Award:
2021 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / UK
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Annual ID:
OS_OH21_068M
Award:
2021 Out of Home Merit Award
Agency:
MullenLowe Delta / Guayaquil + Pierini and partners / Buenos Aires + Platinum FMD / Rio de Janeiro
Client:
AB InBev PILSENER
Title:
OUR CULTURE
Category:
Craft / Art Direction
Annual ID:
OS_OH21_069M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Annual ID:
OS_PR21_067M
Award:
2021 Public Relations Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Current Event Response
Annual ID:
OS_PR21_068M
Award:
2021 Public Relations Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Annual ID:
OS_PR21_069M
Award:
2021 Public Relations Merit Award
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Annual ID:
OS_PR21_070M
Award:
2021 Public Relations Merit Award
Agency:
Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Annual ID:
OS_PR21_071M
Award:
2021 Public Relations Merit Award
Agency:
McCann / Beograd
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Annual ID:
OS_PR21_072M
Award:
2021 Public Relations Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Annual ID:
OS_PR21_073M
Award:
2021 Public Relations Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Annual ID:
OS_PR21_074M
Award:
2021 Public Relations Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Stick Together for Small Business
Category:
Current Event Response
Annual ID:
OS_PR21_075M
Award:
2021 Public Relations Merit Award
Agency:
Terri & Sandy / New York + Lawlor Media Group / New York
Client:
Barba Men's Grooming Boutique
Title:
Quarancuts
Category:
Current Event Response
Annual ID:
OS_PR21_076M
Award:
2021 Public Relations Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Annual ID:
OS_PR21_077M
Award:
2021 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Current Event Response
Annual ID:
OS_PR21_078M
Award:
2021 Interactive & Online Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Online-only Video / Single
Annual ID:
OS_IN21_045M
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Single
Annual ID:
OS_IN21_046M
Award:
2021 Interactive & Online Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Online-only Video / Single
Annual ID:
OS_IN21_047M
Award:
2021 Interactive & Online Merit Award
Agency:
Mischief @ No Fixed Address / New York + Kraft Heinz
Client:
Kraft Heinz / Kraft Mac and Cheese
Title:
Send Noods
Category:
Online-only Video / Single
Annual ID:
OS_IN21_048M
Award:
2021 Interactive & Online Merit Award
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Online-only Video / Single
Annual ID:
OS_IN21_049M
Award:
2021 Interactive & Online Merit Award
Agency:
Squarespace + Q Department + Whitehouse Post + RESET
Client:
Squarespace
Title:
Launch It
Category:
Online-only Video / Single
Annual ID:
OS_IN21_050M
Award:
2021 Moving Image Craft Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_076M
Award:
2021 Moving Image Craft Merit Award
Agency:
DDB / Paris + Pinkman.tv / Paris + Machine / London
Client:
Ubisoft
Title:
Tipping Point
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_077M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client:
Gojek
Title:
The Flow
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_078M
Award:
2021 Moving Image Craft Merit Award
Agency:
Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios
Client:
Volkswagen
Title:
The Wheel
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_079M
Award:
2021 Moving Image Craft Merit Award
Agency:
SMUGGLER + DDB / Chicago
Client:
Starburst Swirlers
Title:
Best Enjoyed Vertically
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_080M
Award:
2021 Design Merit Award
Agency:
72andSunny / New York
Client:
Church & Dwight / Trojan Brand Condoms
Title:
Rising Time
Category:
Editorial / Books
Annual ID:
OS_DE21_067M
Award:
2021 Design Merit Award
Agency:
Champions Design / New York
Client:
Tilbury House Publishers
Title:
Have I Ever Told You Black Lives Matter
Category:
Editorial / Books
Annual ID:
OS_DE21_068M
Award:
2021 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
Phoenix Fine Arts Publishing
Title:
Best book from all over the World, 1991-2019
Category:
Editorial / Books
Annual ID:
OS_DE21_069M
Award:
2021 Design Merit Award
Agency:
Scandinavian Design Group / Oslo
Client:
Fagbokforlaget
Title:
Fagbokforlaget Vocational Education—Design System
Category:
Editorial / Books
Annual ID:
OS_DE21_070M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M
Award:
2021 Radio & Audio Merit Award
Agency:
Boys and Girls / Dublin
Client:
Swim Ireland
Title:
Hey Daddy!
Category:
Broadcast / Single
Annual ID:
OS_RA21_022M
Award:
2021 Radio & Audio Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Lufthansa
Title:
FlyNet / Sandy
Category:
Broadcast / Single
Annual ID:
OS_RA21_023M
Award:
2021 Radio & Audio Merit Award
Agency:
LG2 / Quebec City + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Annual ID:
OS_RA21_024M
Award:
2021 Radio & Audio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg
Client:
Datsun South Africa
Title:
Carmageddon
Category:
Broadcast / Single
Annual ID:
OS_RA21_025M
Award:
2021 Mobile Merit Award
Agency:
Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Annual ID:
OS_MO21_016M
Award:
2021 Mobile Merit Award
Agency:
McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Annual ID:
OS_MO21_017M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Utility
Annual ID:
OS_MO21_018M
Award:
2021 Mobile Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
Utility
Annual ID:
OS_MO21_019M