The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Craft / Art Direction
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Craft / Art Direction
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Craft / Art Direction
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland Category: Cinematography / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Cinematography / Single
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client: HORNBACH Category: Cinematography / Single
Whatever It Takes
Agency: Iconoclast / London + AMV BBDO / London
Client: Macmillan Cancer Support Category: Cinematography / Single
AirPods Pro—Snap
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Cinematography / Single
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Single
Disappearing Dracula
Agency: Wunderman Thompson / Perth
Client: West Australian Ballet Category: Posters / Single
FrEiraum
Agency: McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client: Oekologische Tierzucht Category: Packaging / Specialty
ZhiHou Baijiu
Agency: ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client: Jianshui Honghui aquaculture industry Co. Ltd. Category: Packaging / Specialty
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Immersive Spaces
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Immersive Spaces
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Immersive Spaces
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Promotional Items / Physical Products
The Original Pan Weighted Blanket
Agency: GSD&M / Austin
Client: Pizza Hut Category: Promotional Items / Physical Products
SUPERWEAR
Agency: HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client: AMAZON PRIME VIDEO Category: Promotional Items / Physical Products
Out Now
Agency: Leo Burnett / Australia
Client: Bonds Category: Promotional Items / Physical Products
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Editing / Single
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Editing / Single
iPhone 12 - Make Movies Like The Movies
Agency: Apple + Somesuch / Los Angeles + Trim / London
Client: Apple Category: Editing / Single
Maurice and The Black Bear School
Agency: Droga5 / New York
Client: Hennessy Category: Editing / Single
Born In Quarantine
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Editing / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Editing / Single
AirPods Pro — Jump
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Editing / Single
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Cultural Driver
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Cultural Driver
The Black Plaque Project
Agency: Havas / London
Client: Nubian Jak Community Trust Category: Cultural Driver
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Cultural Driver
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client: Colombia con Memoria Foundation Category: Cultural Driver
#StillSpeakingUp Deeptruth
Agency: Publicis WW / Mexico
Client: Propuesta Cívica AC Category: Cultural Driver
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Cultural Driver
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Direct Marketing
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Direct Marketing
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Direct Marketing
WHAT YOU REALLY DONATE
Agency: Pages BBDO / Santo Domingo
Client: Sanar Una Nacion Category: Direct Marketing
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Innovation & Transformation / Innovation in Lockdown
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Craft / Art Direction
Annual ID:
OS_BE21_075M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_076M
Award:
2021 Branded Entertainment Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Annual ID:
OS_BE21_077M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Annual ID:
OS_BE21_078M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Annual ID:
OS_EX21_071M
Award:
2021 Moving Image Craft Merit Award
Agency:
BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Cinematography / Single
Annual ID:
OS_MI21_071M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Cinematography / Single
Annual ID:
OS_MI21_072M
Award:
2021 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Annual ID:
OS_MI21_073M
Award:
2021 Moving Image Craft Merit Award
Agency:
Iconoclast / London + AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Cinematography / Single
Annual ID:
OS_MI21_074M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro—Snap
Category:
Cinematography / Single
Annual ID:
OS_MI21_075M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Annual ID:
OS_PT21_039M
Award:
2021 Print Merit Award
Agency:
Wunderman Thompson / Perth
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Annual ID:
OS_PT21_040M
Award:
2021 Design Merit Award
Agency:
McCann / Duesseldorf + CRAFT Germany / Duesseldorf
Client:
Oekologische Tierzucht
Title:
FrEiraum
Category:
Packaging / Specialty
Annual ID:
OS_DE21_108M
Award:
2021 Design Merit Award
Agency:
ShenZhen Lingyun creative packaging design Co.,Ltd. / ShenZhen
Client:
Jianshui Honghui aquaculture industry Co. Ltd.
Title:
ZhiHou Baijiu
Category:
Packaging / Specialty
Annual ID:
OS_DE21_109M
Award:
2021 Experiential & Immersive Merit Award
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Immersive Spaces
Annual ID:
OS_EX21_057M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Immersive Spaces
Annual ID:
OS_EX21_058M
Award:
2021 Experiential & Immersive Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Annual ID:
OS_EX21_059M
Award:
2021 Print Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_052M
Award:
2021 Print Merit Award
Agency:
GSD&M / Austin
Client:
Pizza Hut
Title:
The Original Pan Weighted Blanket
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_053M
Award:
2021 Print Merit Award
Agency:
HEREZIE / PARIS + BANDITS PRODUCTION / PARIS + GLITCH / PARIS
Client:
AMAZON PRIME VIDEO
Title:
SUPERWEAR
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_054M
Award:
2021 Print Merit Award
Agency:
Leo Burnett / Australia
Client:
Bonds
Title:
Out Now
Category:
Promotional Items / Physical Products
Annual ID:
OS_PT21_055M
Award:
2021 Moving Image Craft Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Editing / Single
Annual ID:
OS_MI21_063M
Award:
2021 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Editing / Single
Annual ID:
OS_MI21_064M
Award:
2021 Moving Image Craft Merit Award
Agency:
Apple + Somesuch / Los Angeles + Trim / London
Client:
Apple
Title:
iPhone 12 - Make Movies Like The Movies
Category:
Editing / Single
Annual ID:
OS_MI21_065M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Hennessy
Title:
Maurice and The Black Bear School
Category:
Editing / Single
Annual ID:
OS_MI21_066M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Born In Quarantine
Category:
Editing / Single
Annual ID:
OS_MI21_067M
Award:
2021 Moving Image Craft Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Editing / Single
Annual ID:
OS_MI21_068M
Award:
2021 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Editing / Single
Annual ID:
OS_MI21_069M
Award:
2021 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple, Inc.
Title:
AirPods Pro — Jump
Category:
Editing / Single
Annual ID:
OS_MI21_070M
Award:
2021 Cultural Driver Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Cultural Driver
Annual ID:
OS_CD21_007M
Award:
2021 Cultural Driver Merit Award
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Annual ID:
OS_CD21_008M
Award:
2021 Cultural Driver Merit Award
Agency:
Havas / London
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Annual ID:
OS_CD21_009M
Award:
2021 Cultural Driver Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Cultural Driver
Annual ID:
OS_CD21_010M
Award:
2021 Cultural Driver Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Cultural Driver
Annual ID:
OS_CD21_011M
Award:
2021 Cultural Driver Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Goldfish / Bogotá + Laika / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Cultural Driver
Annual ID:
OS_CD21_012M
Award:
2021 Cultural Driver Merit Award
Agency:
Publicis WW / Mexico
Client:
Propuesta Cívica AC
Title:
#StillSpeakingUp Deeptruth
Category:
Cultural Driver
Annual ID:
OS_CD21_013M
Award:
2021 Cultural Driver Merit Award
Agency:
The Bloc / New York
Client:
EmpowHer NY
Title:
The Call
Category:
Cultural Driver
Annual ID:
OS_CD21_014M
Award:
2021 Cultural Driver Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Cultural Driver
Annual ID:
OS_CD21_015M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_066M
Award:
2021 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_067M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Chemistry / Atlanta
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Direct Marketing
Annual ID:
OS_HW21_042M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Ad Council / New York
Client:
Ad Council
Title:
Seize The Awkward
Category:
Direct Marketing
Annual ID:
OS_HW21_043M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Direct Marketing
Annual ID:
OS_HW21_044M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Annual ID:
OS_HW21_045M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Annual ID:
OS_HW21_046M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Pages BBDO / Santo Domingo
Client:
Sanar Una Nacion
Title:
WHAT YOU REALLY DONATE
Category:
Direct Marketing
Annual ID:
OS_HW21_047M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_117M
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_118M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_119M