The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Green Pencil
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Green Pencil
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Green Pencil
The Hy Project
Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client: Toyota Uruguay Category: Green Pencil
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Green Pencil
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Visual & Audio Craft / Sound
The Photograph that Wasn't
Agency: Famous Innovations
Client: The Photographic Society of India Category: Craft / Writing
The Hypocrisy
Agency: Mischief @ No Fixed Address / New York + MONOGRAM
Client: MONOGRAM Category: Craft / Writing
Face the STEM Gap
Agency: Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client: Procter & Gamble - Olay Skincare Category: Craft / Writing
Say it loud. Make a difference.
Agency: SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client: Laut gegen Nazis e.V. Category: Craft / Writing
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Non-traditional & Guerrilla Marketing
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC
Client: RACV Category: Non-traditional & Guerrilla Marketing
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser Category: Non-traditional & Guerrilla Marketing
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber Category: Non-traditional & Guerrilla Marketing
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Non-traditional & Guerrilla Marketing
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Non-traditional & Guerrilla Marketing
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Go Near: Celebrating Local Travel Only On Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Multi-Country or Global / Consumer / Brand
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser Category: Multi-Country or Global / Consumer / Brand
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Visual Effects / Series
Birds Will be Back
Agency: Havas Turkey / İstanbul + Depo Film / İstanbul
Client: Reckitt / Finish Category: Craft / Sound Design
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Craft / Sound Design
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Product
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Physical Product
The Safe Training Jersey
Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris
Client: GMF Category: Physical Product
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Physical Product
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Physical Product
Long Live Rock n' Roll. Stay at Home
Agency: AlmapBBDO / Sao Paulo + Kiss FM
Client: Kiss FM Category: Craft / Illustration
Doritos Wasabi
Agency: AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client: Pepsico Category: Craft / Illustration
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex Category: Craft / Illustration
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Agency: Sony Music Solutions / Tokyo
Client: B.LEAGUE(Japan Professional Basketball League) Category: Craft / Illustration
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Social Channel / Multi-Platform
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Social Channel / Multi-Platform
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Social Channel / Multi-Platform
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Brand Partnerships
Award:
2021 Green Pencil Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Green Pencil
Annual ID:
OS_GP21_003M
Award:
2021 Green Pencil Merit Award
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Green Pencil
Annual ID:
OS_GP21_004M
Award:
2021 Green Pencil Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Green Pencil
Annual ID:
OS_GP21_005M
Award:
2021 Green Pencil Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Publicis Groupe Israel / Tel Aviv + Tikkun Olam Makers: TOM / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Green Pencil
Annual ID:
OS_GP21_006M
Award:
2021 Green Pencil Merit Award
Agency:
The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo
Client:
Toyota Uruguay
Title:
The Hy Project
Category:
Green Pencil
Annual ID:
OS_GP21_007M
Award:
2021 Green Pencil Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Green Pencil
Annual ID:
OS_GP21_008M
Award:
2021 Green Pencil Merit Award
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Green Pencil
Annual ID:
OS_GP21_009M
Award:
2021 Interactive & Online Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Websites / Utility
Annual ID:
OS_IN21_028M
Award:
2021 Interactive & Online Merit Award
Agency:
UncleGrey
Client:
Canon
Title:
Truthmark
Category:
Websites / Utility
Annual ID:
OS_IN21_029M
Award:
2021 Digital Craft Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC21_032M
Award:
2021 Print Merit Award
Agency:
Famous Innovations
Client:
The Photographic Society of India
Title:
The Photograph that Wasn't
Category:
Craft / Writing
Annual ID:
OS_PT21_062M
Award:
2021 Print Merit Award
Agency:
Mischief @ No Fixed Address / New York + MONOGRAM
Client:
MONOGRAM
Title:
The Hypocrisy
Category:
Craft / Writing
Annual ID:
OS_PT21_063M
Award:
2021 Print Merit Award
Agency:
Saatchi & Saatchi / New York + Hearts & Science / New York + MMI Agency / Houston + Small Girls PR / New York
Client:
Procter & Gamble - Olay Skincare
Title:
Face the STEM Gap
Category:
Craft / Writing
Annual ID:
OS_PT21_064M
Award:
2021 Print Merit Award
Agency:
SERVICEPLAN GERMANY / Munich + MEDIAPLUS GERMANY / Munich
Client:
Laut gegen Nazis e.V.
Title:
Say it loud. Make a difference.
Category:
Craft / Writing
Annual ID:
OS_PT21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_089M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_090M
Award:
2021 Direct Marketing Merit Award
Agency:
CHE Proximity / Australia + RACV + Guilty + TAC
Client:
RACV
Title:
The Booster Tag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_091M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_092M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_093M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_094M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / New York + Open Mind / New York
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_095M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_096M
Award:
2021 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_097M
Award:
2021 Direct Marketing Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_098M
Award:
2021 Creative Effectiveness Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Go Near: Celebrating Local Travel Only On Airbnb
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_037M
Award:
2021 Creative Effectiveness Merit Award
Agency:
DAVID / Miami + DAVID / Buenos Aires
Client:
Budweiser
Title:
One Team
Category:
Multi-Country or Global / Consumer / Brand
Annual ID:
OS_CE21_038M
Award:
2021 In-House Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Play Your Part
Category:
Social Impact
Annual ID:
OS_IH21_022M
Award:
2021 In-House Merit Award
Agency:
MTV / New York
Client:
MTV
Title:
"I Can't Breathe" 8:46 Channel Shutdown
Category:
Social Impact
Annual ID:
OS_IH21_023M
Award:
2021 In-House Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Annual ID:
OS_IH21_024M
Award:
2021 Moving Image Craft Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Visual Effects / Series
Annual ID:
OS_MI21_095M
Award:
2021 Radio & Audio Merit Award
Agency:
Havas Turkey / İstanbul + Depo Film / İstanbul
Client:
Reckitt / Finish
Title:
Birds Will be Back
Category:
Craft / Sound Design
Annual ID:
OS_RA21_047M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Craft / Sound Design
Annual ID:
OS_RA21_048M
Award:
2021 IP & Products Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Product
Annual ID:
OS_IP21_011M
Award:
2021 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Product
Annual ID:
OS_IP21_012M
Award:
2021 IP & Products Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Physical Product
Annual ID:
OS_IP21_013M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Nest Thermostat
Category:
Physical Product
Annual ID:
OS_IP21_014M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Pixel Buds
Category:
Physical Product
Annual ID:
OS_IP21_015M
Award:
2021 IP & Products Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + GMF / Paris
Client:
GMF
Title:
The Safe Training Jersey
Category:
Physical Product
Annual ID:
OS_IP21_016M
Award:
2021 IP & Products Merit Award
Agency:
INNOCEAN / Seoul
Client:
PARACOSM STUDIO
Title:
AIR PADDING
Category:
Physical Product
Annual ID:
OS_IP21_017M
Award:
2021 IP & Products Merit Award
Agency:
LG2 / Quebec City + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Physical Product
Annual ID:
OS_IP21_018M
Award:
2021 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Annual ID:
OS_IP21_019M
Award:
2021 IP & Products Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Product
Annual ID:
OS_IP21_020M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + Kiss FM
Client:
Kiss FM
Title:
Long Live Rock n' Roll. Stay at Home
Category:
Craft / Illustration
Annual ID:
OS_OH21_070M
Award:
2021 Out of Home Merit Award
Agency:
AlmapBBDO / Sao Paulo + The Youth / Sao Paulo + Jamute / São Paulo
Client:
Pepsico
Title:
Doritos Wasabi
Category:
Craft / Illustration
Annual ID:
OS_OH21_071M
Award:
2021 Out of Home Merit Award
Agency:
McCann / New York + Reckitt Benckiser / Parsippany
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Craft / Illustration
Annual ID:
OS_OH21_072M
Award:
2021 Out of Home Merit Award
Agency:
Sony Music Solutions / Tokyo
Client:
B.LEAGUE(Japan Professional Basketball League)
Title:
B.LEAGUE ALL STAR GAME 2021 VENUE GRAPHICS
Category:
Craft / Illustration
Annual ID:
OS_OH21_073M
Award:
2021 Social Media Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_050M
Award:
2021 Social Media Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_051M
Award:
2021 Social Media Merit Award
Agency:
TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client:
Covenant House
Title:
Shoppable Girls
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_052M
Award:
2021 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Brand Partnerships
Annual ID:
OS_IG21_035M