The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Teenage Dream
Agency: SMUGGLER + BBDO / New York
Client: Sandy Hook Promise Category: Online Films & Video / Long Form - Single
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Privacy - Tracked
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online Films & Video / Long Form - Single
ComeBack
Agency: TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client: Krungsri Auto / Car4Cash Category: Online Films & Video / Long Form - Single
Boys Do Cry
Agency: The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client: GOTCHA4LIFE FOUNDATION Category: Online Films & Video / Long Form - Single
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Online Films & Video / Long Form - Single
No Drama
Agency: Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client: Switzerland Tourism Category: Online Films & Video / Long Form - Single
The Lost Class
Agency: Hungry Man / Los Angeles + Leo Burnett / Chicago
Client: Change the Ref Inc. Category: Direction / Series
We The Culture
Agency: Park Pictures / New York + Creative X Meta
Client: Facebook Category: Direction / Series
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Old Spice x The Witcher Campaign
Agency: Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client: Old Spice Category: Brand Partnerships
Here to Win
Agency: Cossette / Toronto + MERCHANT / Toronto
Client: World Wheelchair Rugby Category: Rebranding Campaign
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Data Visualization / Static or Dynamic
The Winds of Change
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client: The Tokyo Organising Committee of the Olympic and Paralympic Games Category: Data Visualization / Static or Dynamic
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto
Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
Kia Inspiring Billboards
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client: Kia Corporation Category: Data Visualization / Static or Dynamic
The Sensory Auction
Agency: BBDO / New York
Client: Bacardi Bombay Sapphire Category: Spatial Design / Experiential & Immersive
The Brave List
Agency: Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Spatial Design / Experiential & Immersive
Greenwood Rising: Black Wall Street History Center
Agency: Local Projects / New York + Loyal Kaspar / New York + Selser Schaefer Architects / Tulsa + Trey Thaxton / Goldmill / Tulsa
Client: The 1921 Tulsa Race Massacre Centennial Commission Category: Spatial Design / Experiential & Immersive
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Illustration
The most epic seafaring legend ever told
Agency: Leo Burnett / Madrid
Client: PROCTER&GAMBLE / OLD SPICE Category: Craft / Illustration
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
Bears
Agency: DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client: Twix Category: Online Films & Video / Short Form - Single
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Short Form - Single
Abolish §219a
Agency: Grey Germany / Hamburg
Client: TERRE DES FEMMES Category: Integrated PR Campaign
Black Beauty is Beauty
Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client: Sephora Category: Integrated PR Campaign
Not Paris
Agency: Marcel / Paris
Client: Transavia Category: Innovation & Transformation / Innovation in Lockdown
Better With Pepsi - Burger King Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - McDonald's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: P.O.P. & In-Store / Single
Better With Pepsi - Wendy's Print
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: P.O.P. & In-Store / Single
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Art Direction
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Craft / Art Direction
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Craft / Art Direction
Unity Laces
Agency: Joe Public United / Johannesburg
Client: Converse Category: Craft / Art Direction
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Art Direction
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Craft / Writing
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Writing
LEGO Playwaves
Agency: Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client: LEGO Australia Category: Experiential Music & Sound
Alexa, what is love?
Agency: Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client: Ad Council Category: Experiential Music & Sound
Foamy Haircut
Agency: Africa / São Paulo
Client: AB InBev / Brahma Beer Category: User-Generated Content
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: User-Generated Content
Doritos Duet Roulette
Agency: R/GA / California + OMD / New York + ProPac / Plano
Client: Frito-Lay Category: User-Generated Content
57 Ways To Dine
Agency: The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client: Kraft Heinz / Heinz Ketchup Category: User-Generated Content
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Award:
2022 Film Merit Award
Agency:
SMUGGLER + BBDO / New York
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI099M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI100M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + MJZ / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
Privacy - Tracked
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI101M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI102M
Award:
2022 Film Merit Award
Agency:
TBWA\Thailand / Bangkok + Krungsri Auto - Bank of Ayudhya PLC / Bangkok + Suneta House / Bangkok
Client:
Krungsri Auto / Car4Cash
Title:
ComeBack
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI103M
Award:
2022 Film Merit Award
Agency:
The Hallway / Sydney + Uncanny Valley / Sydney + Good Oil / Sydney + GOTCHA4LIFE FOUNDATION
Client:
GOTCHA4LIFE FOUNDATION
Title:
Boys Do Cry
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI104M
Award:
2022 Film Merit Award
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI105M
Award:
2022 Film Merit Award
Agency:
Wirz Communications AG / Zurich + Switzerland Tourism / Zurich + Pumpkin Film AG / Zurich + Ballad / Copenhagen
Client:
Switzerland Tourism
Title:
No Drama
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI106M
Award:
2022 Moving Image Craft Merit Award
Agency:
Hungry Man / Los Angeles + Leo Burnett / Chicago
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Direction / Series
Annual ID:
OS22_MI076M
Award:
2022 Moving Image Craft Merit Award
Agency:
Park Pictures / New York + Creative X Meta
Client:
Facebook
Title:
We The Culture
Category:
Direction / Series
Annual ID:
OS22_MI077M
Award:
2022 Integrated Merit Award
Agency:
antoni Holding GmbH / Berlin
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Annual ID:
OS22_IG034M
Award:
2022 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland + Netflix / Los Angeles + Old Spice / Cincinnati
Client:
Old Spice
Title:
Old Spice x The Witcher Campaign
Category:
Brand Partnerships
Annual ID:
OS22_IG035M
Award:
2022 Integrated Merit Award
Agency:
Cossette / Toronto + MERCHANT / Toronto
Client:
World Wheelchair Rugby
Title:
Here to Win
Category:
Rebranding Campaign
Annual ID:
OS22_IG031M
Award:
2022 Integrated Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Rebranding Campaign
Annual ID:
OS22_IG032M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE102M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client:
The Tokyo Organising Committee of the Olympic and Paralympic Games
Title:
The Winds of Change
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE103M
Award:
2022 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB/SIX / Toronto
Client:
Abraji & Congresso em Foco
Title:
SweetBlock
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE104M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client:
Kia Corporation
Title:
Kia Inspiring Billboards
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE105M
Award:
2022 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi Bombay Sapphire
Title:
The Sensory Auction
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE124M
Award:
2022 Design Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
The Brave List
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE125M
Award:
2022 Design Merit Award
Agency:
Local Projects / New York + Loyal Kaspar / New York + Selser Schaefer Architects / Tulsa + Trey Thaxton / Goldmill / Tulsa
Client:
The 1921 Tulsa Race Massacre Centennial Commission
Title:
Greenwood Rising: Black Wall Street History Center
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE126M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Annual ID:
OS22_OH064M
Award:
2022 Out of Home Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Craft / Illustration
Annual ID:
OS22_OH065M
Award:
2022 Out of Home Merit Award
Agency:
Leo Burnett / Madrid
Client:
PROCTER&GAMBLE / OLD SPICE
Title:
The most epic seafaring legend ever told
Category:
Craft / Illustration
Annual ID:
OS22_OH066M
Award:
2022 Music & Sound Craft Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_MS024M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + Dummy Films / Venice + The Mill / Los Angeles + Another Country / Chicago
Client:
Twix
Title:
Bears
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS22_FI072M
Award:
2022 Film Merit Award
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS22_FI073M
Award:
2022 Public Relations Merit Award
Agency:
Grey Germany / Hamburg
Client:
TERRE DES FEMMES
Title:
Abolish §219a
Category:
Integrated PR Campaign
Annual ID:
OS22_PR070M
Award:
2022 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated PR Campaign
Annual ID:
OS22_PR071M
Award:
2022 Public Relations Merit Award
Agency:
R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client:
Sephora
Title:
Black Beauty is Beauty
Category:
Integrated PR Campaign
Annual ID:
OS22_PR072M
Award:
2022 Integrated Merit Award
Agency:
Marcel / Paris
Client:
Transavia
Title:
Not Paris
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IG045M
Award:
2022 Out of Home Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi - Burger King Print
Category:
P.O.P. & In-Store / Single
Annual ID:
OS22_OH029M
Award:
2022 Out of Home Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi - McDonald's Print
Category:
P.O.P. & In-Store / Single
Annual ID:
OS22_OH030M
Award:
2022 Out of Home Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi - Wendy's Print
Category:
P.O.P. & In-Store / Single
Annual ID:
OS22_OH031M
Award:
2022 Out of Home Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Art Direction
Annual ID:
OS22_OH052M
Award:
2022 Out of Home Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
The Fall Collection
Category:
Craft / Art Direction
Annual ID:
OS22_OH053M
Award:
2022 Out of Home Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Craft / Art Direction
Annual ID:
OS22_OH054M
Award:
2022 Out of Home Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Art Direction
Annual ID:
OS22_OH055M
Award:
2022 Out of Home Merit Award
Agency:
Joe Public United / Johannesburg
Client:
Converse
Title:
Unity Laces
Category:
Craft / Art Direction
Annual ID:
OS22_OH056M
Award:
2022 Out of Home Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Art Direction
Annual ID:
OS22_OH057M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Craft / Writing
Annual ID:
OS22_DM098M
Award:
2022 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Writing
Annual ID:
OS22_DM099M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Akcelo / Sydney + Otis Studios / Sydney + Otis Studios / Sydney
Client:
LEGO Australia
Title:
LEGO Playwaves
Category:
Experiential Music & Sound
Annual ID:
OS22_MS025M
Award:
2022 Music & Sound Craft Merit Award
Agency:
Amazon Brand Innovation Lab / Seattle + Southside Films / Brooklyn + redfitz / Brooklyn + Fanciful Films / Los Angeles
Client:
Ad Council
Title:
Alexa, what is love?
Category:
Experiential Music & Sound
Annual ID:
OS22_MS026M
Award:
2022 Social Media Merit Award
Agency:
Africa / São Paulo
Client:
AB InBev / Brahma Beer
Title:
Foamy Haircut
Category:
User-Generated Content
Annual ID:
OS22_SM064M
Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
User-Generated Content
Annual ID:
OS22_SM065M
Award:
2022 Social Media Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
User-Generated Content
Annual ID:
OS22_SM066M
Award:
2022 Social Media Merit Award
Agency:
R/GA / California + OMD / New York + ProPac / Plano
Client:
Frito-Lay
Title:
Doritos Duet Roulette
Category:
User-Generated Content
Annual ID:
OS22_SM067M
Award:
2022 Social Media Merit Award
Agency:
The Kitchen / Toronto + Middle Child / Toronto + Carat / Toronto
Client:
Kraft Heinz / Heinz Ketchup
Title:
57 Ways To Dine
Category:
User-Generated Content
Annual ID:
OS22_SM068M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M