The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Craft / Art Direction
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Editing / Single
Be Who You Are: Italo Ferreira
Agency: Cut+Run / Santa Monica + Lockt
Client: Oakley Category: Editing / Single
Independent Journalism for an Independent Life - Vera
Agency: Droga5 / New York
Client: The New York Times Category: Editing / Single
The Truth Takes a Journalist
Agency: Final Cut / New York + Droga5 / New York
Client: The New York Times Category: Editing / Single
Year in Search 2021
Agency: Google Brand Studio / San Francisco
Client: Google Category: Editing / Single
UnContained
Agency: Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client: Public Safety Canada Category: Editing / Single
SickKidsMoms Vs Hard Days
Agency: Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client: SickKids Foundation Category: Editing / Single
Play New | New Girl
Agency: Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client: Nike Category: Editing / Single
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc.
Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Craft / Use of Technology
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet Category: Online Films & Video / Long Form - Series
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online Films & Video / Long Form - Series
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich
Client: Porsche Category: Online Advertising / Display Ads
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Real-Time Data
Meet Sarha
Agency: Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client: stc Category: Real-Time Data
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Experiential / In-Person Events
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL Category: Cinematography / Single
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Cinematography / Single
Just Send It
Agency: BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client: WhatsApp Inc. Category: Cinematography / Single
Drive 2 Extremes
Agency: Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client: Porsche Middle East & Africa Category: Cinematography / Single
Facebook x Skate Ghana
Agency: Love Song / Los Angeles + Droga5 / New York
Client: Facebook Category: Cinematography / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Cinematography / Single
Our Land
Agency: Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client: AB INBEV Category: Cinematography / Single
The Cry
Agency: Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client: 30 Millions d'amis Category: Cinematography / Single
Our Little World
Agency: Rethink + IKEA + Scouts Honour
Client: IKEA Canada Category: Cinematography / Single
Brothers
Agency: Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client: Toyota Category: Cinematography / Single
Underwater Dance
Agency: SMUGGLER + AMV BBDO / London
Client: Ford Category: Cinematography / Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client: Apple Category: Cinematography / Single
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Sound
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Sound
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Production Design
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Yours To Make
Agency: SMUGGLER + Johannes Leonardo / New York
Client: Instagram Category: Production Design
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Production Design
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Production Design
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_DE135M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_DE136M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_DE137M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Annual ID:
OS22_DE138M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Annual ID:
OS22_DE140M
Award:
2022 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Annual ID:
OS22_DE141M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Editing / Single
Annual ID:
OS22_MI084M
Award:
2022 Moving Image Craft Merit Award
Agency:
Cut+Run / Santa Monica + Lockt
Client:
Oakley
Title:
Be Who You Are: Italo Ferreira
Category:
Editing / Single
Annual ID:
OS22_MI085M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Vera
Category:
Editing / Single
Annual ID:
OS22_MI086M
Award:
2022 Moving Image Craft Merit Award
Agency:
Final Cut / New York + Droga5 / New York
Client:
The New York Times
Title:
The Truth Takes a Journalist
Category:
Editing / Single
Annual ID:
OS22_MI087M
Award:
2022 Moving Image Craft Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Year in Search 2021
Category:
Editing / Single
Annual ID:
OS22_MI088M
Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Banfield / Ottawa + Alter Ego / Toronto + Scouts Honour / Toronto
Client:
Public Safety Canada
Title:
UnContained
Category:
Editing / Single
Annual ID:
OS22_MI089M
Award:
2022 Moving Image Craft Merit Award
Agency:
Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Client:
SickKids Foundation
Title:
SickKidsMoms Vs Hard Days
Category:
Editing / Single
Annual ID:
OS22_MI090M
Award:
2022 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Editing / Single
Annual ID:
OS22_MI091M
Award:
2022 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Tokyo + BWGTBLD GmbH / Berlin
Client:
Nike
Title:
Play New | New Girl
Category:
Editing / Single
Annual ID:
OS22_MI092M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client:
BIG W
Title:
Craft, Camera, Action!
Category:
Craft / Use of Technology
Annual ID:
OS22_BE097M
Award:
2022 Branded Entertainment Merit Award
Agency:
Preacher / Austin + Lightbox Productions, Inc.
Client:
Vital Farms
Title:
Hens Behind the Lens
Category:
Craft / Use of Technology
Annual ID:
OS22_BE098M
Award:
2022 Branded Entertainment Merit Award
Agency:
VMLY&R Commerce / New York
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Craft / Use of Technology
Annual ID:
OS22_BE099M
Award:
2022 Film Merit Award
Agency:
Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI107M
Award:
2022 Film Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI108M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN060M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN061M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Switzerland / Zürich
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Annual ID:
OS22_IN050M
Award:
2022 Moving Image Craft Merit Award
Agency:
Scholz & Friends
Client:
IWC Schaffhausen
Title:
Born of a Dream
Category:
Cinematography / Series
Annual ID:
OS22_MI107M
Award:
2022 Creative Use of Data Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Real-Time Data
Annual ID:
OS22_CU024M
Award:
2022 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Draken Film
Title:
Bad Movie Index
Category:
Real-Time Data
Annual ID:
OS22_CU025M
Award:
2022 Creative Use of Data Merit Award
Agency:
Wunderman Thompson / Riyadh + Wunderman Thompson / Seattle + stc / Riyadh + Into Reflection / Riyadh
Client:
stc
Title:
Meet Sarha
Category:
Real-Time Data
Annual ID:
OS22_CU026M
Award:
2022 Branded Entertainment Merit Award
Agency:
Leo Burnett / Madrid
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Experiential / In-Person Events
Annual ID:
OS22_BE078M
Award:
2022 Moving Image Craft Merit Award
Agency:
180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Annual ID:
OS22_MI094M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client:
WhatsApp
Title:
One
Category:
Cinematography / Single
Annual ID:
OS22_MI095M
Award:
2022 Moving Image Craft Merit Award
Agency:
BBDO Group Germany / Berlin + BBDO / San Francisco + Smuggler / London
Client:
WhatsApp Inc.
Title:
Just Send It
Category:
Cinematography / Single
Annual ID:
OS22_MI096M
Award:
2022 Moving Image Craft Merit Award
Agency:
Keko / Dubai + PHD MENA / Dubai + Stoked Films / Dubai + Porsche Middle East & Africa / Dubai
Client:
Porsche Middle East & Africa
Title:
Drive 2 Extremes
Category:
Cinematography / Single
Annual ID:
OS22_MI098M
Award:
2022 Moving Image Craft Merit Award
Agency:
Love Song / Los Angeles + Droga5 / New York
Client:
Facebook
Title:
Facebook x Skate Ghana
Category:
Cinematography / Single
Annual ID:
OS22_MI099M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Cinematography / Single
Annual ID:
OS22_MI100M
Award:
2022 Moving Image Craft Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México
Client:
AB INBEV
Title:
Our Land
Category:
Cinematography / Single
Annual ID:
OS22_MI101M
Award:
2022 Moving Image Craft Merit Award
Agency:
Quad Productions / Quad Group / Paris + Altmann + Pacreau / Paris + Attention O Chiens / Paris + Fix Studio / Quad Group / Paris
Client:
30 Millions d'amis
Title:
The Cry
Category:
Cinematography / Single
Annual ID:
OS22_MI102M
Award:
2022 Moving Image Craft Merit Award
Agency:
Rethink + IKEA + Scouts Honour
Client:
IKEA Canada
Title:
Our Little World
Category:
Cinematography / Single
Annual ID:
OS22_MI103M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saatchi & Saatchi / El Segundo + DENTSU INC. / Tokyo + Park Pictures / Santa Monica + Cartel / Santa Monica
Client:
Toyota
Title:
Brothers
Category:
Cinematography / Single
Annual ID:
OS22_MI104M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + AMV BBDO / London
Client:
Ford
Title:
Underwater Dance
Category:
Cinematography / Single
Annual ID:
OS22_MI105M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Bob Industries / Los Angeles + Exile Edit / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Cinematography / Single
Annual ID:
OS22_MI106M
Award:
2022 Experiential & Immersive Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Sound
Annual ID:
OS22_EX066M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Sound
Annual ID:
OS22_EX067M
Award:
2022 Moving Image Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Annual ID:
OS22_MI108M
Award:
2022 Moving Image Craft Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Annual ID:
OS22_MI109M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + Johannes Leonardo / New York
Client:
Instagram
Title:
Yours To Make
Category:
Production Design
Annual ID:
OS22_MI110M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Production Design
Annual ID:
OS22_MI111M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Annual ID:
OS22_MI112M