The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Design / Packaging
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Design / Packaging
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Craft / Use of Music
A Song for Every CMO (BH)
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Craft / Use of Music
Pick up the Pace
Agency: Publicis / Dublin + Virgin Media Ireland
Client: Virgin Media Category: Craft / Use of Music
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox Category: User-Generated Content
Unboring
Agency: Picsart / San Francisco + Quality Meats Creative / Austin
Client: Picsart Category: Content Series
NURO
Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client: La Trobe University Category: Mobile Games / Branded Game
Para Pack
Agency: BBDO Canada / Toronto
Client: Canadian Paralympic Committee Category: Physical Items
#BlackedOutHistory
Agency: DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client: OBHS (Ontario Black History Society) Category: Physical Items
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Physical Items
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Physical Items
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address + eos + Makeout
Client: eos Category: Physical Items
Tide x NFL: The First Talking Washing Machine
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Physical Items
CO2AT
Agency: Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client: Azgard 9 Category: Physical Items
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Physical Items
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Items
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client: Oatly Category: Digital & Online / Banners & Pop-ups
The Cristiano Bottle
Agency: Rethink + IKEA
Client: IKEA Canada Category: Social Post / Real-time Response
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client: Wendy's Category: Social Post / Real-time Response
Little Big e-Motion
Agency: INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client: Hyundai Motor Group Category: Craft / Use of Technology
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Agency: Area 23, An IPG Health Company / New York
Client: Daiichi Sankyo Inc. / Injectafer Category: Print
Welcome Back
Agency: AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client: Diageo Guinness Category: Television & VOD / Short Form - Single
Bears
Agency: DDB / Chicago + adam&eveDDB / London
Client: Twix Category: Television & VOD / Short Form - Single
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Web Games / Brand Integration / Placement
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Varying Length Series
Apple TV + Everyone But Jon Hamm
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client: Apple Category: Television & VOD / Varying Length Series
A Year Without Touch
Agency: Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary
Client: Calgary Foundation Category: Promotional / Booklets & Brochures
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA Category: Promotional / Booklets & Brochures
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum
Agency: Edelman / New York + Windy Films / Boston
Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Short Form Video / Single
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf Category: Short Form Video / Single
Eat Cute
Agency: DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client: DoorDash Category: Brand Partnerships
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client: Meta Quest [fka Oculus] Category: Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Targeted Video / Online
Annual ID:
OS22_DM062M
Award:
2022 Health & Wellness Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Design / Packaging
Annual ID:
OS22_HW035M
Award:
2022 Health & Wellness Merit Award
Agency:
Trill / Calgary
Client:
Gradient Beverages Corp.
Title:
Gradient Vodka Soda
Category:
Design / Packaging
Annual ID:
OS22_HW036M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Craft / Use of Music
Annual ID:
OS22_RA041M
Award:
2022 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO (BH)
Category:
Craft / Use of Music
Annual ID:
OS22_RA042M
Award:
2022 Radio & Audio Merit Award
Agency:
McCann / New York
Client:
Ad Council
Title:
Sound It Out
Category:
Craft / Use of Music
Annual ID:
OS22_RA043M
Award:
2022 Radio & Audio Merit Award
Agency:
Publicis / Dublin + Virgin Media Ireland
Client:
Virgin Media
Title:
Pick up the Pace
Category:
Craft / Use of Music
Annual ID:
OS22_RA044M
Award:
2022 Film Merit Award
Agency:
Amazon / Seattle
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Annual ID:
OS22_FI120M
Award:
2022 Film Merit Award
Agency:
McCann / London + Blinkink / London + Craft / London
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Annual ID:
OS22_FI121M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Creative X Meta + Exile + Serial Pictures
Client:
Meta
Title:
Written By
Category:
Content Series
Annual ID:
OS22_BS035M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Picsart / San Francisco + Quality Meats Creative / Austin
Client:
Picsart
Title:
Unboring
Category:
Content Series
Annual ID:
OS22_BS036M
Award:
2022 Gaming Merit Award
Agency:
Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne
Client:
La Trobe University
Title:
NURO
Category:
Mobile Games / Branded Game
Annual ID:
OS22_GA012M
Award:
2022 Direct Marketing Merit Award
Agency:
BBDO Canada / Toronto
Client:
Canadian Paralympic Committee
Title:
Para Pack
Category:
Physical Items
Annual ID:
OS22_DM044M
Award:
2022 Direct Marketing Merit Award
Agency:
DDB Canada / Toronto + Alfredo Films / Toronto + Sauce Digital / Toronto + Vapor Music / Toronto
Client:
OBHS (Ontario Black History Society)
Title:
#BlackedOutHistory
Category:
Physical Items
Annual ID:
OS22_DM045M
Award:
2022 Direct Marketing Merit Award
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Physical Items
Annual ID:
OS22_DM046M
Award:
2022 Direct Marketing Merit Award
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Physical Items
Annual ID:
OS22_DM047M
Award:
2022 Direct Marketing Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
Canon
Title:
ReStory
Category:
Physical Items
Annual ID:
OS22_DM048M
Award:
2022 Direct Marketing Merit Award
Agency:
Mischief @ No Fixed Address + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Physical Items
Annual ID:
OS22_DM049M
Award:
2022 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Tide x NFL: The First Talking Washing Machine
Category:
Physical Items
Annual ID:
OS22_DM050M
Award:
2022 Direct Marketing Merit Award
Agency:
Stream and Tough Guy / Lisboa + This is Pacifica / Matosinhos
Client:
Azgard 9
Title:
CO2AT
Category:
Physical Items
Annual ID:
OS22_DM051M
Award:
2022 Direct Marketing Merit Award
Agency:
TAXI
Client:
Human Rights Foundation
Title:
Uncomfortable Truth
Category:
Physical Items
Annual ID:
OS22_DM052M
Award:
2022 Direct Marketing Merit Award
Agency:
TracyLocke Brasil / São Paulo
Client:
Centauro
Title:
The Uniform that never existed
Category:
Physical Items
Annual ID:
OS22_DM053M
Award:
2022 Direct Marketing Merit Award
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Physical Items
Annual ID:
OS22_DM054M
Award:
2022 Direct Marketing Merit Award
Agency:
Yandex Magic Camp / Moscow
Client:
Yandex Market
Title:
Cardboard Media
Category:
Physical Items
Annual ID:
OS22_DM055M
Award:
2022 Direct Marketing Merit Award
Agency:
Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam
Client:
Oatly
Title:
The Milk Captcha
Category:
Digital & Online / Banners & Pop-ups
Annual ID:
OS22_DM075M
Award:
2022 Social Media Merit Award
Agency:
Rethink + IKEA
Client:
IKEA Canada
Title:
The Cristiano Bottle
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM058M
Award:
2022 Social Media Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Annual ID:
OS22_SM059M
Award:
2022 Health & Wellness Merit Award
Agency:
INNOCEAN / Seoul + Hyundai Motor Group / Seoul
Client:
Hyundai Motor Group
Title:
Little Big e-Motion
Category:
Craft / Use of Technology
Annual ID:
OS22_HW076M
Award:
2022 Pharma Merit Award
Agency:
21GRAMS / London
Client:
Novartis UK
Title:
Slow the Burn
Category:
Print
Annual ID:
OS22_PH020M
Award:
2022 Pharma Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
Daiichi Sankyo Inc. / Injectafer
Title:
“GREATNESS CAN BE LOST TO FATIGUE” - DaVinci
Category:
Print
Annual ID:
OS22_PH021M
Award:
2022 Film Merit Award
Agency:
AMV BBDO / London + JAM VFX / London + Hope & Glory / London + Outsider / London
Client:
Diageo Guinness
Title:
Welcome Back
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI041M
Award:
2022 Film Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI042M
Award:
2022 Gaming Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Web Games / Brand Integration / Placement
Annual ID:
OS22_GA011M
Award:
2022 Film Merit Award
Agency:
Apple
Client:
Apple
Title:
Relax TV Campaign
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI069M
Award:
2022 Film Merit Award
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI070M
Award:
2022 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Lime Studios / Los Angeles + Hungry Man / Los Angeles
Client:
Apple
Title:
Apple TV + Everyone But Jon Hamm
Category:
Television & VOD / Varying Length Series
Annual ID:
OS22_FI071M
Award:
2022 Design Merit Award
Agency:
Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary
Client:
Calgary Foundation
Title:
A Year Without Touch
Category:
Promotional / Booklets & Brochures
Annual ID:
OS22_DE085M
Award:
2022 Design Merit Award
Agency:
Ogilvy Taiwan / Taipei
Client:
IKEA
Title:
Dollar Catalogue
Category:
Promotional / Booklets & Brochures
Annual ID:
OS22_DE086M
Award:
2022 Radio & Audio Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_RA048M
Award:
2022 Branded Entertainment Merit Award
Agency:
Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client:
Facebook
Title:
No Comply
Category:
Short Form Video / Single
Annual ID:
OS22_BE041M
Award:
2022 Branded Entertainment Merit Award
Agency:
Edelman / New York + Windy Films / Boston
Client:
The Boris Lawrence Henson Foundation
Title:
The Unspoken Curriculum
Category:
Short Form Video / Single
Annual ID:
OS22_BE042M
Award:
2022 Branded Entertainment Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Annual ID:
OS22_BE043M
Award:
2022 Branded Entertainment Merit Award
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Short Form Video / Single
Annual ID:
OS22_BE044M
Award:
2022 Branded Entertainment Merit Award
Agency:
Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Short Form Video / Single
Annual ID:
OS22_BE045M
Award:
2022 Branded Entertainment Merit Award
Agency:
SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Annual ID:
OS22_BE046M
Award:
2022 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Short Form Video / Single
Annual ID:
OS22_BE047M
Award:
2022 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client:
Meow Wolf
Title:
Get Out And See The Worlds
Category:
Short Form Video / Single
Annual ID:
OS22_BE048M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
DoorDash / San Francisco + Shake Shack / San Francisco + Devsu LLC / Orlando
Client:
DoorDash
Title:
Eat Cute
Category:
Brand Partnerships
Annual ID:
OS22_BS037M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Brand Partnerships
Annual ID:
OS22_BS038M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Brand Partnerships
Annual ID:
OS22_BS039M